{"id":36796,"date":"2025-05-19T04:43:40","date_gmt":"2025-05-18T20:43:40","guid":{"rendered":"https:\/\/incit.org\/?p=36796"},"modified":"2025-05-25T21:54:07","modified_gmt":"2025-05-25T13:54:07","slug":"what-is-digital-transformation","status":"publish","type":"post","link":"https:\/\/incit.org\/ar\/thought-leadership\/what-is-digital-transformation\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0639\u0627\u0645 2025\u00a0"},"content":{"rendered":"<h2><b>\u0645\u0642\u062f\u0645\u0629<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u064a\u0648\u0645\u064b\u0627 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u061f \u062d\u0633\u0646\u064b\u0627\u060c 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\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0645\u0627 \u0647\u0648 \u0645\u0645\u0643\u0646.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 \u062a\u0639\u0644\u0645 \u0643\u064a\u0641\u00a0<\/span><a href=\"https:\/\/incit.org\/ar\/what-we-do\/operi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u062d\u0644 INCIT \u0627\u0644\u0645\u0635\u0645\u0645 \u062e\u0635\u064a\u0635\u064b\u0627 \u0643\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u0639\u0627\u0645 2025<\/b><span style=\"font-weight: 400;\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-36798 size-full\" src=\"https:\/\/assets.incit.org\/wp-content\/uploads\/2025\/05\/19044105\/Why-Digital-Transformation-Matters-in-2025.webp\" alt=\"Why Digital Transformation Matters in 2025 | INCIT\" width=\"1200\" height=\"800\" srcset=\"https:\/\/assets.incit.org\/wp-content\/uploads\/2025\/05\/19044105\/Why-Digital-Transformation-Matters-in-2025.webp 1200w, https:\/\/assets.incit.org\/wp-content\/uploads\/2025\/05\/19044105\/Why-Digital-Transformation-Matters-in-2025-300x200.webp 300w, https:\/\/assets.incit.org\/wp-content\/uploads\/2025\/05\/19044105\/Why-Digital-Transformation-Matters-in-2025-1024x683.webp 1024w, https:\/\/assets.incit.org\/wp-content\/uploads\/2025\/05\/19044105\/Why-Digital-Transformation-Matters-in-2025-768x512.webp 768w, https:\/\/assets.incit.org\/wp-content\/uploads\/2025\/05\/19044105\/Why-Digital-Transformation-Matters-in-2025-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/h2>\n<ol>\n<li>\n<h3><b> \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u062a\u0648\u0642\u0639 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u064a\u0648\u0645 \u062a\u062c\u0627\u0631\u0628 \u0634\u062e\u0635\u064a\u0629 \u0622\u0646\u064a\u0629 \u0648\u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u062d\u062f\u064a\u062b\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a\u060c \u064a\u062a\u0648\u0642\u0639 71% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0622\u0646 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0634\u062e\u0635\u064a\u0629.<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener\">\u00b9<\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u0647\u0630\u0647 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style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u062d\u0627\u0641\u0629<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0643\u0645\u0648\u0645\u064a\u0629<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0646\u0638\u0645\u0629 5G \u0648\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u062d\u062f\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627. \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0651\u0641 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><b> \u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u063a\u064a\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629. \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0634\u0647\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 OPERI (COA) \u0627\u0644\u064a\u0648\u0645 \u0644\u062f\u0639\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u0642\u064a\u064a\u0645\u0627\u062a OPERI\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0631\u0641\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0627\u0645\u062c \u0645\u0646\u0638\u0645\u0629\u060c \u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0639\u0644\u0649 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href=\"https:\/\/incit.org\/ar\/what-we-do\/operi\/training-certification-centres\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u062a\u0639\u0627\u0648\u0646 INCIT \u0645\u0639 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u0628\u0646\u0627\u0621 \u062e\u0637\u0648\u0637 \u0645\u0648\u0627\u0647\u0628 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644.\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><b> \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0623\u0648\u0628\u0626\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u062a\u0631\u0627\u062a \u0627\u0644\u062c\u064a\u0648\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627. \u0648\u062a\u062a\u0645\u062a\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0631\u0642\u0645\u064a\u064b\u0627 \u0628\u0642\u062f\u0631\u0629 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0645\u0648\u0627\u062c\u0647\u0629 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0628\u0633\u0631\u0639\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062c\u0648\u0627\u0646\u0628. \u0641\u064a \u0639\u0627\u0645 \u0662\u0660\u0662\u0665\u060c \u0633\u062a\u062d\u062f\u062f \u062e\u0645\u0633\u0629 \u0631\u0643\u0627\u0626\u0632 \u0623\u0633\u0627\u0633\u064a\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0646\u0627\u062c\u062d\u0629:\u00a0<\/span><\/p>\n<ol>\n<li>\n<h3><b> \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0628\u062f\u0623 \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0627\u0644\u0642\u0645\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u062f\u0629 \u062a\u0639\u0632\u064a\u0632 <\/span><b>\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0648\u0644\u0627\u064b<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><b> \u0623\u0637\u0631 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0623\u0637\u0631 \u0639\u0645\u0644 \u0642\u0648\u064a\u0629 \u0645\u062b\u0644 <\/span><b>\u0623\u0648\u0628\u064a\u0631\u064a\u2122<\/b><span style=\"font-weight: 400;\"> \u0648 <\/span><b>\u0633\u064a\u0631\u064a\u2122<\/b><span style=\"font-weight: 400;\"> \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0635\u064f\u0645\u0645 \u0628\u0631\u0646\u0627\u0645\u062c OPERI \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629\u060c \u0644\u064a\u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u062c\u0627\u0647\u0632\u064a\u062a\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u064a\u0631\u0643\u0632 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0646\u0636\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u0637\u0648\u0631.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0633\u062a\u0647\u062f\u0641 \u0628\u0631\u0646\u0627\u0645\u062c SIRI \u0627\u0644\u0645\u0635\u0646\u0651\u0639\u064a\u0646 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062d\u062c\u0627\u0645\u060c \u0645\u0648\u0641\u0631\u064b\u0627 \u0646\u0647\u062c\u064b\u0627 \u0645\u0646\u0638\u0645\u064b\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 4.0 \u0648\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642\u0647\u0627. \u0648\u064a\u0639\u0632\u0632 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 \u0627\u0633\u062a\u0643\u0634\u0641\u00a0<\/span><a href=\"https:\/\/incit.org\/ar\/what-we-do\/operi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0625\u0637\u0627\u0631 \u0639\u0645\u0644 OPERI \u0627\u0644\u062a\u0627\u0628\u0639 \u0644\u0640 INCIT<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0642\u062f\u0631\u0627\u062a. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udd17 \u062a\u0639\u0631\u0641 \u0639\u0644\u0649\u00a0<\/span><a href=\"https:\/\/incit.org\/ar\/what-we-do\/siri\/assessment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0642\u064a\u064a\u0645 \u0633\u064a\u0631\u064a<\/span><\/a><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u0635\u0646\u064a\u0639.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><b> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0643\u0644\u064c\u0651 \u0645\u0646 OPERI (\u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062a\u0646\u0627\u0647\u064a\u0629 \u0627\u0644\u0635\u063a\u0631 \u0648\u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629) \u0648SIRI (\u0644\u0644\u0645\u0635\u0646\u0651\u0639\u064a\u0646) \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0646\u0636\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0627\u0644\u0631\u0627\u0626\u062f\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0645\u0627 \u064a\u0644\u064a:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0624\u062f\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631 \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0639\u0645\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0645\u0631\u0648\u0646\u062a\u0647\u0627 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062f\u0639\u0645 \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0648\u0642\u062a \u0627\u0644\u062a\u0648\u0642\u0641 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u062d\u0648\u0651\u0644 OPERI \u0648SIRI \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645 \u0625\u0644\u0649 \u0642\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u062a\u064f\u0639\u0632\u0632 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0633\u0631\u064a\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0648\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u064a\u062f\u0639\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0636\u062c \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><b> \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0646\u0627\u062c\u062d \u064a\u064f\u0648\u064e\u0627\u0621\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644. \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0628\u0646\u064a \u0643\u0644 \u062a\u0648\u062c\u0647\u060c \u0628\u0644 \u0628\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0639\u0627\u0645 2025 \u0645\u0627 \u064a\u0644\u064a:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0627\u0626\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a SaaS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0635\u0646\u0627\u0639\u0629 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h3><b> \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u064a\u0632\u062f\u0647\u0631 \u0627\u0644\u062a\u062d\u0648\u0644 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646. \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639 \u0627\u0644\u0647\u064a\u0626\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0623\u0648\u0633\u0627\u0637 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0638\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u064a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u0643.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 \u0634\u0627\u0647\u062f \u0643\u064a\u0641 \u064a\u0639\u0645\u0644 INCIT \u0645\u0639\u00a0<\/span><a href=\"https:\/\/incit.org\/ar\/what-we-do\/operi\/governments-trade-associations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062c\u0645\u0639\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0628\u0631 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<h3><b>\u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645\u0646\u0629\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0645\u0646\u0635\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0625\u0644\u0627 \u0623\u0646 \u0645\u062d\u062f\u0648\u062f\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u064f\u0634\u0643\u0651\u0644 \u0639\u0648\u0627\u0626\u0642.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17\u00a0<\/span><a href=\"https:\/\/incit.org\/ar\/what-we-do\/operi\/small-businesses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OPERI \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629<\/span><\/a><span style=\"font-weight: 400;\"> \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0633\u0648\u064a\u0629 \u0627\u0644\u0645\u0644\u0639\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.\u00a0<\/span><\/p>\n<h3><b>\u0644\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0627\u0645<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 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style=\"font-weight: 400;\">\u064a\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u0627\u0647\u062c\u0647\u0627 \u0644\u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641<\/span>\u00a0<a href=\"https:\/\/incit.org\/ar\/what-we-do\/operi\/training-certification-centres\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u064a\u062f\u0639\u0645 INCIT \u0647\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u0635\u062f\u064a\u0642<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0639\u0642\u062f\u064b\u0627. \u0648\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u0646\u0639\u0632\u0644\u0629 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0625\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u062a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0648\u062d\u062f\u0629\u060c \u0648\u0631\u0639\u0627\u064a\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0644\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u0643\u064a\u0641 \u062a\u0646\u062c\u062d \u0641\u064a \u0639\u0627\u0645 2025: 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\u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0623\u062e\u0644\u0627\u0642 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0622\u0646 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0636\u0645\u0646 <\/span><b>\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b><span style=\"font-weight: 400;\"> \u0648 <\/span><b>\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 <\/span><b>\u0627\u0644\u0628\u0646\u0649 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0645\u0648\u0641\u0631\u0629 \u0644\u0644\u0637\u0627\u0642\u0629<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062f\u0639\u0645 <\/span><b>\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0634\u0627\u0645\u0644<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0627\u0645 2025\u060c \u0633\u0648\u0641 \u064a\u0643\u0627\u0641\u0626 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0643\u062a\u0641\u064a \u0628\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0628\u0644 \u062a\u0641\u0639\u0644 \u0630\u0644\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u0624\u0648\u0644\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0644\u062a\u0623\u062b\u064a\u0631<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0628\u0627\u062f\u0631\u0629 \u0627\u0644\u0623\u0645\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0641\u064a \u0633\u0646\u063a\u0627\u0641\u0648\u0631\u0629<\/b><span style=\"font-weight: 400;\">:\u062c\u0647\u062f \u0648\u0637\u0646\u064a \u0634\u0627\u0645\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062d\u064a\u0627\u0629<\/span><a href=\"https:\/\/www.smartnation.gov.sg\/\" target=\"_blank\" rel=\"noopener\">\u00b2<\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0625\u0633\u062a\u0648\u0646\u064a\u0627<\/b><span style=\"font-weight: 400;\">:\u0625\u0633\u062a\u0648\u0646\u064a\u0627 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u062a\u064a\u062d 99% \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0641\u064a \u0648\u0648\u0644 \u0645\u0627\u0631\u062a<\/b><span style=\"font-weight: 400;\">:\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a 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\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u062a\u0643\u064a\u0641\u060c \u0628\u0644 \u062a\u062a\u0637\u0644\u0628 \u0625\u0639\u0627\u062f\u0629 \u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0645\u0631\u0648\u0646\u0629 \u0648\u0642\u064a\u0627\u062f\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a\u00a0<\/span><a href=\"https:\/\/incit.org\/ar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0625\u0646\u0633\u064a\u062a<\/span><\/a><span style=\"font-weight: 400;\">\u0646\u062d\u0646 \u0646\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u062c\u0645\u064a\u0639 \u0623\u062d\u062c\u0627\u0645\u0647\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u0648\u0639 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0628\u0648\u0636\u0648\u062d \u0648\u062b\u0642\u0629.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u062a\u0623\u0645\u064a\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0639\u0645\u0644\u0643\u061f<\/span> <a href=\"https:\/\/incit.org\/ar\/what-we-do\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0643\u0634\u0641 \u062d\u0644\u0648\u0644 \u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0644\u062f\u064a\u0646\u0627<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u0645\u0631\u0627\u062c\u0639<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u0645\u0627\u0643\u064a\u0646\u0632\u064a \u0648\u0634\u0631\u0643\u0627\u0647. (2023). <em>\u0645\u0627 \u0647\u0648 \u0635<\/em><\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/span><\/i><span style=\"font-weight: 400;\">? <\/span><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0648\u0635\u0644\u0629<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0633\u0646\u063a\u0627\u0641\u0648\u0631\u0629. (2024). <\/span><i><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0645\u0629 \u0627\u0644\u0630\u0643\u064a\u0629<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><a href=\"https:\/\/www.smartnation.gov.sg\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0648\u0635\u0644\u0629<\/span><\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0629: \u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u064a\u0648\u0645\u064b\u0627 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u061f \u0641\u064a \u0639\u0627\u0644\u0645\u064d \u064a\u0634\u0647\u062f \u062a\u062d\u0648\u0644\u0627\u062a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0645\u062a\u0633\u0627\u0631\u0639\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u062c\u0631\u062f \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0631\u0627\u0626\u062c\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0636\u0631\u0648\u0631\u0629\u064b \u0644\u0644\u0634\u0631\u0643\u0627\u062a. \u0645\u0639 \u062d\u0644\u0648\u0644 \u0639\u0627\u0645 \u0662\u0660\u0662\u0665\u060c \u062a\u064f\u0639\u064a\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0636\u0645\u0627\u0646 \u0645\u0648\u0627\u0643\u0628\u0629 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0648\u0644\u0643\u0646 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0639\u0646\u064a\u0647 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u062a\u062d\u062f\u064a\u062f\u064b\u0627 [...]<\/p>","protected":false},"author":3,"featured_media":36797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[22],"class_list":["post-36796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-digital-transformation"],"acf":{"topic":"digitalisation"},"_links":{"self":[{"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/posts\/36796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/comments?post=36796"}],"version-history":[{"count":9,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/posts\/36796\/revisions"}],"predecessor-version":[{"id":37196,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/posts\/36796\/revisions\/37196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/media\/36797"}],"wp:attachment":[{"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/media?parent=36796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/categories?post=36796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/ar\/wp-json\/wp\/v2\/tags?post=36796"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}