{"id":44310,"date":"2026-04-28T01:23:41","date_gmt":"2026-04-27T17:23:41","guid":{"rendered":"https:\/\/incit.org\/?p=44310"},"modified":"2026-04-28T01:46:43","modified_gmt":"2026-04-27T17:46:43","slug":"why-industrial-start-ups-lose-deals-they-should-win","status":"publish","type":"post","link":"https:\/\/incit.org\/ary\/thought-leadership\/why-industrial-start-ups-lose-deals-they-should-win\/","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u0633\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0635\u0641\u0642\u0627\u062a \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0631\u0636 \u0623\u0646 \u062a\u0641\u0648\u0632 \u0628\u0647\u0627\u061f"},"content":{"rendered":"<h2><b><span data-contrast=\"auto\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u0633\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 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srcset=\"https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1.png 1133w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-300x191.png 300w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-1024x651.png 1024w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-768x488.png 768w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-18x12.png 18w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0642\u0648\u064a\u0629 \u0623\u0648 \u0634\u0628\u0643\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u0631\u0627\u0633\u062e\u0629\u060c \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0642\u0627\u062a\u0644\u0629. \u0641\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0633\u0639\u064a \u0648\u0631\u0627\u0621 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u063a\u064a\u0631 \u0645\u0624\u0647\u0644\u064a\u0646\u060c \u0645\u0646 \u062d\u064a\u062b \u0648\u0642\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u0648\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629\u060c \u062a\u062a\u062c\u0627\u0648\u0632 \u0639\u0627\u062f\u0629\u064b \u062a\u0643\u0644\u0641\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0646\u0641\u0633\u0647.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u063a\u064a\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0631\u0641 \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u0625\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0631\u0627\u0621 \u0645\u0646\u0635\u0629 Prioritise+ Marketplace \u0628\u0633\u064a\u0637\u0629 \u0648\u0648\u0627\u0636\u062d\u0629:\u00a0<\/span><b><span data-contrast=\"auto\">\u062a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0641\u064a\u0642 \u0623\u0641\u0636\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0643\u0644\u0627 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646 \u0648\u0641\u0642\u064b\u0627 \u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u0637\u0627\u0631 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0644\u062a\u0642\u064a\u0627.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u064a\u0639\u0645\u0644 \u0628\u0631\u0646\u0627\u0645\u062c Prioritise+ \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0645\u0639 \u0645\u0624\u0634\u0631 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0628\u0639 \u0644\u0645\u0639\u0647\u062f INCIT\u060c \u0648\u0647\u0648 \u0623\u062f\u0627\u0629 \u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u0638\u0645\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0635\u0646\u0651\u0639\u0648\u0646 \u0644\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0644 \u0644\u062f\u064a\u0647\u0645 \u0639\u0628\u0631 \u0623\u0628\u0639\u0627\u062f \u062a\u0634\u0645\u0644 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u062a\u0628\u0646\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0645\u0631\u0648\u0646\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629. \u0648\u064a\u0644\u062c\u0623 \u0627\u0644\u0645\u0635\u0646\u0651\u0639\u0648\u0646 \u0625\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c Prioritise+ \u0628\u0639\u062f \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0642\u062f \u062d\u062f\u062f\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u064a \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0639\u0627\u062c\u0644.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u064a\u064f\u062a\u064a\u062d \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0644\u0645\u064f\u0642\u062f\u0651\u0645\u064a \u0627\u0644\u062d\u0644\u0648\u0644. \u0641\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u062d\u0627\u0644\u0629 \u0645\u0646 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u060c \u064a\u062a\u0645\u0651 \u0639\u0631\u0636 \u0645\u064f\u0642\u062f\u0651\u0645 \u062d\u0644\u0648\u0644 \u064a\u064f\u0646\u0627\u0633\u0628 \u0631\u0642\u0645\u0646\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u0645\u064f\u0635\u0646\u0651\u0639\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062d\u062f\u0651\u062f\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0643\u0641\u062c\u0648\u0629 \u0630\u0627\u062a \u0623\u0648\u0644\u0648\u064a\u0629. \u0648\u064a\u062a\u0645\u0651 \u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u062d\u0644\u0648\u0644 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0623\u064a\u0651 \u062d\u0648\u0627\u0631.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">\u0646\u0645\u0648\u0630\u062c\u0627\u0646 \u0644\u062f\u062e\u0648\u0644 \u0627\u0644\u063a\u0631\u0641\u0629<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u062a\u0642\u062f\u0645 \u0645\u0646\u0635\u0629 Prioritise+ \u0644\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062d\u0644\u0648\u0644 \u0645\u0633\u0627\u0631\u064a\u0646 \u0645\u062a\u0645\u064a\u0632\u064a\u0646 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0635\u0646\u0639\u064a\u0646.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u0625\u0646\u0648\u0633\u0641\u064a\u0631<\/span><\/b><span data-contrast=\"auto\">\u00a0\u064a\u0639\u0645\u0644 \u0643\u0633\u0648\u0642 \u0645\u0646\u0638\u0645. \u064a\u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0628\u0637\u0644\u0628\u0627\u062a \u0644\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0625\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u062d\u064a\u062b \u062a\u064f\u0635\u0646\u0641 \u0639\u0631\u0648\u0636\u0647\u0645 \u0648\u0641\u0642\u064b\u0627 \u0644\u0623\u0628\u0639\u0627\u062f \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a. \u064a\u0631\u0649 \u0627\u0644\u0645\u0635\u0646\u0651\u0639\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u062d\u0644\u0648\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062d\u0648\u0651\u0644 \u0645\u062d\u062f\u062f \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u064f\u0642\u064a\u0651\u0645\u0629. \u0627\u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u0641\u062a\u0648\u062d \u0644\u0623\u064a \u0645\u0648\u0631\u062f \u064a\u0645\u062a\u0644\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062f\u0648\u0627\u062a \u0623\u0648 \u062d\u0644\u0648\u0644 \u0631\u0642\u0645\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0639\u062a\u0645\u0627\u062f INCIT \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u0645\u0627\u0646\u0648\u0641\u0627\u062a\u064a\u00a0<\/span><\/b><span data-contrast=\"auto\">\u064a\u062a\u0628\u0646\u0649 \u0646\u0647\u062c\u064b\u0627 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629. \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u064a\u0647\u060c \u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0648\u0636 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u0645\u0635\u0646\u0639\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u0629. \u064a\u0639\u0645\u0644 ManuVate \u062d\u0627\u0644\u064a\u064b\u0627 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 ManuVate.com\u060c \u0645\u0639 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is usually one of hard-won optimism. The product works. The pilots have gone well, and they finally have enough runway to go to market. They begin knocking on doors at manufacturers, armed with case studies. At [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[356,357,47,304,300,341,302],"class_list":["post-44310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-b2bsales","tag-enterprisesales","tag-incit","tag-industrialtransformation","tag-industry40","tag-manufacturinginnovation","tag-smartmanufacturing"],"acf":{"topic":"trends"},"_links":{"self":[{"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/posts\/44310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/comments?post=44310"}],"version-history":[{"count":3,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/posts\/44310\/revisions"}],"predecessor-version":[{"id":44316,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/posts\/44310\/revisions\/44316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/media\/44311"}],"wp:attachment":[{"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/media?parent=44310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/categories?post=44310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/ary\/wp-json\/wp\/v2\/tags?post=44310"}],"curies":[{"name":"\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}