{"id":25995,"date":"2024-05-20T16:25:55","date_gmt":"2024-05-20T08:25:55","guid":{"rendered":"https:\/\/incit.org\/?p=25995"},"modified":"2025-04-14T21:51:17","modified_gmt":"2025-04-14T13:51:17","slug":"reputational-risks-why-ethical-manufacturing-is-vital-to-esg-progress","status":"publish","type":"post","link":"https:\/\/incit.org\/az\/thought-leadership\/reputational-risks-why-ethical-manufacturing-is-vital-to-esg-progress\/","title":{"rendered":"Reputasiya Riskl\u0259ri: N\u0259 \u00fc\u00e7\u00fcn Etik \u0130stehsalat ESG t\u0259r\u0259qqisi \u00fc\u00e7\u00fcn vacibdir"},"content":{"rendered":"<p>Biznes v\u0259 davaml\u0131 m\u0259qs\u0259dl\u0259r\u0259 uy\u011fun olan m\u00f6hk\u0259m v\u0259 t\u0259sirli \u018ftraf M\u00fchit, Sosial v\u0259 \u0130dar\u0259etm\u0259 (ESG) \u00e7\u0259r\u00e7iv\u0259sinin yarad\u0131lmas\u0131 asan i\u015f deyil. Bu n\u00fcansl\u0131d\u0131r v\u0259 b\u00fct\u00fcn istehsal\u00e7\u0131lar t\u0259r\u0259find\u0259n s\u0259y t\u0259l\u0259b olunur. Bir s\u0259naye olaraq, istehsal\u00e7\u0131lara \u0259traf m\u00fchitin izl\u0259rini v\u0259 i\u015f\u00e7il\u0259r\u0259 sosial t\u0259sirini daha yax\u015f\u0131 idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn s\u0259nayey\u0259 artan ictimai t\u0259zyiq s\u0259b\u0259bind\u0259n ESG prinsipl\u0259rini t\u0259cili olaraq \u0259m\u0259liyyatlar\u0131n\u0131n qurulu\u015funa v\u0259 r\u0259q\u0259msal t\u0259chizat z\u0259ncirin\u0259 inteqrasiya etm\u0259k tap\u015f\u0131r\u0131l\u0131b.<\/p>\n<p>Qlobal olaraq, istehsal s\u0259nayesi t\u0259r\u0259find\u0259n hesabat verildi <a href=\"https:\/\/www.gartner.com\/en\/doc\/800930-manufacturing-insight-how-to-position-manufacturing-solutions-for-environmental-sustainability\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> n\u0259qliyyat sektoru il\u0259 birlikd\u0259 t\u0259xmin\u0259n y\u00fczd\u0259 50 b\u00fct\u00fcn qlobal emissiyalar\u0131n \u0259n b\u00f6y\u00fck istehsal\u00e7\u0131lar\u0131ndan biri olmaq. Bununla bel\u0259, istehsal\u0131n t\u0259dar\u00fck z\u0259nciri probleml\u0259ri v\u0259 insan h\u00fcquqlar\u0131n\u0131n pozulmas\u0131 kimi emissiyalardan ba\u015fqa m\u00fcbariz\u0259 apara bil\u0259c\u0259yi ba\u015fqa m\u00fcxt\u0259lif t\u0259l\u0259l\u0259r d\u0259 var (bax:<a href=\"https:\/\/www.ethicalconsumer.org\/fashion-clothing\/what-fast-fashion-why-it-problem\" target=\"_blank\" rel=\"noopener\">s\u00fcr\u0259tli moda<\/a>n\u0259h\u0259ng<a href=\"https:\/\/www.business-humanrights.org\/en\/latest-news\/china-report-finds-workers-supplying-shein-working-long-hours-under-piece-rate-system-and-poor-health-safety\/\" target=\"_blank\" rel=\"noopener\">\u015eien<\/a>).<\/p>\n<p>Geyim bazar\u0131, x\u00fcsusil\u0259 s\u00fcr\u0259tli moda kimi markalar daxil<a href=\"https:\/\/www.business-humanrights.org\/en\/latest-news\/even-faster-fashion-promises-hms-new-boss\/\" target=\"_blank\" rel=\"noopener\">H&amp;M<\/a>, Zara v\u0259 s.-nin CAGR-d\u0259n yuxar\u0131 qalxma\u011fa davam ed\u0259c\u0259yi g\u00f6zl\u0259nilir<a href=\"https:\/\/www.globaldata.com\/store\/report\/value-apparel-market-analysis\/\" target=\"_blank\" rel=\"noopener\">3 faiz<\/a>2022-2027-ci ill\u0259r \u0259rzind\u0259. Art\u0131m, ilk n\u00f6vb\u0259d\u0259, ya\u015fay\u0131\u015f x\u0259rcl\u0259rinin artmas\u0131 v\u0259 inflyasiya il\u0259 \u0259laq\u0259l\u0259ndiril\u0259 bil\u0259r, lakin bu sektorda istehsal art\u0131m\u0131 h\u0259qiq\u0259t\u0259n d\u0259 d\u0259b tullant\u0131lar\u0131n\u0131n azald\u0131lmas\u0131 kimi ekoloji m\u0259qs\u0259dl\u0259r\u0259 t\u0259sir ed\u0259c\u0259kdir. Onsuz da var<a href=\"https:\/\/esgnews.com\/eu-cracks-down-on-fast-fashion-waste\/\" target=\"_blank\" rel=\"noopener\">5,2 milyon ton<\/a>Avropa \u0130ttifaq\u0131nda h\u0259r il tekstil tullant\u0131lar\u0131n\u0131n. Moda s\u0259nayesi istehsal\u0131n yaln\u0131z bir seqmentidir, lakin o, b\u00fct\u00f6vl\u00fckd\u0259 s\u0259nayenin \u00fczl\u0259\u015fdiyi ESG probleml\u0259rini \u0259ks etdirir: daha s\u0259rt t\u0259nziml\u0259yici idar\u0259etm\u0259 v\u0259 d\u0259yi\u015f\u0259n istehlak\u00e7\u0131 m\u00fcnasib\u0259tl\u0259ri.<\/p>\n<p>Riskl\u0259rd\u0259n v\u0259 ya ESG il\u0259 ba\u011fl\u0131 pozuntulardan qa\u00e7maq \u00fc\u00e7\u00fcn liderl\u0259r \u0259vv\u0259lc\u0259 biznes m\u0259qs\u0259dl\u0259rin\u0259 \u00e7atmaqda etik istehsal\u0131n oynad\u0131\u011f\u0131 rolu anlamal\u0131 v\u0259 sonra ESG \u00f6hd\u0259likl\u0259rini yerin\u0259 yetirm\u0259k \u00fc\u00e7\u00fcn m\u00fcvafiq q\u0259rarlar q\u0259bul etm\u0259lidirl\u0259r.<\/p>\n<h2>Etik v\u0259 davaml\u0131 istehsal n\u0259d\u0259n ibar\u0259tdir?<\/h2>\n<p>ESG pozuntular\u0131ndan qorunmaq \u00fc\u00e7\u00fcn etika riskl\u0259rd\u0259n v\u0259 h\u0259r hans\u0131 bahal\u0131 t\u0259nziml\u0259m\u0259 pozuntular\u0131ndan qa\u00e7maq \u00fc\u00e7\u00fcn h\u0259r hans\u0131 davaml\u0131l\u0131q \u00e7\u0259r\u00e7iv\u0259sin\u0259 v\u0259 biznes m\u0259qs\u0259dl\u0259rinin m\u00fc\u0259yy\u0259n edilm\u0259sin\u0259 ciddi \u015f\u0259kild\u0259 t\u0259sir g\u00f6st\u0259rm\u0259lidir. \u0130stehsal\u00e7\u0131lar sosial v\u0259 ya \u0259dal\u0259tli \u0259m\u0259k t\u0259cr\u00fcb\u0259l\u0259ri (y\u0259ni t\u0259hl\u00fck\u0259siz i\u015f \u015f\u0259raitinin t\u0259min edilm\u0259si, \u0259dal\u0259tli \u0259m\u0259k haqq\u0131, i\u015f\u00e7il\u0259rin h\u00fcquqlar\u0131), \u0259traf m\u00fchitin davaml\u0131l\u0131\u011f\u0131 (m\u0259s\u0259l\u0259n, tullant\u0131lar\u0131n azald\u0131lmas\u0131, karbon izl\u0259rinin azald\u0131lmas\u0131, davaml\u0131 materiallardan istifad\u0259) v\u0259 \u0259m\u0259liyyatlar\u0131n ESG-y\u0259 uy\u011fun olmas\u0131n\u0131n qorunmas\u0131 da daxil olmaqla geni\u015f spektrli prinsip v\u0259 prioritetl\u0259r\u0259 x\u00fcsusi diqq\u0259t yetirm\u0259lidir.<\/p>\n<p>AB\u015e-a g\u00f6r\u0259 <a href=\"https:\/\/www.epa.gov\/sustainability\/sustainable-manufacturing#:~:text=Sustainable%20manufacturing%20is%20the%20creation,conserving%20energy%20and%20natural%20resources.\" target=\"_blank\" rel=\"noopener\">\u018ftraf M\u00fchitin M\u00fchafiz\u0259si Agentliyi<\/a> (EPA), &quot;davaml\u0131 istehsal enerji v\u0259 t\u0259bii ehtiyatlara q\u0259na\u0259t ed\u0259rk\u0259n \u0259traf m\u00fchit\u0259 m\u0259nfi t\u0259sirl\u0259ri minimuma endir\u0259n iqtisadi c\u0259h\u0259td\u0259n \u0259sasland\u0131r\u0131lm\u0131\u015f prosesl\u0259r vasit\u0259sil\u0259 istehsal olunan m\u0259hsullar\u0131n yarad\u0131lmas\u0131d\u0131r.&quot; Bundan \u0259lav\u0259, EPA t\u0259klif edir ki, davaml\u0131 istehsal aktivl\u0259\u015fdirildikd\u0259, 3 P kimi tan\u0131nan konsepsiyaya uy\u011fun g\u0259l\u0259n t\u0259kmill\u0259\u015fdirilmi\u015f i\u015f\u00e7i, icma v\u0259 m\u0259hsul t\u0259hl\u00fck\u0259sizliyi kimi dig\u0259r istehsal sah\u0259l\u0259ri d\u0259 faydalan\u0131r.<\/p>\n<h2>3 P-l\u0259r v\u0259 onlar\u0131n istehsal \u0259h\u0259miyy\u0259ti<\/h2>\n<p>Onun yarad\u0131c\u0131s\u0131 kimi, <a href=\"https:\/\/www.forbes.com\/sites\/jeroenkraaijenbrink\/2019\/12\/10\/what-the-3ps-of-the-triple-bottom-line-really-mean\/?sh=261a9e7f5143\" target=\"_blank\" rel=\"noopener\">Con Elkinqton<\/a>, t\u0259klif edir ki, \u00fc\u00e7l\u00fc n\u0259tic\u0259 \u015firk\u0259t \u00e7\u0259r\u00e7iv\u0259l\u0259rinin DNT-sin\u0259 \u0259lav\u0259 edilm\u0259li olan m\u00fcv\u0259ff\u0259qiyy\u0259t \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. &#039;nin f\u0259ls\u0259f\u0259si<a href=\"https:\/\/www.forbes.com\/sites\/tonybradley\/2023\/11\/09\/reimagining-sustainable-manufacturing\/?sh=4d0ad0b359a7\" target=\"_blank\" rel=\"noopener\">3 P<\/a>&#039; ESG m\u0259qs\u0259dl\u0259rinin yerin\u0259 yetirilm\u0259sini t\u0259min etm\u0259k \u00fc\u00e7\u00fcn istehsala da asanl\u0131qla t\u0259tbiq oluna bil\u0259r, \u00e7\u00fcnki onlar ESG prinsipl\u0259rin\u0259 uy\u011fundurlar. 3 P-d\u0259n ibar\u0259tdir:<\/p>\n<p><strong>1) Rifah<\/strong> \u2013 g\u0259lir, m\u0259nf\u0259\u0259t v\u0259 pul v\u0259saitl\u0259rinin h\u0259r\u0259k\u0259ti il\u0259 \u0259laq\u0259dard\u0131r, lakin son n\u0259tic\u0259d\u0259 \u015firk\u0259tin <a href=\"https:\/\/esgthereport.com\/what-is-esg\/the-g-in-esg\/what-are-the-3-components-of-the-triple-bottom-line-approach\/\" target=\"_blank\" rel=\"noopener\">maliyy\u0259 c\u0259h\u0259td\u0259n performans g\u00f6st\u0259rir<\/a> yax\u015f\u0131.<\/p>\n<p><strong>2) \u0130nsanlar<\/strong> \u2013 sosial t\u0259sirl\u0259r\u0259 aiddir v\u0259 buna misal olaraq \u0259dal\u0259tli \u0259m\u0259k haqq\u0131, sa\u011flam i\u015f \u015f\u0259raiti v\u0259 i\u015f\u00e7il\u0259rl\u0259 \u0259dal\u0259tli r\u0259ftar ola bil\u0259r.<\/p>\n<p><strong>3) Planet<\/strong> \u2013 ekoloji m\u0259suliyy\u0259t v\u0259 davaml\u0131 t\u0259cr\u00fcb\u0259l\u0259r\u0259 sadiqlik il\u0259 ba\u011fl\u0131d\u0131r.<\/p>\n<p>kimi <a href=\"https:\/\/www.forbes.com\/sites\/tonybradley\/2023\/11\/09\/reimagining-sustainable-manufacturing\/?sh=1d8bb1da59a7\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> t\u0259klif edir ki, \u201cistehsalda davaml\u0131l\u0131q t\u0259kc\u0259 bir s\u0131ra qlobal h\u0259d\u0259fl\u0259r\u0259 \u00e7atmaqdan v\u0259 ya \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259r siyah\u0131s\u0131n\u0131 yoxlamaqdan\u201d ibar\u0259t deyil, h\u0259m d\u0259 biznes m\u0259qs\u0259dl\u0259rin\u0259 \u201c3 P-nin\u201d \u0259xlaq\u0131n\u0131 daxil etm\u0259k \u00f6hd\u0259liyini \u00f6z\u00fcnd\u0259 ehtiva edir.<\/p>\n<h2>Z\u0259if ESG idar\u0259\u00e7iliyinin n\u0259tic\u0259l\u0259ri n\u0259l\u0259rdir?<\/h2>\n<p>\u0130stehsal\u00e7\u0131n\u0131n \u00f6z ESG s\u0259yah\u0259tind\u0259ki m\u0259rh\u0259l\u0259sind\u0259n as\u0131l\u0131 olmayaraq, davaml\u0131 prioritetl\u0259ri t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn f\u0259aliyy\u0259t g\u00f6st\u0259rm\u0259m\u0259si \u0259h\u0259miyy\u0259tli maliyy\u0259 t\u0259sirin\u0259 s\u0259b\u0259b ola bil\u0259r. Moody&#039;s Analytics &quot;ESG Performans\u0131n\u0131n Biznes T\u0259siri&quot;nd\u0259 m\u00fc\u0259yy\u0259n etdi ki, orta v\u0259 ya ciddi davaml\u0131l\u0131q hadis\u0259l\u0259ri 2015-ci ilin \u0259n y\u00fcks\u0259k itkisin\u0259 s\u0259b\u0259b ola bil\u0259r. <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/esg\/library\/sustainable-product-development.html\" target=\"_blank\" rel=\"noopener\">7.5% fond bazar\u0131nda eni\u015f<\/a> m\u00fc\u0259yy\u0259n bir il m\u00fcdd\u0259tind\u0259.<\/p>\n<p>Bundan \u0259lav\u0259, istehsal \u015firk\u0259tl\u0259ri insan h\u00fcquqlar\u0131 il\u0259 ba\u011fl\u0131 cinay\u0259tl\u0259r d\u0259 daxil olmaqla, geni\u015f spektrli ESG pozuntular\u0131na g\u00f6r\u0259 c\u0259zaland\u0131r\u0131la bil\u0259r, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-12-18\/what-s-greenwashing-how-can-i-steer-clear-of-it-quicktake\" target=\"_blank\" rel=\"noopener\">ya\u015f\u0131l yuma<\/a>, v\u0259 karbon ayaq izl\u0259ri il\u0259 ba\u011fl\u0131 t\u0259nziml\u0259yici qanun pozuntular\u0131. H\u0259ddind\u0259n art\u0131q \u00e7irkl\u0259nm\u0259d\u0259 t\u0259qsirli olan bir Amerika \u015firk\u0259tin\u0259 misal olaraq, g\u00f6zl\u0259ri suland\u0131ran bir c\u0259zaya m\u0259ruz qalacaq Amerika y\u00fck ma\u015f\u0131n\u0131 m\u00fch\u0259rrik istehsal\u00e7\u0131s\u0131 Cummins Inc-i g\u00f6st\u0259rm\u0259k olar. <a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/cummins-take-about-204-bln-charge-fourth-quarter-2023-12-22\/\" target=\"_blank\" rel=\"noopener\">AB\u015e dollar\u0131 $1,675 milyard<\/a> yax\u015f\u0131. AB\u015e Qiym\u0259tli Ka\u011f\u0131zlar v\u0259 Birja Komissiyas\u0131n\u0131n (SEC) ke\u00e7mi\u015f lideri, haz\u0131rda Haynes Boone h\u00fcquq firmas\u0131n\u0131n orta\u011f\u0131 Kurt Gottschall-a g\u00f6r\u0259, ESG c\u0259rim\u0259l\u0259rinin hallar\u0131 art\u0131r. O deyir ki, \u201c<a href=\"https:\/\/www.responsible-investor.com\/more-penalties-in-eight-figure-range-likely-for-esg-violations-says-former-sec-lawyer\/\" target=\"_blank\" rel=\"noopener\">c\u0259zalar daha y\u00fcks\u0259k olacaq<\/a>\u201d ilk n\u00f6vb\u0259d\u0259 SEC r\u0259hb\u0259rliyinin yeni istiqam\u0259ti il\u0259 \u0259laq\u0259dard\u0131r.<\/p>\n<p>C\u0259zalardan ba\u015fqa, ictimai r\u0259y m\u0259hk\u0259m\u0259si d\u0259 var ki, bu da m\u00fc\u015ft\u0259ri il\u0259 biznes aras\u0131nda etibar\u0131n itirildiyi t\u0259qdird\u0259 az qala z\u0259r\u0259r ver\u0259 bil\u0259r. Bu artan m\u0259lumatl\u0131l\u0131\u011fa g\u00f6r\u0259, istehsal\u00e7\u0131lar biznesin \u00fcmumi rifah\u0131 \u00fc\u00e7\u00fcn ESG prioritetl\u0259rin\u0259 \u00fcst\u00fcnl\u00fck verm\u0259lidirl\u0259r.<\/p>\n<h2>\u0130stehlak\u00e7\u0131 \u015e\u00fcurunun T\u0259kam\u00fcl\u00fc<\/h2>\n<p>ESG \u0259sas istehsal s\u00fctunu kimi d\u0259st\u0259kl\u0259nm\u0259zs\u0259, probleml\u0259r yaranacaq, lakin istehsalda \u0259n \u00e7ox yay\u0131lm\u0131\u015f etik dilemmalar hans\u0131lard\u0131r? \u0130stehlak\u00e7\u0131 inam\u0131n\u0131n itirilm\u0259si, maraql\u0131 t\u0259r\u0259fl\u0259rin t\u0259fti\u015fi, pis t\u0259bli\u011fat v\u0259 investisiyalar\u0131n azalmas\u0131 ham\u0131s\u0131 z\u0259if ESG \u00e7\u0259r\u00e7iv\u0259l\u0259rind\u0259n qaynaqlana bil\u0259r v\u0259 istehlak\u00e7\u0131n\u0131n obyektivind\u0259 y\u00fcks\u0259ldilmi\u015f reputasiya riskl\u0259ri \u015firk\u0259tin reputasiyas\u0131n\u0131 tez v\u0259 d\u00f6nm\u0259z \u015f\u0259kild\u0259 korlaya bil\u0259c\u0259k \u00e7ox problemli bir \u00e7a\u011f\u0131r\u0131\u015fa \u00e7evrilmi\u015fdir.<\/p>\n<p>\u0130stehlak\u00e7\u0131 prioritetl\u0259rini daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn 2023-c\u00fc ilin Qlobal Reputasiya Monitoru hesabat\u0131 bu m\u0259lumatlar\u0131 \u00fcz\u0259 \u00e7\u0131xard\u0131 <a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/publication\/documents\/2024-03\/ShiftingShoppers%26%23039%3BESGAttitudesToAction.pdf\" target=\"_blank\" rel=\"noopener\">ilk \u00fc\u00e7 istehlak\u00e7\u0131 ESG narahatl\u0131\u011f\u0131<\/a> istehlak \u00fc\u00e7\u00fcn qabla\u015fd\u0131r\u0131lm\u0131\u015f mallar s\u0259nayesi bax\u0131m\u0131ndan:<\/p>\n<p><strong>1) Ekoloji c\u0259h\u0259td\u0259n t\u0259miz qabla\u015fd\u0131rma (33 faiz).<\/strong><\/p>\n<p><strong>2) Biznesin f\u0259aliyy\u0259ti il\u0259 ba\u011fl\u0131 karbon emissiyalar\u0131n\u0131n azald\u0131lmas\u0131 (28 faiz).<\/strong><\/p>\n<p><strong>3) M\u0259hsullar\u0131n t\u0259hl\u00fck\u0259sizliyinin art\u0131r\u0131lmas\u0131 vacib idi (26 faiz).<\/strong><\/p>\n<p>Maraql\u0131d\u0131r ki, qlobal bazar t\u0259dqiqat\u00e7\u0131s\u0131<a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/publication\/documents\/2024-03\/ShiftingShoppers%26%23039%3BESGAttitudesToAction.pdf\" target=\"_blank\" rel=\"noopener\">IPSOS<\/a>bir hesabatda t\u0259klif etdi ki, &quot;al\u0131\u015f-veri\u015f ed\u0259nl\u0259r, \u00e7ox g\u00fcman ki, ilk n\u00f6vb\u0259d\u0259 \u00f6zl\u0259ri \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131s\u0131, sonra yax\u0131n d\u00fcnyalar\u0131 v\u0259 n\u0259hay\u0259t, daha \u00fcmumi planet t\u0259r\u0259find\u0259n motivasiya olunurlar.&quot; Davaml\u0131l\u0131q istehlak\u00e7\u0131lar\u0131n a\u011fl\u0131n\u0131n ba\u015f\u0131ndad\u0131r, lakin s\u00fcr\u0259tli modan\u0131n y\u00fcks\u0259li\u015fi diqq\u0259t \u00e7\u0259kir, istehlak\u00e7\u0131lar daha s\u0259rf\u0259li se\u00e7iml\u0259 ged\u0259c\u0259kl\u0259r, \u00e7\u00fcnki bu, onlar\u0131n t\u0259cili ehtiyaclar\u0131n\u0131 \u00f6d\u0259yir. Bunun \u0259ksin\u0259 olaraq, davaml\u0131l\u0131q b\u0259zi istehlak\u00e7\u0131lar \u00fc\u00e7\u00fcn daha az kritik ola bil\u0259r.<\/p>\n<p>M\u00fcxt\u0259lif s\u0259b\u0259bl\u0259r\u0259 g\u00f6r\u0259 istehlak\u00e7\u0131lar\u0131n davaml\u0131l\u0131\u011fa daha uy\u011fun m\u0259hsullar almaq i\u015ftah\u0131n\u0131n d\u0259yi\u015fdiyi v\u0259 \u0259sas\u0259n yax\u015f\u0131l\u0131\u011fa do\u011fru d\u0259yi\u015fdiyi ayd\u0131nd\u0131r.<\/p>\n<h2>\u0130stehlak\u00e7\u0131lar niy\u0259 davaml\u0131l\u0131q t\u0259l\u0259bl\u0259rini d\u0259yi\u015fdil\u0259r?<\/h2>\n<p>g\u00f6r\u0259 <a href=\"https:\/\/hbr.org\/2023\/09\/research-consumers-sustainability-demands-are-rising\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a> (HBR), davaml\u0131l\u0131\u011f\u0131n sat\u0131nalma t\u0259l\u0259bi hesab edildiyi m\u00fc\u015ft\u0259ril\u0259rin istehlak modell\u0259rind\u0259 \u0259h\u0259miyy\u0259tli d\u0259yi\u015fikliy\u0259 s\u0259b\u0259b olan \u00fc\u00e7 amil var:<\/p>\n<p><strong>1) M\u00fc\u015ft\u0259ri etibar\u0131n\u0131 yaratmaqla bu, n\u0259tic\u0259d\u0259 sat\u0131n alma davran\u0131\u015f\u0131na \u00e7evrilir, sonra is\u0259 biznes n\u0259tic\u0259l\u0259rin\u0259 \u00e7evrilir.<\/strong><\/p>\n<p><strong>2) Davaml\u0131l\u0131q g\u0259nc n\u0259sill\u0259r\u0259 \u0259n \u00e7ox t\u0259sir ed\u0259n etimad\u0131 t\u0259\u015fviq etm\u0259k qabiliyy\u0259tin\u0259 malikdir.<\/strong><\/p>\n<p><strong>3) \u018fhalinin bu t\u0259b\u0259q\u0259si AB\u015e-da oldu\u011fu kimi iqtisadiyyat\u0131n kritik bir hiss\u0259si kimi m\u00fc\u015fahid\u0259 edilm\u0259lidir, \u00e7\u00fcnki HBR-nin iddia etdiyi kimi, tezlikl\u0259 \u00f6lk\u0259d\u0259 \u201cal\u0131c\u0131l\u0131q qabiliyy\u0259tinin \u00e7ox hiss\u0259si\u201d onlar olacaq.<\/strong><\/p>\n<p>\u0130stehlak\u00e7\u0131lar\u0131n ESG i\u015ftahalar\u0131ndan \u0259lav\u0259, istehsal\u00e7\u0131lar yaln\u0131z istehlak\u00e7\u0131 \u00fc\u00e7\u00fcn deyil, h\u0259m d\u0259 c\u0259zalardan v\u0259 reputasiya itkisind\u0259n qa\u00e7maq \u00fc\u00e7\u00fcn \u00f6z biznesl\u0259rinin sa\u011flaml\u0131\u011f\u0131 \u00fc\u00e7\u00fcn davaml\u0131 m\u0259qs\u0259dl\u0259rini ir\u0259li s\u00fcrm\u0259y\u0259 davam etm\u0259lidirl\u0259r.<\/p>\n<h2>Etik v\u0259 reputasiya riskl\u0259rind\u0259n qorunma<\/h2>\n<p>Make UK-nin Siyas\u0259t r\u0259hb\u0259ri Faye Skelton v\u0259 Lloyds-un \u0130stehsalat v\u0259 S\u0259naye \u00fczr\u0259 \u0130dar\u0259edici Direktoru Huw Howells-\u0259 g\u00f6r\u0259, onun t\u0259\u015fkilat\u0131n\u0131n son hesabat\u0131nda \u0259h\u0259miyy\u0259tli bir art\u0131m oldu\u011funu a\u015fkar etdi. <a href=\"https:\/\/www.themanufacturer.com\/articles\/esg-strategies-in-manufacturing-a-deep-dive\/\" target=\"_blank\" rel=\"noopener\">48 faiz<\/a> \u0130ndi \u0259sas performans g\u00f6st\u0259ricil\u0259rin\u0259 (KPIs) sahib olan istehsal\u00e7\u0131lar, bu, &quot;b\u00f6y\u00fckd\u00fcr&quot;, lakin o, s\u0259nayenin h\u0259l\u0259 d\u0259 \u0259hat\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u00e7oxlu \u0259saslara malik oldu\u011funu iddia edir.<\/p>\n<p>&quot;H\u0259d\u0259fl\u0259ri v\u0259 ya KPI-lar\u0131 olan istehsal\u00e7\u0131lar\u0131n say\u0131nda 48% art\u0131m\u0131 \u0259la statistik g\u00f6st\u0259ricidir v\u0259 h\u0259qiq\u0259t\u0259n d\u0259 yax\u015f\u0131 x\u0259b\u0259rdir. Bununla bel\u0259, firmalar\u0131n yaln\u0131z yar\u0131s\u0131n\u0131n t\u0259l\u0259b olunan \u015f\u0259rtl\u0259ri yerin\u0259 yetirm\u0259k \u00fc\u00e7\u00fcn resurslara malik olmas\u0131 fakt\u0131 il\u0259 sakitl\u0259\u015fm\u0259k laz\u0131md\u0131r.&quot;<\/p>\n<p>&quot;Bundan \u0259lav\u0259, ESG t\u0259l\u0259bl\u0259rini sat\u0131nalma strategiyalar\u0131nda formala\u015fd\u0131ran istehsal\u00e7\u0131lar\u0131n d\u00f6rdd\u0259 \u00fc\u00e7\u00fc; yen\u0259 d\u0259 bu fantastik x\u0259b\u0259rdir, lakin h\u0259r on istehsal\u00e7\u0131dan d\u00f6rd\u00fc t\u0259chizat\u00e7\u0131lar\u0131n\u0131n bu \u015f\u0259rtl\u0259rd\u0259 nec\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rdiyind\u0259n x\u0259b\u0259rsizdir. Bel\u0259likl\u0259, bu, bir t\u0259r\u0259fd\u0259n \u0259lad\u0131r, amma g\u00f6r\u00fcl\u0259si daha \u00e7ox i\u015f var&quot; dedi.<\/p>\n<h2>Etik istehsal\u0131n g\u0259l\u0259c\u0259yi<\/h2>\n<p>\u0130stehsal\u00e7\u0131lar ESG g\u00f6zl\u0259ntil\u0259rin\u0259 cavab verm\u0259k \u00fc\u00e7\u00fcn f\u0259ras\u0259tli v\u0259 \u00e7evik olmal\u0131d\u0131rlar v\u0259 \u0259m\u0259liyyatlar\u0131n\u0131n g\u0259l\u0259c\u0259k m\u00fct\u0259x\u0259ssisi olmal\u0131d\u0131rlar, lakin ilk n\u00f6vb\u0259d\u0259, onlar \u00f6z z\u0259iflikl\u0259rini anlamal\u0131 v\u0259 etik istehsal\u0131n prinsipl\u0259rini q\u0259bul etm\u0259lidirl\u0259r. kimi analitik platforma <a href=\"https:\/\/incit.org\/en\/news\/incit-and-celebal-technologies-together-launch-xiri-analytics-through-new-global-strategic-partnership\/\">XIRI-Analitika<\/a>, istehsal\u00e7\u0131lar\u0131 bilik v\u0259 m\u0259lumatlara \u0259saslanan anlay\u0131\u015flarla g\u00fccl\u0259ndir\u0259 v\u0259 d\u0259st\u0259kl\u0259y\u0259 bil\u0259r.<\/p>\n<p>XIRI-Analytics il\u0259 problemsiz i\u015fl\u0259y\u0259n dinamik bir h\u0259lldir <a href=\"https:\/\/incit.org\/en\/services\/siri\/\">A\u011f\u0131ll\u0131 S\u0259naye Haz\u0131rl\u0131q \u0130ndeksi<\/a> (SIRI) v\u0259 <a href=\"https:\/\/incit.org\/en\/services\/cosiri\/\">\u0130stehlak\u00e7\u0131 Davaml\u0131l\u0131q S\u0259nayesi Haz\u0131rl\u0131q \u0130ndeksi<\/a> (COSIRI) istehsal\u00e7\u0131lara m\u0259lumatl\u0131 q\u0259rarlar q\u0259bul etm\u0259kd\u0259 k\u00f6m\u0259k etm\u0259k, bel\u0259likl\u0259, ESG t\u0259limatlar\u0131 v\u0259 r\u0259q\u0259msal transformasiya il\u0259 ba\u011fl\u0131 transformasiya prosesl\u0259rinin t\u0259kmill\u0259\u015fdirilm\u0259sin\u0259 g\u0259tirib \u00e7\u0131xar\u0131r.<\/p>\n<p>Bu kimi innovativ h\u0259ll\u0259r v\u0259 t\u0259kmill\u0259\u015fdirm\u0259 sah\u0259l\u0259rinin h\u0259rt\u0259r\u0259fli ba\u015fa d\u00fc\u015f\u00fclm\u0259si il\u0259 istehsal\u00e7\u0131lar r\u0259qab\u0259t\u0259davaml\u0131 qala bil\u0259r v\u0259 effektiv planla\u015fd\u0131rma v\u0259 resurslar\u0131n b\u00f6l\u00fc\u015fd\u00fcr\u00fclm\u0259sinin kilidini a\u00e7araq \u0259n aktual dayan\u0131ql\u0131l\u0131\u011fa y\u00f6n\u0259lmi\u015f biznes m\u0259qs\u0259dl\u0259rin\u0259 nail ola bil\u0259rl\u0259r.<\/p>","protected":false},"excerpt":{"rendered":"<p>Establishing a robust and impactful Environmental, Social, and Governance (ESG) framework that is aligned with business and sustainable goals is no easy feat. It is nuanced and requires diligence by all manufacturers. As an industry, manufacturers are tasked with integrating ESG principles into the fabric of their operations and digital supply chain with urgency due [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[96,35,44],"class_list":["post-25995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-esg-goals","tag-manufacturing","tag-spotlight"],"acf":{"topic":"sustainability"},"_links":{"self":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/25995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/comments?post=25995"}],"version-history":[{"count":1,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/25995\/revisions"}],"predecessor-version":[{"id":35211,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/25995\/revisions\/35211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media\/35210"}],"wp:attachment":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media?parent=25995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/categories?post=25995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/tags?post=25995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}