{"id":26094,"date":"2024-06-21T16:24:02","date_gmt":"2024-06-21T08:24:02","guid":{"rendered":"https:\/\/incit.org\/?p=26094"},"modified":"2025-06-13T23:04:45","modified_gmt":"2025-06-13T15:04:45","slug":"why-green-manufacturing-cant-succeed-without-social-engagement","status":"publish","type":"post","link":"https:\/\/incit.org\/az\/thought-leadership\/why-green-manufacturing-cant-succeed-without-social-engagement\/","title":{"rendered":"N\u0259 \u00fc\u00e7\u00fcn ya\u015f\u0131l istehsal sosial i\u015ftirak olmadan u\u011fur qazana bilm\u0259z?\u00a0"},"content":{"rendered":"

ESG mandatlar\u0131 il\u0259 idar\u0259 olunan xalis s\u0131f\u0131r \u00f6hd\u0259likl\u0259r\u0259 uy\u011fun olaraq ya\u015f\u0131l istehsala qlobal ke\u00e7id s\u00fcr\u0259tl\u0259nir. Avropa Birliyinin Net-Zero Industry Act (NZIA)<\/a>m\u0259s\u0259l\u0259n, yerli olaraq ya\u015f\u0131l enerji avadanl\u0131\u011f\u0131 istehsal etm\u0259k \u00fc\u00e7\u00fcn i\u015f\u00e7il\u0259r v\u0259 maraql\u0131 t\u0259r\u0259fl\u0259rl\u0259 sosial \u0259laq\u0259 t\u0259l\u0259b edir. -a cavabd\u0131r US$369 milyard ya\u015f\u0131l subsidiya<\/a> AB\u015e (AB\u015e) \u0130nflyasiyan\u0131n Azald\u0131lmas\u0131 Akt\u0131nda uzad\u0131l\u0131b. Yeni AB\u015e Qanunu m\u00fcxt\u0259lif ya\u015f\u0131l enerji avadanl\u0131\u011f\u0131n\u0131n istehsal\u0131 \u00fc\u00e7\u00fcn $4 milyard AB\u015e dollar\u0131 ay\u0131rma\u011fa malikdir, eyni zamanda k\u00f6m\u00fcr m\u0259d\u0259nl\u0259rinin v\u0259 elektrik stansiyalar\u0131n\u0131n ba\u011flanmas\u0131n\u0131n t\u0259sirin\u0259 m\u0259ruz qalan icmalar\u0131n d\u0259st\u0259kl\u0259nm\u0259sin\u0259 x\u00fcsusi sosial diqq\u0259t ay\u0131r\u0131r.<\/p>\n

H\u0259r iki n\u00fcmun\u0259 davaml\u0131 ideologiyadan praktiki h\u0259yata ke\u00e7irm\u0259y\u0259 q\u0259d\u0259r olan bo\u015flu\u011fu aradan qald\u0131ran, t\u0259kmill\u0259\u015fdirilmi\u015f t\u0259lim\u0259, bacar\u0131qlar\u0131n art\u0131r\u0131lmas\u0131na, ictimaiyy\u0259tin c\u0259lb edilm\u0259sin\u0259 v\u0259 maraql\u0131 t\u0259r\u0259fl\u0259rin d\u0259st\u0259yin\u0259 imkan ver\u0259n h\u0259yati \u0259laq\u0259 rolunu oynayan ESG etikas\u0131n\u0131n sosial komponentinin \u0259h\u0259miyy\u0259tini vur\u011fulay\u0131r.<\/p>\n

Sosial m\u0259\u015f\u011fulluq v\u0259 ya\u015f\u0131l istehsal\u0131n k\u0259si\u015fm\u0259si<\/h2>\n

Ya\u015f\u0131l istehsal tullant\u0131lar\u0131 azaltma\u011fa, enerji istifad\u0259sini minimuma endirm\u0259y\u0259, dayan\u0131ql\u0131 materiallardan istifad\u0259y\u0259 v\u0259 t\u0259chizat z\u0259ncirinin davaml\u0131l\u0131\u011f\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rma\u011fa y\u00f6n\u0259lib. Sosial i\u015ftirak, daxili v\u0259 xarici maraql\u0131 t\u0259r\u0259fl\u0259r t\u0259r\u0259find\u0259n d\u0259st\u0259kl\u0259ndikd\u0259 istehsal\u00e7\u0131lar ekoloji, sosial v\u0259 h\u00f6kum\u0259tin (ESG) m\u00fck\u0259mm\u0259lliyin\u0259 aparan yollar\u0131 a\u00e7a bil\u0259r v\u0259 h\u00f6kum\u0259t qaydalar\u0131n\u0131 d\u0259st\u0259kl\u0259yir. Onlar h\u0259m\u00e7inin icman\u0131 \u00fc\u00e7 R- kimi t\u0259\u015f\u0259bb\u00fcsl\u0259r \u0259traf\u0131nda s\u0259f\u0259rb\u0259r etm\u0259kl\u0259 ya\u015f\u0131l istehsal\u0131n g\u00fcc\u00fcnd\u0259n istifad\u0259 ed\u0259 bil\u0259rl\u0259r.azaltmaq, t\u0259krar istifad\u0259 etm\u0259k, t\u0259krar emal etm\u0259k<\/a>\u2014 tullant\u0131lar\u0131n idar\u0259 edilm\u0259si \u00fczr\u0259 effektiv strategiyalar\u0131n t\u0259tbiqi v\u0259 t\u0259chizat z\u0259nciri \u0259m\u0259liyyatlar\u0131 \u00e7\u0259r\u00e7iv\u0259sind\u0259 davaml\u0131 t\u0259cr\u00fcb\u0259l\u0259rin q\u0259bul edilm\u0259si.<\/p>\n

Bug\u00fcnk\u00fc r\u0259q\u0259msal m\u0259nz\u0259r\u0259d\u0259 istehsal\u00e7\u0131lar bu ESG standartlar\u0131na cavab verm\u0259k \u00fc\u00e7\u00fcn y\u00fcks\u0259k m\u0259suliyy\u0259tl\u0259 \u00fczl\u0259\u015firl\u0259r v\u0259 s\u0259hv add\u0131m ba\u015f verdikd\u0259 istehlak\u00e7\u0131lar v\u0259 maraql\u0131 t\u0259r\u0259fl\u0259rd\u0259n d\u0259rhal r\u0259y alacaqlar. Sosial i\u015ftirak biznes planlar\u0131n\u0131n m\u00fch\u00fcm aspektidir v\u0259 icmalar, maraql\u0131 t\u0259r\u0259fl\u0259r, i\u015f\u00e7il\u0259r, h\u00f6kum\u0259t r\u0259smil\u0259ri v\u0259 istehsal liderl\u0259rinin geni\u015f d\u0259st\u0259yi olmadan ya\u015f\u0131l istehsal u\u011fursuzlu\u011fa m\u0259hkumdur.<\/p>\n

M\u00fc\u0259ssis\u0259l\u0259r niy\u0259 diqq\u0259t etm\u0259lidir? M\u00fc\u0259ssis\u0259l\u0259r t\u0259r\u0259find\u0259n g\u00fccl\u00fc ESG \u00f6hd\u0259liyi i\u015f\u00e7i motivasiyas\u0131n\u0131n artmas\u0131na, investorlar\u0131n inam\u0131n\u0131n artmas\u0131na s\u0259b\u0259b olur v\u0259 istehlak\u00e7\u0131lar \u00f6d\u0259y\u0259c\u0259kl\u0259r 9.7% davaml\u0131l\u0131q m\u00fckafat\u0131<\/a> ya\u015fay\u0131\u015f d\u0259y\u0259rinin v\u0259 inflyasiyan\u0131n y\u00fcks\u0259lm\u0259sind\u0259n as\u0131l\u0131 olmayaraq.<\/p>\n

Liderl\u0259r i\u015f\u00e7i q\u00fcvv\u0259sinin inki\u015faf\u0131, t\u0259chizat z\u0259ncirinin idar\u0259 edilm\u0259si v\u0259 icma il\u0259 \u0259laq\u0259 kimi sah\u0259l\u0259rd\u0259 Korporativ Sosial M\u0259suliyy\u0259t (KSM) t\u0259\u015f\u0259bb\u00fcsl\u0259rini q\u0259bul etdikd\u0259, sosial c\u0259lb istehsalda davaml\u0131 t\u0259cr\u00fcb\u0259l\u0259rin q\u0259bulu \u00fc\u00e7\u00fcn katalizator rolunu oynaya bil\u0259r. KSM-nin birl\u0259\u015fdirilm\u0259si h\u0259r hans\u0131 bir u\u011furlu istehsal\u00e7\u0131 \u00fc\u00e7\u00fcn vacibdir, lakin ESG v\u0259 sosial c\u0259lbetm\u0259 t\u0259\u015f\u0259bb\u00fcsl\u0259rini m\u0259nims\u0259m\u0259k \u00fc\u00e7\u00fcn g\u0259lirlilik amili nec\u0259 olur?<\/p>\n

ESG g\u0259lirlilik t\u0259nliyi: \u201cG\u0259lir + iqtisadi m\u0259nf\u0259\u0259t + ESG t\u0259r\u0259qqisi = b\u00f6y\u00fck g\u0259lirl\u0259r\u201d<\/h2>\n

Gartner-\u0259 g\u00f6r\u0259, biznes liderl\u0259rinin yaln\u0131z 38 faizi<\/a> Sor\u011fuda i\u015ftirak ed\u0259nl\u0259r q\u0259rar q\u0259bul etm\u0259 prosesl\u0259rin\u0259 davaml\u0131l\u0131\u011f\u0131 daxil etdikl\u0259rini s\u00f6yl\u0259y\u0259r\u0259k, m\u00fc\u0259ssis\u0259l\u0259rin ESG perspektivl\u0259rini d\u0259yi\u015fdirm\u0259l\u0259rinin z\u0259ruriliyini vur\u011fulad\u0131lar. \u018fslind\u0259, McKinsey and Company-nin son hesabat\u0131nda, "\u00fc\u00e7 d\u0259f\u0259 \u00fcst\u00fcn olan" kimi adland\u0131rd\u0131qlar\u0131 m\u00fc\u0259ssis\u0259l\u0259r g\u0259lirl\u0259rini orta hesabla art\u0131r\u0131blar. ild\u0259 11 faiz<\/a>. G\u00f6r\u00fcn\u00fcr, \u201cyax\u015f\u0131l\u0131q etm\u0259k\u201d v\u0259 m\u00fcsb\u0259t sosial t\u0259sir v\u0259 daha y\u00fcks\u0259k m\u0259nf\u0259\u0259t marjas\u0131 da daxil olmaqla, fayda \u0259ld\u0259 etm\u0259k m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Ba\u015fqa bir hesabatda, t\u0259xmin\u0259n liderl\u0259rin 43 faizi<\/a> sor\u011fuda i\u015ftirak ed\u0259nl\u0259r, t\u0259\u015fkilatlar\u0131n\u0131n ESG investisiyalar\u0131ndan pul d\u0259y\u0259ri qazand\u0131qlar\u0131n\u0131 s\u00f6yl\u0259di. \u0130stehsal biznes m\u0259qs\u0259dl\u0259ri daxilind\u0259 sosial siyas\u0259tl\u0259ri v\u0259 ESG-ni prioritetl\u0259\u015fdirm\u0259kl\u0259 g\u0259lirliliyin artmas\u0131 t\u0259kc\u0259 m\u00fcmk\u00fcn deyil, h\u0259m d\u0259 ehtimald\u0131r.<\/p>\n

G\u0259lirin t\u0259sir etm\u0259m\u0259si ehtimal\u0131 il\u0259 istehsal\u00e7\u0131lar diqq\u0259tl\u0259rini davaml\u0131 \u0259m\u0259liyyatlar\u0131n \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259rini m\u0259nims\u0259m\u0259y\u0259 y\u00f6n\u0259ld\u0259 bil\u0259rl\u0259r, lakin inteqrasiyadan \u0259vv\u0259l q\u0259bulun hans\u0131 sah\u0259l\u0259rin daha \u00e7ox t\u0259sirl\u0259n\u0259c\u0259yini d\u0259qiq m\u00fc\u0259yy\u0259n etm\u0259k vacibdir.<\/p>\n

KSM t\u0259\u015f\u0259bb\u00fcsl\u0259rinin \u0259n \u00e7ox t\u0259sir etdiyi \u0259sas istehsal sah\u0259l\u0259ri<\/h2>\n

\u0130stehsalda KSM t\u0259kmill\u0259\u015fdirm\u0259 sah\u0259l\u0259rin\u0259 m\u00fcraci\u0259t ed\u0259rk\u0259n, liderl\u0259r yeni \u00f6hd\u0259lik siyas\u0259tl\u0259rinin inteqrasiyas\u0131n\u0131 tamamlayaca\u011f\u0131ndan \u0259min olmaq \u00fc\u00e7\u00fcn biznes m\u0259qs\u0259dl\u0259rini, m\u0259nf\u0259\u0259t marjalar\u0131n\u0131 v\u0259 uy\u011funluqlar\u0131n\u0131 yoxlamal\u0131d\u0131rlar. Bununla bel\u0259, bu proses zaman\u0131 biznesin m\u00fc\u0259yy\u0259n seqmentl\u0259ri dig\u0259rl\u0259rin\u0259 nisb\u0259t\u0259n daha \u00e7ox t\u0259sirl\u0259n\u0259c\u0259k Deloitte hesabat\u0131<\/a>. Sosial v\u0259 davaml\u0131l\u0131\u011f\u0131n t\u0259tbiqind\u0259n \u0259n \u00e7ox t\u0259sirl\u0259n\u0259n be\u015f \u0259sas sah\u0259y\u0259 a\u015fa\u011f\u0131dak\u0131lar daxildir:<\/p>\n

1. H\u0259yat d\u00f6vr\u00fc m\u00fch\u0259ndisliyi (LCE)<\/a><\/h3>\n

M\u00fch\u0259ndislik m\u0259rh\u0259l\u0259si ESG-d\u0259 \u201cS\u201d bax\u0131m\u0131ndan kritikdir v\u0259 LCE biznesl\u0259r\u0259 inteqrasiyan\u0131 ba\u015flan\u011f\u0131cdan q\u0259bul etm\u0259y\u0259 imkan ver\u0259n davaml\u0131l\u0131\u011fa \u0259saslanan m\u0259hsul inki\u015faf\u0131 v\u0259 istehsal t\u0259cr\u00fcb\u0259sidir. \u0130stehsal\u00e7\u0131lar m\u0259hsul v\u0259 prosedurlar\u0131n biznesin sosial siyas\u0259tl\u0259rin\u0259 riay\u0259t etm\u0259sin\u0259 daha yax\u015f\u0131 n\u0259zar\u0259t ed\u0259c\u0259kl\u0259r.<\/p>\n

2. M\u0259nb\u0259<\/h3>\n

ESG strategiyas\u0131n\u0131n t\u0259chizat z\u0259nciri aspekti d\u0259 \u0259n \u00e7\u0259tin ola bil\u0259r, lakin m\u0259hsulun h\u0259yat d\u00f6vr\u00fcnd\u0259 i\u015ftirak ed\u0259n b\u00fct\u00fcn f\u0259rdl\u0259r\u0259 \u0259dal\u0259tli m\u00fcnasib\u0259ti d\u0259st\u0259kl\u0259m\u0259kl\u0259 davaml\u0131 v\u0259\/yaxud alternativ materiallar\u0131n etik se\u00e7imin\u0259 v\u0259 \u0259ld\u0259 edilm\u0259sin\u0259 \u00fcst\u00fcnl\u00fck verilm\u0259si vacibdir. The Beyn\u0259lxalq Enerji Agentliyi<\/a> (IEA) istehsal\u00e7\u0131lara sosial \u0259laq\u0259ni d\u0259st\u0259kl\u0259m\u0259k \u00fc\u00e7\u00fcn etibarl\u0131 t\u0259chizat\u00e7\u0131larla strateji t\u0259r\u0259fda\u015fl\u0131qlar m\u00fc\u0259yy\u0259n etm\u0259yi v\u0259 inki\u015faf etdirm\u0259yi t\u00f6vsiy\u0259 edir.<\/p>\n

3. \u0130stehsal<\/h3>\n

\u0130nnovativ texnologiyalar t\u0259kmill\u0259\u015fdirilmi\u015f \u0259m\u0259liyyat optimalla\u015fd\u0131r\u0131lmas\u0131 v\u0259 ya\u015f\u0131l enerjinin kilidini a\u00e7a bil\u0259r. Davaml\u0131 enerjini m\u0259nims\u0259m\u0259kl\u0259, istehsal\u00e7\u0131lar ilkin q\u0259buldan sonra enerji x\u0259rcl\u0259rini azalda v\u0259 yerli icma v\u0259 planetd\u0259 \u00f6z izl\u0259rini azalda bil\u0259rl\u0259r.<\/p>\n

4. N\u0259qliyyat<\/h3>\n

N\u0259qliyyat\u0131n elektrikl\u0259\u015fdirilm\u0259si il\u0259 istehsal\u00e7\u0131lar karbon emissiyalar\u0131n\u0131 \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 azalda bil\u0259rl\u0259r (Orta hesabla 75-85 faiz<\/a>) biznesin bu seqmentind\u0259. G\u00f6nd\u0259rm\u0259 v\u0259 \u00e7atd\u0131r\u0131lma zaman\u0131 t\u0259dar\u00fck z\u0259ncirinin yenid\u0259n konfiqurasiyas\u0131 v\u0259 karbonsuzla\u015fd\u0131rma s\u0259yl\u0259ri ticar\u0259t yollar\u0131n\u0131 rasionalla\u015fd\u0131r\u0131r v\u0259 emissiyalar\u0131 azald\u0131r.<\/p>\n

5. Sonrak\u0131 bazar<\/h3>\n

The Avropa Parlamenti<\/a>, dig\u0259r qurumlarla birlikd\u0259 istehsal\u00e7\u0131lar\u0131n tullant\u0131lar\u0131 azaltmaq, emissiyalar\u0131 v\u0259 qabla\u015fd\u0131rman\u0131 azaltmaq, istehlak\u00e7\u0131lar, sat\u0131c\u0131lar v\u0259 istehsal\u00e7\u0131lar\u0131n eyni i\u015find\u0259n faydalanmaq \u00fc\u00e7\u00fcn \u201ct\u0259krar istifad\u0259, t\u0259mir, t\u0259mir v\u0259 t\u0259krar emal\u201d\u0131 d\u0259st\u0259kl\u0259y\u0259n dair\u0259vi iqtisadiyyat modelin\u0259 ke\u00e7m\u0259l\u0259rini m\u00fcdafi\u0259 edir.<\/p>\n

Bu \u0259sas t\u0259sir sah\u0259l\u0259rini tan\u0131yaraq v\u0259 onlara m\u00fcraci\u0259t etm\u0259kl\u0259 istehsal\u00e7\u0131lar ESG v\u0259 KSM t\u0259cr\u00fcb\u0259l\u0259rini h\u0259r bir biznes seqmentin\u0259 daxil etm\u0259k, d\u0259y\u0259r v\u0259 s\u0259m\u0259r\u0259liliyi a\u00e7maq, ESG s\u0259yl\u0259rini t\u0259kmill\u0259\u015fdirm\u0259k v\u0259 istehlak\u00e7\u0131lar, investorlar v\u0259 i\u015f\u00e7il\u0259r aras\u0131nda \u00f6z profill\u0259rini m\u00fcsb\u0259t \u015f\u0259kild\u0259 art\u0131rmaq \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 \u00e7\u0259r\u00e7iv\u0259ni nec\u0259 qurma\u011f\u0131 daha yax\u015f\u0131 idar\u0259 ed\u0259 bil\u0259rl\u0259r.<\/p>\n

Proaktiv ESG ni\u015fan\u0131 vasit\u0259sil\u0259 istedad ekosisteminin qurulmas\u0131<\/h2>\n

\u018ftraf m\u00fchitin m\u00fchafiz\u0259si, \u0259m\u0259k h\u00fcquqlar\u0131 v\u0259 maraql\u0131 t\u0259r\u0259fl\u0259rin \u0259m\u0259kda\u015fl\u0131\u011f\u0131 kimi sah\u0259l\u0259rd\u0259 f\u0259al i\u015ftirak vasit\u0259sil\u0259 istehsal\u00e7\u0131lar rentabelliy\u0259 z\u0259r\u0259r verm\u0259d\u0259n planetin v\u0259 yerli icmalar\u0131n rifah\u0131 namin\u0259 ESG-nin sosial c\u0259lb etm\u0259 aspektini q\u0259bul ed\u0259 bil\u0259rl\u0259r.<\/p>\n

\u018flav\u0259 bir fayda var: \u0130stedadl\u0131 i\u015f\u00e7il\u0259rin c\u0259lb edilm\u0259si.<\/p>\n

Bu yax\u0131nlarda ke\u00e7iril\u0259n sor\u011fuda, n\u0259sil Z (GenZ) v\u0259 minillik respondentl\u0259r, i\u015f\u0259g\u00f6t\u00fcr\u0259nin d\u0259y\u0259rl\u0259ri \u00f6z d\u0259y\u0259rl\u0259ri il\u0259 \u00fcst-\u00fcst\u0259 d\u00fc\u015f\u0259rs\u0259, \u00e7ox g\u00fcman ki, be\u015f ild\u0259n \u00e7ox bir \u015firk\u0259td\u0259 qalacaqlar\u0131n\u0131 s\u00f6yl\u0259di. \u018fksin\u0259, dem\u0259k olar ki, ba\u015fqa 40 faiz<\/a> sor\u011fuda i\u015ftirak ed\u0259nl\u0259rin bir hiss\u0259si d\u0259y\u0259r uy\u011funsuzlu\u011funa g\u00f6r\u0259 i\u015fd\u0259n imtina etdikl\u0259rini s\u00f6yl\u0259di.<\/p>\n

Bununla bel\u0259, Gartner-in son HR sor\u011fusunda Avstraliya i\u015f\u00e7il\u0259rinin 84 faizi t\u0259\u015fkilatlar\u0131n\u0131n effektiv davaml\u0131l\u0131q m\u0259d\u0259niyy\u0259tin\u0259 malik olmad\u0131\u011f\u0131na inan\u0131r. \u00dcmumiyy\u0259tl\u0259, davaml\u0131l\u0131\u011fa sadiqliyin olmamas\u0131 i\u015f\u00e7il\u0259rin m\u0259yuslu\u011funa g\u0259tirib \u00e7\u0131xara bil\u0259r ki, bu da b\u0259zi GenZ respondentl\u0259rinin d\u00fczg\u00fcn adland\u0131r\u0131lmas\u0131na s\u0259b\u0259b olur.iqlimi t\u0259rk edir<\/a>\u0130stedadlar\u0131 tapmaq v\u0259 saxlamaq \u00fc\u00e7\u00fcn m\u00fcbariz\u0259 aparan istehsal s\u0259nayesi \u00fc\u00e7\u00fcn daha \u00e7ox t\u0259zyiq \u0259lav\u0259 ed\u0259r\u0259k, i\u015fl\u0259rini t\u0259rk etm\u0259yi v\u0259 ya t\u0259rk etm\u0259yi d\u00fc\u015f\u00fcnm\u0259k.<\/p>\n

Deloitte bunu o q\u0259d\u0259r d\u0259 a\u015fkar etdi 3,8 milyon xalis yeni i\u015f yeri<\/a> 2024 v\u0259 2023-c\u00fc ill\u0259r aras\u0131nda istehsalatda t\u0259l\u0259b olunacaq v\u0259 istehsal\u00e7\u0131lar indi h\u0259r\u0259k\u0259t\u0259 ke\u00e7m\u0259yinc\u0259 bu i\u015fl\u0259rin yar\u0131s\u0131 bo\u015f qala bil\u0259r. \u0130\u015f\u00e7il\u0259r \u00fc\u00e7\u00fcn inkl\u00fcziv, sosial y\u00f6n\u00fcml\u00fc m\u00fchit yaratmaqla istehsal\u00e7\u0131lar KSM t\u0259cr\u00fcb\u0259l\u0259rin\u0259 m\u00f6hk\u0259m sadiq qalaraq t\u0259l\u0259b\u0259l\u0259r, t\u0259qa\u00fcd\u00e7\u00fcl\u0259r v\u0259 ixtisasl\u0131 m\u00fct\u0259x\u0259ssisl\u0259r daxil olmaqla istedad ekosistemi qura bil\u0259rl\u0259r.<\/p>\n

Sosial m\u0259\u015f\u011fulluq u\u011furu \u00fc\u00e7\u00fcn ESG \u00e7\u0259r\u00e7iv\u0259l\u0259ri il\u0259 KSM-d\u0259n istifad\u0259 etm\u0259k<\/h3>\n

Patagonia, "Biz do\u011fma planetimizi xilas etm\u0259k \u00fc\u00e7\u00fcn i\u015f g\u00f6r\u00fcr\u00fck" missiyas\u0131 il\u0259 uy\u011funla\u015faraq, \u0259traf m\u00fchitin izi il\u0259 \u00fczl\u0259\u015fdi. Davaml\u0131 geyim qurucusu Yvon Chouinard dedi ki, onun biznesi planet \u00fc\u00e7\u00fcn d\u00fczg\u00fcn i\u015f g\u00f6r\u0259n \u015firk\u0259t\u0259 n\u00fcmun\u0259dir, lakin bu, h\u0259l\u0259 d\u0259 g\u0259lirli biznes modelidir. \u201cBiz bunu onillikl\u0259r \u0259rzind\u0259 s\u00fcbut etmi\u015fik\u201d dedi. T\u0259chizat\u00e7\u0131lar\u0131n\u0131 v\u0259 biznesini s\u0259nayed\u0259 \u0259n y\u00fcks\u0259k ekoloji v\u0259 sosial standartlara uy\u011fun tutmaqla Patagonia g\u0259lirlilik v\u0259 biznes m\u0259qs\u0259dl\u0259rin\u0259 \u00e7atmaq aras\u0131nda balans tapd\u0131.<\/p>\n

H\u0259rt\u0259r\u0259fli sosial c\u0259lbetm\u0259 strategiyas\u0131 il\u0259 t\u0259chiz edilmi\u015f istehsal\u00e7\u0131lar Patagonia kimi t\u0259\u015fkilatlar\u0131n t\u0259tbiq etdiyi \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259rd\u0259n istifad\u0259 ed\u0259, innovasiyalar\u0131 t\u0259\u015fviq etm\u0259k v\u0259 i\u015f\u00e7i m\u00fchitini yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn r\u0259q\u0259msal vasit\u0259l\u0259rd\u0259n istifad\u0259 ed\u0259, n\u0259tic\u0259d\u0259 korporativ reputasiyan\u0131 g\u00fccl\u0259ndir\u0259 v\u0259 h\u00f6kum\u0259t qaydalar\u0131na riay\u0259t olunmas\u0131n\u0131 t\u0259min ed\u0259 bil\u0259rl\u0259r.<\/p>\n

kimi h\u0259rt\u0259r\u0259fli \u00e7\u0259r\u00e7iv\u0259 \u0130stehlak\u00e7\u0131 Davaml\u0131l\u0131q S\u0259nayesi Haz\u0131rl\u0131q \u0130ndeksi<\/a> (COSIRI), davaml\u0131l\u0131q \u015f\u0259ffafl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131nda v\u0259 b\u00fct\u00fcn \u0259m\u0259liyyat aspektl\u0259ri \u00fczr\u0259 davaml\u0131l\u0131\u011f\u0131n daxil edilm\u0259sind\u0259 istehsal\u00e7\u0131lara d\u0259st\u0259k olmaq \u00fc\u00e7\u00fcn uy\u011funla\u015fd\u0131r\u0131lm\u0131\u015f dinamik ESG al\u0259tl\u0259ri d\u0259sti t\u0259klif edir. \u0130nki\u015faf ed\u0259n qlobal istehsal m\u0259nz\u0259r\u0259si COSIRI-nin t\u0259min etdiyi davaml\u0131l\u0131q transformasiya u\u011furuna do\u011fru ayd\u0131n bir yol t\u0259l\u0259b edir.<\/p>","protected":false},"excerpt":{"rendered":"

The global shift towards green manufacturing in line with net-zero commitments is accelerating, driven by ESG mandates. The European Union\u2019s Net-Zero Industry Act (NZIA), for instance, requires social engagement with workers and stakeholders to produce green energy equipment locally. It is in response to the US$369 billion of green subsidies extended in the United States […]<\/p>\n","protected":false},"author":3,"featured_media":35202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[69,74,116,44],"class_list":["post-26094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-esg","tag-green-manufacturing","tag-social-engagement","tag-spotlight"],"acf":{"topic":"sustainability"},"_links":{"self":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/26094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/comments?post=26094"}],"version-history":[{"count":2,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/26094\/revisions"}],"predecessor-version":[{"id":37882,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/26094\/revisions\/37882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media\/35202"}],"wp:attachment":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media?parent=26094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/categories?post=26094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/tags?post=26094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}