{"id":32719,"date":"2025-02-27T12:45:54","date_gmt":"2025-02-27T04:45:54","guid":{"rendered":"https:\/\/incit.org\/?p=32719"},"modified":"2025-04-14T20:20:17","modified_gmt":"2025-04-14T12:20:17","slug":"digital-literacy-for-businesses-why-its-missing-and-how-to-attain-it","status":"publish","type":"post","link":"https:\/\/incit.org\/az\/thought-leadership\/digital-literacy-for-businesses-why-its-missing-and-how-to-attain-it\/","title":{"rendered":"Biznesl\u0259r \u00fc\u00e7\u00fcn r\u0259q\u0259msal savadl\u0131l\u0131q: niy\u0259 \u00e7at\u0131\u015fm\u0131r v\u0259 ona nec\u0259 nail olmaq olar"},"content":{"rendered":"<p>Bu g\u00fcn\u00fcn s\u00fcr\u0259tl\u0259 inki\u015faf ed\u0259n r\u0259q\u0259msalla\u015fma d\u00f6vr\u00fcnd\u0259 r\u0259q\u0259msal savadl\u0131l\u0131q sahibkarlar \u00fc\u00e7\u00fcn getdikc\u0259 kritik \u0259h\u0259miyy\u0259t k\u0259sb edir, \u00e7\u00fcnki onlar b\u00f6y\u00fck korporasiyalara \u00fcst\u00fcnl\u00fck ver\u0259n biznes m\u0259nz\u0259r\u0259sini ya\u015fama\u011fa davam edir v\u0259 \u00e7ox vaxt ki\u00e7ik biznesi \u0259h\u0259miyy\u0259tli bir dezavantajda saxlay\u0131r. Mikro, ki\u00e7ik v\u0259 orta sahibkarl\u0131q (MSME) qlobal istehsal iqtisadiyyat\u0131nda m\u00fch\u00fcm rol oynay\u0131r, \u0259m\u0259k bazar\u0131na t\u00f6hf\u0259 verir v\u0259 \u0259h\u0259miyy\u0259tli g\u0259lirl\u0259r g\u0259tirir. Bununla bel\u0259, onlar \u00fcmumiyy\u0259tl\u0259 daha b\u00f6y\u00fck korporasiyalara nisb\u0259t\u0259n daha az \u0259m\u0259liyyat m\u0259nf\u0259\u0259ti ya\u015fay\u0131rlar v\u0259 ad\u0259t\u0259n be\u015f ild\u0259n az raf \u00f6mr\u00fcn\u0259 malikdirl\u0259r.<\/p>\n<p>Bu m\u00fc\u0259ssis\u0259l\u0259rin amans\u0131z ba\u011flanmas\u0131 MSME-l\u0259rin \u00fczl\u0259\u015fm\u0259li oldu\u011fu \u00e7oxsayl\u0131 probleml\u0259rd\u0259n, o c\u00fcml\u0259d\u0259n b\u00f6y\u00fck m\u0259hsuldarl\u0131q bo\u015flu\u011fundan, \u0259h\u0259miyy\u0259tli maliyy\u0259 \u00e7at\u0131\u015fmazl\u0131\u011f\u0131ndan v\u0259 \u0259n kritik olaraq r\u0259q\u0259msal savads\u0131zl\u0131qdan ir\u0259li g\u0259lir ki, bu da optimal olmayan i\u015f ax\u0131nlar\u0131 v\u0259 s\u0259m\u0259r\u0259siz \u0259m\u0259liyyat prosesi dizaynlar\u0131 il\u0259 n\u0259tic\u0259l\u0259nir. Bundan \u0259lav\u0259, m\u00fc\u0259ssis\u0259l\u0259r aras\u0131nda r\u0259q\u0259msal u\u00e7urum geni\u015fl\u0259nir. Gartner-in son sor\u011fusuna g\u00f6r\u0259, liderl\u0259rin 85 faizi h\u0259r hans\u0131 bilik bo\u015fluqlar\u0131n\u0131, x\u00fcsus\u0259n d\u0259 s\u00fcni intellekt v\u0259 inki\u015faf etm\u0259kd\u0259 olan r\u0259q\u0259msal tendensiyalar\u0131 aradan qald\u0131rmaq \u00fc\u00e7\u00fcn n\u00f6vb\u0259ti 3 il \u0259rzind\u0259 i\u015f\u00e7i q\u00fcvv\u0259sinin bacar\u0131qlar\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131 t\u0259l\u0259b ed\u0259n biznesl\u0259rd\u0259 art\u0131m olaca\u011f\u0131n\u0131 proqnozla\u015fd\u0131r\u0131r.<\/p>\n<p>Mastercard hesabat\u0131na g\u00f6r\u0259, <a href=\"https:\/\/www.mastercard.com\/global\/en\/business\/overview\/sme_report\/small-and-medium-enterprises-are-big-business.html?campaign_id=7016e000002acJA&amp;channel=soc\" target=\"_blank\" rel=\"noopener\">d\u00f6rdd\u0259 \u00fc\u00e7<\/a> ki\u00e7ik v\u0259 orta biznes r\u0259q\u0259msal al\u0259tl\u0259ri g\u00fcnd\u0259lik \u0259m\u0259liyyatlar\u0131na inteqrasiya edir, lakin hamar r\u0259q\u0259msal t\u0259cr\u00fcb\u0259y\u0259 malik olmaq problem olaraq qal\u0131r. Eyni ara\u015fd\u0131rma onu da ortaya qoydu ki, bu biznes sahibl\u0259rinin d\u00f6rdd\u0259 biri t\u0259xmin\u0259n alt\u0131 f\u0259rqli platforman\u0131n g\u00fcnd\u0259lik idar\u0259\u00e7iliyi il\u0259 s\u0131x\u0131\u015f\u0131b, n\u0259inki vaxtlar\u0131n\u0131 v\u0259 enerjil\u0259rini, h\u0259m d\u0259 pullar\u0131n\u0131 t\u00fck\u0259ndirir.<\/p>\n<h2>Mikro, ki\u00e7ik v\u0259 orta biznesin r\u0259q\u0259msal savadl\u0131l\u0131q s\u0259viyy\u0259sinin oyun v\u0259ziyy\u0259ti<\/h2>\n<p>\u018fn yax\u015f\u0131 s\u0259yl\u0259rin\u0259 baxmayaraq, korporativl\u0259r kimi, KOS-lar \u00f6z biznesl\u0259rini v\u0259 m\u0259hsuldarl\u0131\u011f\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn d\u00fczg\u00fcn m\u00fcasir h\u0259ll\u0259ri se\u00e7m\u0259kd\u0259 olduqca \u00e7\u0259tin olur. Yeni Adobe ara\u015fd\u0131rmas\u0131 AB\u015e, B\u00f6y\u00fck Britaniya, Avstraliya, Hindistan v\u0259 Yaponiyada 1000-d\u0259n \u00e7ox ki\u00e7ik biznes\u0259 &quot;R\u0259q\u0259msal \u0130\u015fin G\u0259l\u0259c\u0259yi&quot; haqq\u0131nda soru\u015fdu v\u0259 bu m\u00fc\u0259ssis\u0259l\u0259rin r\u0259q\u0259msal bacar\u0131qlarda \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 geri qald\u0131\u011f\u0131n\u0131 v\u0259 onlar\u0131n texnologiyan\u0131n m\u0259nims\u0259nilm\u0259sini t\u0259cili h\u0259ll etm\u0259li olduqlar\u0131n\u0131 a\u015fkar etdi.<\/p>\n<p>Baxmayaraq ki <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/04\/26\/examining-future-digital-work-for-small-businesses\" target=\"_blank\" rel=\"noopener\">85 faiz<\/a> Ki\u00e7ik v\u0259 orta sahibkarl\u0131q subyektl\u0259rinin \u0259ks\u0259riyy\u0259ti texnologiyan\u0131n g\u00fcn\u00fcm\u00fcz\u00fcn m\u00fcasir m\u0259nz\u0259r\u0259sind\u0259 h\u0259yati \u0259h\u0259miyy\u0259t k\u0259sb etdiyini q\u0259bul edir, yar\u0131s\u0131ndan \u00e7oxu onlar\u0131n tam r\u0259q\u0259msal olmad\u0131\u011f\u0131n\u0131 deyir, bir \u00e7oxu h\u0259l\u0259 d\u0259 ka\u011f\u0131z \u0259sasl\u0131 t\u0259cr\u00fcb\u0259l\u0259r\u0259 arxalan\u0131r. Respondentl\u0259r bildirirl\u0259r ki, bu z\u0259if texnologiya t\u0259cr\u00fcb\u0259l\u0259ri m\u0259hsuldarl\u0131\u011f\u0131n g\u00fcnd\u0259 iki v\u0259 d\u00f6rd saat itkisin\u0259 s\u0259b\u0259b olub. Bu, n\u0259inki inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 baha ba\u015fa g\u0259lir, h\u0259m d\u0259 biznesin \u0259m\u0259liyyat aspektl\u0259ri z\u0259ifl\u0259diyi zaman m\u00fc\u0259ssis\u0259l\u0259rin qap\u0131lar\u0131n\u0131 a\u00e7\u0131q saxlamas\u0131n\u0131 daha da \u00e7\u0259tinl\u0259\u015fdirir.<\/p>\n<p>Be\u015fillik v\u0259 ondan sonra da sa\u011f qalmaq \u00fc\u00e7\u00fcn MSME-l\u0259r s\u00fcr\u0259tl\u0259 \u00f6z r\u0259q\u0259msal savadl\u0131l\u0131qlar\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259y\u0259 v\u0259 davaml\u0131 t\u0259kmill\u0259\u015fdirm\u0259l\u0259r v\u0259 innovativ h\u0259ll\u0259r vasit\u0259sil\u0259 \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyin\u0259 diqq\u0259t yetirm\u0259y\u0259 \u00fcst\u00fcnl\u00fck verm\u0259lidirl\u0259r.<\/p>\n<h2>R\u0259q\u0259msal savadl\u0131l\u0131q v\u0259 onun MKOS-lar\u0131n \u00fczl\u0259\u015fdiyi \u0259sas \u00e7\u0259tinlikl\u0259r izah edildi<\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/councils\/theyec\/2020\/11\/09\/how-entrepreneurs-can-spark-innovation-and-digital-literacy\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> r\u0259q\u0259msal savadl\u0131l\u0131\u011f\u0131 \u201cr\u0259q\u0259msal texnologiyan\u0131n ba\u015fa d\u00fc\u015f\u00fclm\u0259si v\u0259 d\u00fczg\u00fcn istifad\u0259si\u201d kimi m\u00fc\u0259yy\u0259n edir v\u0259 bunun art\u0131q olmas\u0131n\u0131n xo\u015f deyil, kritik bir i\u015f imperativi oldu\u011funu m\u00fcdafi\u0259 edir. Bununla bel\u0259, o, s\u00f6z prosessorunu nec\u0259 i\u015fl\u0259m\u0259yi bilm\u0259y\u0259 ehtiyac\u0131 olan biznes sahibl\u0259ri v\u0259 i\u015f\u00e7il\u0259rd\u0259n s\u00fcni intellekt (AI) v\u0259 bulud hesablamalar\u0131n\u0131 \u0259hat\u0259 ed\u0259n qabaqc\u0131l i\u015f ax\u0131nlar\u0131ndan istifad\u0259 etm\u0259y\u0259 ke\u00e7\u0259r\u0259k k\u0259skin \u015f\u0259kild\u0259 inki\u015faf etmi\u015fdir.<\/p>\n<p>Biznes sahibl\u0259rin\u0259 yeni innovativ vasit\u0259l\u0259rin qiym\u0259tl\u0259ndirilm\u0259si tap\u015f\u0131r\u0131l\u0131b ki, bu da b\u00f6y\u00fck korporasiyalar \u00fc\u00e7\u00fcn bel\u0259 \u00e7\u0259tinl\u0259\u015fir v\u0259 r\u0259q\u0259msal m\u0259suliyy\u0259tin artmas\u0131na s\u0259b\u0259b olur. a g\u00f6r\u0259 <a href=\"https:\/\/technologymagazine.com\/articles\/mckinsey-every-business-leader-must-become-a-tech-leader\" target=\"_blank\" rel=\"noopener\">McKinsey v\u0259 Co.<\/a> Qlobal R\u0259q\u0259msal R\u0259hb\u0259r Rodney Zemmel, &quot;H\u0259r bir biznes lideri texnologiya lideri olmal\u0131d\u0131r.&quot; Bu, x\u00fcsusil\u0259 ki\u00e7ik komandalar\u0131 olan v\u0259 \u00e7eviklik, s\u00fcr\u0259tli texnologiyan\u0131n m\u0259nims\u0259nilm\u0259si v\u0259 ya\u015fad\u0131\u011f\u0131m\u0131z \u00e7\u0259tin d\u00f6vr\u00fcn t\u0259l\u0259bl\u0259rin\u0259 cavab verm\u0259k \u00fc\u00e7\u00fcn d\u00f6nm\u0259 qabiliyy\u0259ti t\u0259l\u0259b ed\u0259n MSME-l\u0259r \u00fc\u00e7\u00fcn do\u011frudur.<\/p>\n<p>MSME biznes liderl\u0259ri maliyy\u0259 qeyri-sabitliyi, y\u00fcks\u0259k maddi x\u0259rcl\u0259r, t\u0259chizat z\u0259ncirinin pozulmas\u0131, i\u015f\u00e7i q\u00fcvv\u0259si \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 v\u0259 bacar\u0131q bo\u015fluqlar\u0131 kimi artan \u00e7\u0259tinlikl\u0259rl\u0259 \u00fczl\u0259\u015fm\u0259lidirl\u0259r, lakin texnoloji uy\u011funla\u015fma biznesin canl\u0131l\u0131\u011f\u0131n\u0131 risk\u0259 atan \u0259n h\u0259yati \u0259h\u0259miyy\u0259t k\u0259sb etm\u0259kd\u0259 davam edir.<\/p>\n<p>Yax\u015f\u0131 x\u0259b\u0259r \u2013 t\u0259dqiqat g\u00f6st\u0259rdi ki, r\u0259q\u0259msal savadl\u0131l\u0131\u011fa \u00fcst\u00fcnl\u00fck ver\u0259n biznes sahibl\u0259ri r\u0259q\u0259msal biznes transformasiyas\u0131na k\u00f6kl\u00fc v\u0259 m\u00fcsb\u0259t t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259r. Ara\u015fd\u0131rma s\u0259n\u0259din\u0259 g\u00f6r\u0259, <em>R\u0259q\u0259msal savadl\u0131l\u0131q v\u0259 biznes transformasiyas\u0131: ki\u00e7ik biznes m\u00fc\u0259ssis\u0259l\u0259rind\u0259 sosial-koqnitiv \u00f6yr\u0259nm\u0259 perspektivl\u0259ri:<\/em> \u201cR\u0259q\u0259msal savadl\u0131l\u0131q mikro, ki\u00e7ik v\u0259 orta m\u00fc\u0259ssis\u0259l\u0259r \u00fc\u00e7\u00fcn innovasiya v\u0259 eko-s\u0259m\u0259r\u0259lilik vasit\u0259sil\u0259 b\u00f6y\u00fcm\u0259ni inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn ilk add\u0131md\u0131r.\u201d<\/p>\n<h2>R\u0259q\u0259msal u\u011furu m\u00fc\u0259yy\u0259n ed\u0259n ilk \u00fc\u00e7 \u0259sas sah\u0259<\/h2>\n<p>R\u0259q\u0259msal savadl\u0131l\u0131q m\u00fcasir MSME \u00fc\u00e7\u00fcn vacib ola bil\u0259r, lakin AI, innovasiya, m\u00fcasir t\u0259l\u0259bl\u0259r v\u0259 biznes t\u0259l\u0259bl\u0259ri il\u0259 idar\u0259 olunan biznes m\u0259nz\u0259r\u0259sind\u0259 d\u0259yi\u015fiklikl\u0259r gedir. Bu, biznes sahibl\u0259rini biznes m\u0259qs\u0259dl\u0259rin\u0259, texnologiyalar\u0131na v\u0259 uzunm\u00fcdd\u0259tli inki\u015faf strategiyas\u0131na yenid\u0259n baxma\u011fa vadar etdi.<\/p>\n<p>Biznesin uzun\u00f6m\u00fcrl\u00fcl\u00fcy\u00fcn\u00fc t\u0259min etm\u0259k \u00fc\u00e7\u00fcn f\u0259ras\u0259tli biznes sahibl\u0259ri texnoloji uy\u011funla\u015fma v\u0259 r\u0259q\u0259msal transformasiyaya \u00fcst\u00fcnl\u00fck verm\u0259lidirl\u0259r, eyni zamanda bu \u00fc\u00e7 \u0259sas sah\u0259ni davaml\u0131 \u015f\u0259kild\u0259 idar\u0259 etm\u0259lidirl\u0259r:<\/p>\n<h3>1 \u2013 M\u018fHSULLUQ: a\u011f\u0131ll\u0131 r\u0259q\u0259msal al\u0259tl\u0259r vasit\u0259sil\u0259 m\u0259hsuldarl\u0131\u011f\u0131 art\u0131rmaq<\/h3>\n<p>MKOS-lar g\u00fccl\u00fc anlay\u0131\u015fa malik olmal\u0131 v\u0259 m\u0259hsuldarl\u0131q bo\u015fluqlar\u0131n\u0131 aradan qald\u0131rmaq \u00fc\u00e7\u00fcn r\u0259q\u0259msal al\u0259tl\u0259ri m\u0259nims\u0259m\u0259lidir, n\u0259tic\u0259d\u0259 optimalla\u015fd\u0131r\u0131lm\u0131\u015f \u0259m\u0259liyyat yana\u015fmalar\u0131 v\u0259 t\u0259kmill\u0259\u015fdirilmi\u015f i\u015f\u00e7i q\u00fcvv\u0259si texnologiyas\u0131 sinerjisi \u0259ld\u0259 edilm\u0259lidir.<\/p>\n<h3>2 \u2013 R\u0259q\u0259msalla\u015fd\u0131rma: r\u0259q\u0259msalla\u015fma il\u0259 transformasiyaya t\u0259kan verir<\/h3>\n<p>R\u0259q\u0259msal transformasiya, m\u00fcbariz\u0259 aparan m\u00fc\u0259ssis\u0259l\u0259rin ehtiyac duydu\u011fu oksigen maskas\u0131 rolunu oynay\u0131r, onlara qabaqc\u0131l texnologiya vasit\u0259sil\u0259 daha a\u011f\u0131ll\u0131 i\u015fl\u0259m\u0259y\u0259 imkan verir v\u0259 g\u0259l\u0259c\u0259y\u0259 davaml\u0131 bir t\u0259\u015fkilata z\u0259man\u0259t verir.<\/p>\n<h3>3 \u2013 B\u00d6Y\u00dcM\u018f: innovasiya il\u0259 davaml\u0131 inki\u015faf\u0131n kilidini a\u00e7maq<\/h3>\n<p>Sahibl\u0259r \u00f6z biznes \u0259saslar\u0131n\u0131 qiym\u0259tl\u0259ndirm\u0259li v\u0259 davaml\u0131 inki\u015faf\u0131 aktivl\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn innovasiya kimi inki\u015faf r\u0131\u00e7aqlar\u0131ndan istifad\u0259 etm\u0259lidirl\u0259r ki, bu da onlara daha da geni\u015fl\u0259nm\u0259k imkan\u0131 ver\u0259c\u0259k.<\/p>\n<h2>Bo\u015flu\u011fu aradan qald\u0131rmaq: MOS-l\u0259r \u00fc\u00e7\u00fcn praktik h\u0259ll\u0259r<\/h2>\n<p>Bu probleml\u0259rin \u00f6hd\u0259sind\u0259n g\u0259lm\u0259k \u00fc\u00e7\u00fcn INCIT, MSME-l\u0259rin m\u0259hsuldarl\u0131\u011f\u0131 art\u0131rmaq, r\u0259q\u0259msalla\u015fman\u0131 s\u00fcr\u0259tl\u0259ndirm\u0259k v\u0259 b\u00f6y\u00fcm\u0259yi s\u00fcr\u0259tl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yi \u201ch\u0259rt\u0259r\u0259fli\u201d \u00f6z\u00fcn\u00fcqiym\u0259tl\u0259ndirm\u0259d\u0259n ibar\u0259t inqilabi \u018fm\u0259liyyatlar \u00fczr\u0259 M\u00fck\u0259mm\u0259lliy\u0259 Haz\u0131rl\u0131q \u0130ndeksini (OPERI) t\u0259rtib etmi\u015fdir.<\/p>\n<p>OPERI t\u0259kmill\u0259\u015fdirm\u0259 sah\u0259l\u0259rini tan\u0131ma\u011fa k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn \u00fc\u00e7 \u0259sas x\u00fcsusiyy\u0259t t\u0259qdim edir: istiqam\u0259tl\u0259ndirilmi\u015f \u00f6z\u00fcn\u00fcqiym\u0259tl\u0259ndirm\u0259, s\u0259naye h\u0259mya\u015f\u0131dlar\u0131 il\u0259 m\u00fcqayis\u0259 \u00fc\u00e7\u00fcn ulduz emblem sistemi v\u0259 diqq\u0259t t\u0259l\u0259b ed\u0259n sah\u0259l\u0259rin diqq\u0259t m\u0259rk\u0259zind\u0259 saxlan\u0131lmas\u0131 \u00fc\u00e7\u00fcn d\u0259rin t\u0259hlili il\u0259 \u0259trafl\u0131 hesabat. OPERI t\u0259r\u0259find\u0259n idar\u0259 olunan \u00f6z\u00fcn\u00fcqiym\u0259tl\u0259ndirm\u0259 vasit\u0259sil\u0259 istehsal ed\u0259n MSME sahibl\u0259ri biznesin b\u00f6y\u00fcm\u0259sin\u0259 t\u0259kan verm\u0259k \u00fc\u00e7\u00fcn ani fikirl\u0259r v\u0259 t\u0259sirli r\u0259y \u0259ld\u0259 ed\u0259c\u0259kl\u0259r.<\/p>\n<p>\u0130ndi mikro, ki\u00e7ik v\u0259 orta istehsal\u00e7\u0131lar strateji innovasiyalar\u0131n m\u0259nims\u0259nilm\u0259si, r\u0259qab\u0259t qabiliyy\u0259tli m\u00f6vqel\u0259\u015fdirm\u0259nin g\u00fccl\u0259ndirilm\u0259si v\u0259 \u00f6l\u00e7\u00fcl\u0259 bil\u0259n b\u00f6y\u00fcm\u0259y\u0259 t\u0259kan verm\u0259k kimi \u0259sas biznes m\u0259qs\u0259dl\u0259rini d\u0259st\u0259kl\u0259y\u0259rk\u0259n, \u00f6z t\u0259\u015fkilatlar\u0131n\u0131 s\u0131f\u0131rdan \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyini \u00e7empiona \u00e7evir\u0259 v\u0259 m\u0259hsuldarl\u0131q f\u0259rqini aradan qald\u0131ra bil\u0259rl\u0259r.<\/p>\n<h2>Mikro, ki\u00e7ik v\u0259 orta m\u00fc\u0259ssis\u0259l\u0259r \u00fc\u00e7\u00fcn r\u0259q\u0259msal\u0131n g\u0259l\u0259c\u0259yi<\/h2>\n<p>Geosiyasi d\u0259yi\u015fiklikl\u0259r, q\u0131t maliyy\u0259 d\u0259st\u0259yi v\u0259 s. daxil olmaqla, h\u0259r t\u0259r\u0259fd\u0259n qar\u015f\u0131ya \u00e7\u0131xan \u00e7\u0259tinlikl\u0259rl\u0259 birlikd\u0259 bu ke\u015fm\u0259ke\u015fli vaxtda ki\u00e7ik v\u0259 orta sahibkarl\u0131q subyektl\u0259rinin ayaqda qalmas\u0131 \u00e7ox s\u0259y t\u0259l\u0259b edir. Lakin r\u0259q\u0259msal savadl\u0131l\u0131q prioritetl\u0259\u015fdirildikd\u0259 v\u0259 n\u0259tic\u0259d\u0259 \u0259ld\u0259 olunduqda, biznes sahibl\u0259rin\u0259 bu \u00e7\u0259tinlikl\u0259rin \u00f6hd\u0259sind\u0259n g\u0259lm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r, onlara diqq\u0259tl\u0259rini \u00f6z biznesl\u0259rinin u\u011furlu v\u0259 u\u011furlu olmas\u0131na y\u00f6n\u0259ltm\u0259y\u0259 imkan verir. m\u0259hsuldarl\u0131q v\u0259 geni\u015fl\u0259nmi\u015f art\u0131m.<\/p>\n<p>OPERI nec\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r? OPERI davaml\u0131 r\u0259q\u0259msal savadl\u0131l\u0131\u011f\u0131 t\u0259\u015fviq etm\u0259kl\u0259 v\u0259 u\u011furlu r\u0259q\u0259msalla\u015fmaya aparan ayd\u0131n yola apararaq, MSME sahibl\u0259rin\u0259 g\u00fccl\u00fc biznes t\u0259m\u0259linin olmas\u0131n\u0131 t\u0259min etm\u0259kd\u0259 d\u0259st\u0259k verir. OPERI il\u0259 MSME sahibl\u0259ri davaml\u0131, uzunm\u00fcdd\u0259tli u\u011furun kilidini a\u00e7maq \u00fc\u00e7\u00fcn g\u00fcn\u00fcm\u00fcz\u00fcn \u00fcst\u00fcnl\u00fck t\u0259\u015fkil ed\u0259n r\u0259q\u0259msal probleml\u0259rinin \u00f6hd\u0259sind\u0259n g\u0259lm\u0259k \u00fc\u00e7\u00fcn t\u0259chiz edilmi\u015fdir. R\u0259q\u0259msal m\u00fck\u0259mm\u0259lliy\u0259 do\u011fru ir\u0259lil\u0259m\u0259k \u00fc\u00e7\u00fcn biz\u0259 qo\u015fulun. Bu g\u00fcn biznesinizin b\u00fct\u00fcn potensial\u0131n\u0131 a\u00e7ma\u011fa haz\u0131rs\u0131n\u0131zsa, <a href=\"https:\/\/incit.org\/en\/contact-us\/\">biziml\u0259 \u0259laq\u0259 saxlay\u0131n<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the fast-moving digitalisation era of today, digital literacy is increasingly critical for entrepreneurs as they continue to experience a business landscape that favours large corporates, often leaving small businesses at a significant disadvantage. Micro, small, and medium enterprises (MSMEs) play a vital role in the global manufacturing economy, contributing to the job market and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[192,53,183,193],"class_list":["post-32719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-digital-literacy","tag-digitalisation","tag-operi","tag-productivity"],"acf":{"topic":"digitalisation"},"_links":{"self":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/32719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/comments?post=32719"}],"version-history":[{"count":1,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/32719\/revisions"}],"predecessor-version":[{"id":35122,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/32719\/revisions\/35122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media\/35121"}],"wp:attachment":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media?parent=32719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/categories?post=32719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/tags?post=32719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}