{"id":32737,"date":"2025-02-26T13:05:23","date_gmt":"2025-02-26T05:05:23","guid":{"rendered":"https:\/\/incit.org\/?p=32737"},"modified":"2025-04-14T20:20:55","modified_gmt":"2025-04-14T12:20:55","slug":"the-first-5-years-of-business-survival-why-operational-excellence-is-crucial","status":"publish","type":"post","link":"https:\/\/incit.org\/az\/thought-leadership\/the-first-5-years-of-business-survival-why-operational-excellence-is-crucial\/","title":{"rendered":"Biznesin sa\u011f qalmas\u0131n\u0131n ilk 5 ili: \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyi niy\u0259 vacibdir?"},"content":{"rendered":"<p>\u00d6z biznesinizi idar\u0259 etm\u0259yin ilk be\u015f ili parkda g\u0259zm\u0259k deyil. \u018fslind\u0259, AB\u015e-da istehsal m\u00fc\u0259ssis\u0259l\u0259rinin yaln\u0131z 57 faizi ilk 5 ild\u0259 sa\u011f qal\u0131r. AB\u015e \u018fm\u0259k Statistikas\u0131 B\u00fcrosunun m\u0259lumat\u0131na g\u00f6r\u0259, biznesin a\u00e7\u0131q oldu\u011fu ill\u0259r ir\u0259lil\u0259dikc\u0259 bu r\u0259q\u0259m t\u0259xmin\u0259n 36 faiz\u0259 q\u0259d\u0259r azal\u0131r. Bundan \u0259lav\u0259, yetkin mikro, ki\u00e7ik v\u0259 orta m\u00fc\u0259ssis\u0259l\u0259rin (MSME) 44 faizi ya daral\u0131r, ya da dur\u011funluq ya\u015fay\u0131r, bu da biznes sahibl\u0259rinin qar\u015f\u0131durdu\u011fu reall\u0131qlar\u0131n ayd\u0131n m\u0259nz\u0259r\u0259sini yarad\u0131r.<\/p>\n<p>Bir i\u015f sahibi olaraq, geosiyasi g\u0259rginlikl\u0259r v\u0259 t\u0259dar\u00fck z\u0259ncirinin pozulmas\u0131 kimi xarici q\u00fcvv\u0259l\u0259r t\u0259r\u0259find\u0259n \u015fidd\u0259tl\u0259n\u0259n v\u0259 sizin n\u0259zar\u0259tinizd\u0259n k\u0259narda olan davaml\u0131 d\u0259yi\u015f\u0259n bazarda h\u0259r\u0259k\u0259t etm\u0259lisiniz. Mikro, ki\u00e7ik v\u0259 orta sahibkarl\u0131q (MSME) d\u0259 artan biznes x\u0259rcl\u0259ri, i\u015f\u00e7i q\u00fcvv\u0259si \u00e7at\u0131\u015fmazl\u0131\u011f\u0131, \u0259mt\u0259\u0259 qiym\u0259tl\u0259ri, valyuta m\u0259z\u0259nn\u0259l\u0259ri v\u0259 r\u0259q\u0259msal savads\u0131zl\u0131q (r\u0259q\u0259msal bilik \u00e7at\u0131\u015fmazl\u0131\u011f\u0131) fonunda r\u0259qab\u0259t\u0259davaml\u0131 qalmaq \u00fc\u00e7\u00fcn m\u00fcbariz\u0259 aparmal\u0131d\u0131r.<\/p>\n<h2>Biznes sahibi 2025-ci ild\u0259 u\u011fur qazanmaq \u00fc\u00e7\u00fcn nec\u0259 m\u00f6vqe tuta bil\u0259r?<\/h2>\n<p>Bu probleml\u0259r sizin \u00e7iyinl\u0259rinizd\u0259 a\u011f\u0131rla\u015fark\u0259n, 2025-ci ild\u0259 ir\u0259lil\u0259m\u0259k \u00fc\u00e7\u00fcn bir i\u015f sahibi n\u0259 etm\u0259lidir? <a href=\"https:\/\/www.forbes.com\/sites\/billconerly\/2024\/07\/19\/business-cost-inflation-labor-expenses-will-drive-2024-2025-budgets\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> onun m\u0259hsuldarl\u0131q s\u0259viyy\u0259nizi diqq\u0259tl\u0259 yoxlama\u011fa g\u0259ldiyini g\u00f6st\u0259rir - onu harada optimalla\u015fd\u0131ra bil\u0259rsiniz, s\u00fcni intellektl\u0259 i\u015fl\u0259y\u0259n al\u0259tl\u0259r kimi innovasiyalar k\u00f6m\u0259k ed\u0259 bil\u0259r v\u0259 \u0259m\u0259liyyatlar\u0131 nec\u0259 t\u0259kmill\u0259\u015fdir\u0259 bil\u0259rsiniz? Bundan \u0259lav\u0259, MSME sahibl\u0259ri u\u011fursuz \u015feyl\u0259rd\u0259n \u00f6yr\u0259nm\u0259li, u\u011fursuzluqlar\u0131 yenid\u0259n n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259li v\u0259 t\u0259cr\u00fcb\u0259l\u0259ri \u00f6yr\u0259nm\u0259lidirl\u0259r.<\/p>\n<p>Amerikal\u0131 sahibkar Thomas A. Edison bir d\u0259f\u0259 dedi: &quot;M\u0259n u\u011fursuz olmam\u0131\u015fam. M\u0259n indic\u0259 i\u015fl\u0259m\u0259y\u0259c\u0259k 10.000 yol tapd\u0131m.&quot; N\u0259yis\u0259 10.000 d\u0259f\u0259 s\u0131namaq m\u00fcbali\u011f\u0259 kimi s\u0259sl\u0259ns\u0259 d\u0259, n\u0259tic\u0259 ayd\u0131nd\u0131r \u2013 u\u011fur asanl\u0131qla \u0259ld\u0259 olunmur, lakin \u0259g\u0259r siz ki\u00e7ik biznes sahibisinizs\u0259, bunu art\u0131q bilirsiniz v\u0259 oxuyark\u0259n ba\u015f\u0131n\u0131z\u0131 t\u0259rp\u0259tdirirsiniz. Bu c\u0259sar\u0259t, q\u0259tiyy\u0259t, \u0259zmkarl\u0131q, uzaqg\u00f6r\u0259nlik v\u0259 b\u0259lk\u0259 d\u0259 \u0259n kritik, \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyi t\u0259l\u0259b edir.<\/p>\n<p>N\u0259 \u00fc\u00e7\u00fcn \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyi laz\u0131md\u0131r? Onsuz y\u00fcks\u0259k m\u0259hsuldarl\u0131q m\u00fcmk\u00fcn deyil, prosesl\u0259r sad\u0259l\u0259\u015fdirilmir v\u0259 \u0259linizd\u0259 m\u0259yus, i\u015fd\u0259n k\u0259nar i\u015f\u00e7i q\u00fcvv\u0259niz var.<\/p>\n<h2>Sad\u0259l\u0259\u015fdirilmi\u015f \u0259m\u0259liyyatlar\u0131n m\u00fc\u0259yy\u0259n edilm\u0259si: \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyi n\u0259dir?<\/h2>\n<p>\u0130stehsal\u0131n \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyi y\u00fcks\u0259k r\u0259q\u0259msal savadl\u0131l\u0131qla d\u0259st\u0259kl\u0259n\u0259n davaml\u0131 s\u0259m\u0259r\u0259lilik, keyfiyy\u0259t v\u0259 innovasiya axtar\u0131\u015f\u0131d\u0131r. Bu, \u0259sas r\u0259q\u0259msal iz v\u0259 inki\u015faf m\u0259d\u0259niyy\u0259ti il\u0259 biznesl\u0259r\u0259 g\u0259l\u0259c\u0259y\u0259 haz\u0131r olma\u011fa imkan verir. O, biznes sahibl\u0259rin\u0259 biznes u\u011furuna aparan yol t\u0259klif edir ki, bu da biznesin qap\u0131lar\u0131n\u0131 be\u015f, on v\u0259 ya iyirmi il \u0259rzind\u0259 a\u00e7\u0131q saxlamas\u0131n\u0131 t\u0259min ed\u0259c\u0259k \u0259sas sah\u0259l\u0259ri t\u0259kmill\u0259\u015fdirir.<\/p>\n<p>Buna nail olmaq \u00fc\u00e7\u00fcn biznes sahibl\u0259ri \u0259m\u0259liyyat s\u0259m\u0259r\u0259liliyini m\u00fcdafi\u0259 etm\u0259lidirl\u0259r. \u0130stehsalat zavodu kontekstind\u0259 bu, hamar istehsal x\u0259tl\u0259rini t\u0259\u015fviq etm\u0259k, avadanl\u0131\u011f\u0131n g\u00fccl\u0259ndirilmi\u015f texniki xidm\u0259ti v\u0259 inventar\u0131n s\u0259m\u0259r\u0259li idar\u0259 edilm\u0259sini t\u0259\u015fviq etm\u0259k dem\u0259kdir ki, bu da onlara laz\u0131m olduqda \u00e7evik v\u0259 d\u00f6nd\u0259rm\u0259y\u0259 imkan verir. Bu, m\u00fcasir r\u0259q\u0259msal kommersiya m\u0259nz\u0259r\u0259sinin t\u0259l\u0259bl\u0259rin\u0259 cavab verm\u0259k \u00fc\u00e7\u00fcn davaml\u0131 olaraq inki\u015faf ed\u0259n ki\u00e7ik biznesl\u0259r \u00fc\u00e7\u00fcn x\u00fcsusil\u0259 vacibdir.<\/p>\n<p>\u018fm\u0259liyyat m\u00fck\u0259mm\u0259lliyi davaml\u0131 t\u0259kmill\u0259\u015fdirm\u0259y\u0259 \u0259saslanan \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259ri t\u0259\u015fviq edir, m\u00fcasir h\u0259ll\u0259r v\u0259 \u00e7evik strategiyalarla biznes sahibl\u0259rin\u0259, x\u00fcsus\u0259n d\u0259 ki\u00e7ik m\u00fc\u0259ssis\u0259l\u0259r\u0259 r\u0259q\u0259msal kommersiya m\u0259nz\u0259r\u0259sind\u0259ki d\u0259yi\u015fiklikl\u0259r\u0259 tez uy\u011funla\u015fma\u011fa v\u0259 ard\u0131c\u0131l olaraq y\u00fcks\u0259k keyfiyy\u0259tli n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259y\u0259 imkan verir.<\/p>\n<h2>M\u00fc\u0259ssis\u0259l\u0259rin ilk 5 il \u0259rzind\u0259 ba\u011flanmas\u0131n\u0131n 5 \u0259sas s\u0259b\u0259bi<\/h2>\n<p>McKinsey and Co bildirir ki, bir \u00e7ox istehsal\u00e7\u0131lar m\u00f6vcud \u00e7\u0259tinlikl\u0259rl\u0259 m\u00fcbariz\u0259 aparsa da, \u201c<a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/todays-good-to-great-next-generation-operational-excellence\" target=\"_blank\" rel=\"noopener\">y\u00fcks\u0259k ifa\u00e7\u0131lar<\/a> onlar\u0131n biznesinin nec\u0259 d\u0259y\u0259r yaratd\u0131\u011f\u0131n\u0131 m\u00fct\u0259madi olaraq n\u0259z\u0259rd\u0259n ke\u00e7irin v\u0259 yenid\u0259n t\u0259s\u0259vv\u00fcr edin\u201d bu sektorda \u0259m\u0259liyyat m\u00fck\u0259mm\u0259lliyinin \u0259sas \u0259h\u0259miyy\u0259tini vur\u011fulay\u0131r.<\/p>\n<p>M\u0259lumatlar\u0131m\u0131za \u0259sas\u0259n, biznesin ba\u011flanmas\u0131 faci\u0259li olur v\u0259 \u00e7ox vaxt qar\u015f\u0131s\u0131n\u0131 almaq olar, lakin onlar h\u0259y\u0259can verici tezlikl\u0259 ba\u015f verir. A\u015fa\u011f\u0131da m\u00fc\u0259ssis\u0259l\u0259rin ba\u011flanmas\u0131n\u0131n \u0259sas s\u0259b\u0259bl\u0259rini vur\u011fulay\u0131r\u0131q.<\/p>\n<h3>S\u0259b\u0259b 1 \u2013 \u018fm\u0259liyyat s\u0259m\u0259r\u0259sizliyi<\/h3>\n<p>\u018fm\u0259liyyat m\u00fck\u0259mm\u0259lliyi s\u0259m\u0259r\u0259siz prosesl\u0259ri s\u0259m\u0259r\u0259li etm\u0259k g\u00fcc\u00fcn\u0259 malikdir. O, h\u0259m\u00e7inin m\u0259hsuldarl\u0131\u011fa mane ola bil\u0259c\u0259k v\u0259 x\u0259rcl\u0259ri art\u0131ra bil\u0259n ixtisasl\u0131 i\u015f\u00e7i q\u00fcvv\u0259sinin \u00e7at\u0131\u015fmazl\u0131\u011f\u0131n\u0131 h\u0259ll ed\u0259 bil\u0259r.<\/p>\n<h3>S\u0259b\u0259b 2 \u2013 R\u0259q\u0259msal savadl\u0131l\u0131\u011f\u0131n olmamas\u0131<\/h3>\n<p><a href=\"https:\/\/www.cio.com\/article\/3815947\/when-digital-literacy-fails-it-gets-the-blame.html\" target=\"_blank\" rel=\"noopener\">R\u0259q\u0259msal savads\u0131zl\u0131q<\/a> MSME-l\u0259rd\u0259 geni\u015f yay\u0131lm\u0131\u015fd\u0131r, lakin biznesinizi nec\u0259 t\u0259kmill\u0259\u015fdir\u0259c\u0259yiniz bar\u0259d\u0259 bilik \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 m\u0259hsuldarl\u0131\u011fa, vaxta v\u0259 n\u0259hay\u0259t, bu sah\u0259y\u0259 \u00fcst\u00fcnl\u00fck verilm\u0259zs\u0259, m\u00fc\u015ft\u0259ril\u0259r\u0259, m\u0259nf\u0259\u0259t\u0259 v\u0259 biznesiniz\u0259 baha ba\u015fa g\u0259l\u0259 bil\u0259r.<\/p>\n<h3>S\u0259b\u0259b 3 \u2013 Effektiv olmayan biznes planlamas\u0131<\/h3>\n<p>Biznes sahibl\u0259ri ayd\u0131n bir biznes strategiyas\u0131 il\u0259 ba\u015flaya bil\u0259r, lakin \u00e7ox vaxt strategiya z\u0259if maliyy\u0259 proqnozu, z\u0259if marketinq planlar\u0131 v\u0259 dig\u0259r m\u0259s\u0259l\u0259l\u0259r\u0259 \u0259saslanm\u0131r v\u0259 ya n\u0259z\u0259r\u0259 al\u0131nm\u0131r.<\/p>\n<h3>S\u0259b\u0259b 4 \u2013 Pul v\u0259saitl\u0259rinin h\u0259r\u0259k\u0259ti il\u0259 ba\u011fl\u0131 probleml\u0259r<\/h3>\n<p>Pul v\u0259saitl\u0259rinin h\u0259r\u0259k\u0259tinin z\u0259if idar\u0259 olunmas\u0131 MKOS-lar \u00fc\u00e7\u00fcn biznesin ba\u011flanmas\u0131n\u0131n \u0259sas s\u0259b\u0259bidir v\u0259 kifay\u0259t q\u0259d\u0259r kapital\u0131n olmamas\u0131, m\u00fc\u015ft\u0259ri \u00f6d\u0259ni\u015fl\u0259rinin t\u0259xir\u0259 sal\u0131nmas\u0131 v\u0259 ya kreditd\u0259n h\u0259dd\u0259n art\u0131q as\u0131l\u0131l\u0131q kimi \u00f6z\u00fcn\u00fc g\u00f6st\u0259r\u0259 bil\u0259r.<\/p>\n<h3>S\u0259b\u0259b 5 \u2013 Xarici amill\u0259r<\/h3>\n<p>T\u0259chizat z\u0259ncirinin pozulmas\u0131, geosiyasi d\u0259yi\u015fiklikl\u0259r, iqtisadi t\u0259n\u0259zz\u00fcll\u0259r v\u0259 t\u0259nziml\u0259m\u0259 d\u0259yi\u015fiklikl\u0259ri, x\u00fcsus\u0259n d\u0259 ki\u00e7ik i\u015f\u00e7i q\u00fcvv\u0259si il\u0259 ki\u00e7ik v\u0259 orta sahibkarl\u0131q subyektl\u0259ri \u00fc\u00e7\u00fcn h\u0259r\u0259k\u0259t etm\u0259k v\u0259 h\u0259ll etm\u0259k \u00fc\u00e7\u00fcn \u00e7\u0259tin ola bil\u0259r.<\/p>\n<h2>Biznesinizi 5 il v\u0259 daha \u00e7ox m\u00fcdd\u0259td\u0259 nec\u0259 saxlamaq olar<\/h2>\n<p>Ki\u00e7ik v\u0259 orta biznes sahibl\u0259rin\u0259 qar\u015f\u0131 bir \u00e7ox \u00e7\u0259tinlikl\u0259r\u0259 baxmayaraq, konkret t\u0259dbirl\u0259r g\u00f6r\u00fcld\u00fckd\u0259 biznesin uzun\u00f6m\u00fcrl\u00fcl\u00fcy\u00fc m\u00fcmk\u00fcnd\u00fcr v\u0259 h\u0259tta m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>INCIT-in inqilabi \u018fm\u0259liyyatlar \u00fczr\u0259 M\u00fck\u0259mm\u0259lliy\u0259 Haz\u0131rl\u0131q \u0130ndeksi (OPERI) ki\u00e7ik v\u0259 orta \u00f6l\u00e7\u00fcl\u00fc istehsal\u00e7\u0131lar\u0131n \u0259m\u0259liyyat u\u011furlar\u0131 \u00fc\u00e7\u00fcn katalizator rolunu oynaya bil\u0259r. \u201cH\u0259rt\u0259r\u0259fli\u201d \u00f6z\u00fcn\u00fcqiym\u0259tl\u0259ndirm\u0259d\u0259n ibar\u0259t olan mikro, ki\u00e7ik v\u0259 orta istehsal m\u00fc\u0259ssis\u0259l\u0259ri m\u0259hsuldarl\u0131\u011f\u0131 art\u0131rmaq, r\u0259q\u0259msalla\u015fman\u0131 s\u00fcr\u0259tl\u0259ndirm\u0259k v\u0259 b\u00f6y\u00fcm\u0259ni s\u00fcr\u0259tl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn OPERI-d\u0259n istifad\u0259 ed\u0259 bil\u0259rl\u0259r. OPERI-nin \u0259sas x\u00fcsusiyy\u0259tl\u0259ri s\u0259naye h\u0259mya\u015f\u0131dlar\u0131 il\u0259 m\u00fcqayis\u0259 etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunan ulduz emblem sistemi v\u0259 t\u0259kmill\u0259\u015fdirm\u0259 sah\u0259l\u0259rini vur\u011fulamaq \u00fc\u00e7\u00fcn d\u0259rin t\u0259hlill\u0259 hesabat verm\u0259k vasit\u0259sil\u0259 t\u0259kmill\u0259\u015fdirm\u0259 sah\u0259l\u0259ri \u00fcz\u0259rind\u0259 g\u00f6rm\u0259 qabiliyy\u0259tini a\u00e7\u0131r.<\/p>\n<p>MKOS sahibl\u0259ri biznes u\u011furlar\u0131na t\u0259sir ed\u0259n xarici amill\u0259rd\u0259n qa\u00e7a bilm\u0259y\u0259c\u0259kl\u0259r, lakin onlar \u00f6z \u0259m\u0259liyyatlar\u0131n\u0131 s\u0131f\u0131rdan t\u0259kmill\u0259\u015fdir\u0259 bil\u0259rl\u0259r. OPERI qiym\u0259tl\u0259ndirm\u0259nizd\u0259n \u0259ld\u0259 edil\u0259n m\u0259lumatlarla, istehsal ed\u0259n MSME sahibl\u0259ri, biznesin b\u00f6y\u00fcm\u0259sin\u0259 v\u0259 h\u0259tta m\u0259nf\u0259\u0259tin artmas\u0131na g\u0259tirib \u00e7\u0131xaran r\u0259q\u0259msal transformasiya d\u0259yi\u015fikliyin\u0259 t\u0259kan ver\u0259c\u0259k ani t\u0259sirli anlay\u0131\u015flar \u0259ld\u0259 ed\u0259c\u0259kl\u0259r.<\/p>\n<p>\u018fm\u0259liyyat m\u00fck\u0259mm\u0259lliyin\u0259 nail olmaq \u00fc\u00e7\u00fcn biznesinizi \u0259n son yana\u015fma il\u0259 g\u00fccl\u0259ndirm\u0259y\u0259 haz\u0131rs\u0131n\u0131zsa, <a href=\"https:\/\/incit.org\/en_au\/contact-us\/\">biziml\u0259 \u0259laq\u0259 saxlay\u0131n<\/a> v\u0259 haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 edin <a href=\"https:\/\/incit.org\/en_au\/newsroom\/introducing-operi-the-catalyst-for-the-operational-success-of-small-to-medium-manufacturers\/\">OPERI<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The first five years of running your own business is no walk in the park. In fact, only 57 per cent of U.S. manufacturing businesses survive the first 5 years. According to the U.S. Bureau of Labor Statistics, this number dwindles to roughly 36 per cent as the years a business is open progresses. Additionally, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[197,198,182,199,183],"class_list":["post-32737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-business-planning","tag-operational-efficiency","tag-operational-excellence","tag-operational-inefficiencies","tag-operi"],"acf":{"topic":"sustainability"},"_links":{"self":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/32737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/comments?post=32737"}],"version-history":[{"count":1,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/32737\/revisions"}],"predecessor-version":[{"id":35124,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/posts\/32737\/revisions\/35124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media\/35123"}],"wp:attachment":[{"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/media?parent=32737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/categories?post=32737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/az\/wp-json\/wp\/v2\/tags?post=32737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}