{"id":29438,"date":"2024-10-21T11:41:00","date_gmt":"2024-10-21T03:41:00","guid":{"rendered":"https:\/\/incit.org\/?p=29438"},"modified":"2025-06-19T23:46:48","modified_gmt":"2025-06-19T15:46:48","slug":"from-emissions-offender-to-defender-how-manufacturing-ceos-can-drive-positive-sustainable-change","status":"publish","type":"post","link":"https:\/\/incit.org\/en_ca\/thought-leadership\/from-emissions-offender-to-defender-how-manufacturing-ceos-can-drive-positive-sustainable-change\/","title":{"rendered":"From emissions offender to defender: how manufacturing CEOs can drive positive sustainable change"},"content":{"rendered":"<p>The manufacturing industry is on the precipice of transformative change, largely driven by the sustainability agenda. And CEOs are at the forefront of this change, needing to champion sustainability and environmental justice and also embrace innovative green technologies to cut greenhouse gas emissions (GHG). Yet, despite the pressing need for all businesses, regardless of size, to tackle this ecological threat, the International Energy Agency (IEA) reports that global energy-related emissions grew last year by <a title=\"1.1%\" href=\"https:\/\/www.iea.org\/reports\/co2-emissions-in-2023\/executive-summary\" target=\"_blank\" rel=\"noopener\">1.1%<\/a>, reaching another record high.<\/p>\n<p>According to the <a title=\"World Meteorological Organization\" href=\"https:\/\/www.reuters.com\/business\/environment\/un-weather-agency-says-no-end-sight-rising-greenhouse-gases-2023-11-15\/#:~:text=GENEVA%2C%20Nov%2015%20%28Reuters%29%20-%20The%20concentration%20of,was%20%22no%20end%20in%20sight%22%20to%20the%20trend.\" target=\"_blank\" rel=\"noopener\">World Meteorological Organization<\/a> (WMO), there is <a title=\"no end in sight to rising\" href=\"https:\/\/www.reuters.com\/business\/environment\/un-weather-agency-says-no-end-sight-rising-greenhouse-gases-2023-11-15\/#:~:text=GENEVA%2C%20Nov%2015%20%28Reuters%29%20-%20The%20concentration%20of,was%20%22no%20end%20in%20sight%22%20to%20the%20trend.\" target=\"_blank\" rel=\"noopener\">no end in sight to rising<\/a> greenhouse gas emissions, with manufacturers singled out as a major contributor. The United Nations Climate Change division report found that approximately <a title=\"34 per cent of all emissions\" href=\"https:\/\/unfccc.int\/news\/action-to-decarbonize-high-emitting-industrial-sectors-gathers-pace-key-steps-by-the-technology#:~:text=The%20Regenerative%20Burner%20Combustion%20System%20results%20in%20a\" target=\"_blank\" rel=\"noopener\">34 per cent of all emissions<\/a> are from manufacturers, which is alarmingly high. It is no wonder that manufacturers must take immediate action to address their portion of emissions.<\/p>\n<p>Yet, the reduction of GHG is not only a manufacturing problem but a worldwide environmental challenge to stay within the <a title=\"1.5\u00b0C temperature goal\" href=\"https:\/\/www.weforum.org\/agenda\/2023\/09\/prevent-1-5-degrees-celsius-climate-threshold\/#:~:text=The%20Paris%20Agreement%20set%20a%20goal%20of%20limiting\" target=\"_blank\" rel=\"noopener\">1.5\u00b0C temperature goal<\/a> of the Paris Agreement. Leaders are up against it, as GHG tracking and reporting emissions is notoriously tricky, but what else is holding manufacturers back from addressing these complex challenges?<\/p>\n<p>&nbsp;<\/p>\n<h2>Why are GHG challenges so challenging?<\/h2>\n<p>Various hurdles hold back manufacturers from addressing GHG emissions. Reporting and tracking accurate GHG data is a prevalent challenge, underscored by the BCG indicating that just 10 per cent of <a title=\"companies\" href=\"https:\/\/www.bcg.com\/press\/16november2023-just-14-percent-of-companies-reduced-carbon-emissions-in-line-with-ambitions-past-five-years\" target=\"_blank\" rel=\"noopener\">companies<\/a> comprehensively measure all their emissions. PricewaterhouseCoopers (PwC) indicates that this is likely due to the <a title=\"time-consuming nature\" href=\"https:\/\/www.pwc.com.au\/energy-transition\/scope-three-challenge.html\" target=\"_blank\" rel=\"noopener\">time-consuming nature<\/a> of the task. Other additional challenges vary and include a lack of expertise and organisational structure to successfully measure GHG emissions. Additionally, many businesses might not also understand how their operations may impact communities or where to start.<\/p>\n<p>To address these challenges and also gain stakeholder engagement, embracing <a title=\"sustainable manufacturing\" href=\"https:\/\/incit.org\/en_ca\/thought-leadership\/less-waste-more-efficiency-how-ai-enables-sustainable-manufacturing-practices\/\" target=\"_blank\" rel=\"noopener\">sustainable manufacturing<\/a> practices can help bridge the GHG reporting gap by promoting economically sound processes from the start. In a research paper titled <em><a title=\"A holistic approach to sustainable manufacturing: Rework, green technology, and carbon policies\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0957417423034450\" target=\"_blank\" rel=\"noopener\">A holistic approach to sustainable manufacturing: Rework, green technology, and carbon policies<\/a><\/em>, the experts assert that sustainable manufacturing combined with green tech can \u201cnot only reduce waste and improve productivity but also minimise ecological footprint[s] and contribute to the advancement of global sustainability goals.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>Let\u2019s get started &#8211; the top 5 strategies to address GHG emissions<\/h2>\n<p>Sustainable technology offers a promising solution CEOs can leverage. Savvy leaders recognise the value of green tech, with <a title=\"sixty-four per cent\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-11-07-gartner-says-cios-must-balance-the-environmental-promises-and-risks-of-ai\" target=\"_blank\" rel=\"noopener\">sixty-four per cent<\/a> of CEOs surveyed by Gartner Inc. indicating that combining digitalisation, such as AI adoption, and environmental sustainability is a key growth opportunity. It\u2019s a growing market activated by the push to increase environmental, social, and government (ESG) progress and act as an enabler of GHG tracking.<\/p>\n<p>The numbers speak for themselves, with Fortune Business Insights predicting the sustainable technology market is ready for a boom and set to grow from $19.76 billion in 2024 to <a title=\"$89.97 billion by 2032\" href=\"https:\/\/www.fortunebusinessinsights.com\/green-technology-and-sustainability-market-102221\" target=\"_blank\" rel=\"noopener\">$89.97 billion by 2032<\/a>. Here are the top five strategies that can unlock enhanced sustainability progress for a better tomorrow:<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Embrace smart manufacturing<\/h3>\n<p>Smart manufacturing inherently supports sustainability progress and reducing GHG emissions. Smart manufacturing drives businesses to adopt solutions such as renewable energy, AI, big data technologies, and smart factories. By implementing these strategies, companies not only boost productivity but also reduce overall <a title=\"environmental emissions\" href=\"https:\/\/www.nature.com\/articles\/s41599-024-03623-z#:~:text=By%20employing%20big%20data%20technologies,overall%20environmental%20emissions%20for%20enterprises\" target=\"_blank\" rel=\"noopener\">environmental emissions<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. Sustainable tech powering ESG progress<\/h3>\n<p>According to Gartner, <a title=\"ESG software\" href=\"https:\/\/www.gartner.com\/en\/chief-information-officer\/topics\/sustainable-technology\" target=\"_blank\" rel=\"noopener\">ESG software<\/a> offers real-time insights with automated and efficient collection, analysis, insight and reporting tools. This data can assist manufacturers in knowing the areas they need to address and will offer actionable insights, empowering leaders to make quicker strategic decisions.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Capture wins with AI and automation<\/h3>\n<p>Gartner also promotes the <a title=\"use of AI\" href=\"https:\/\/www.gartner.com\/en\/chief-information-officer\/topics\/sustainable-technology\" target=\"_blank\" rel=\"noopener\">use of AI<\/a>, as it improves business operations and processes to cut GHG emissions by reducing a business\u2019s environmental footprint. AI can also enable automation to \u201cmonitor, predict, mitigate and improve environmental issues\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Deploy a long-term perspective<\/h3>\n<p>A <a title=\"Deloitte report\" href=\"https:\/\/www.deloitte.com\/nl\/en\/issues\/climate\/challenges-and-solutions-scope-3-emissions.html\" target=\"_blank\" rel=\"noopener\">Deloitte report<\/a> states that GHG reduction is an uphill battle, and by implementing a long-term perspective, businesses will not only be focused on the current state of their emissions. Leaders will encourage workers to implement sustainability initiatives to measure and execute accurate emissions reporting effectively.<\/p>\n<p>&nbsp;<\/p>\n<h3>5. Intelligence rising \u2013 ESG knowledge is power<\/h3>\n<p>As regulations and policies change, leaders must foster a culture of continuous learning to stay across all GHG reporting requirements. Knowledge is king, and leaders must stay on top of recent developments through articles, training, and conventions to ensure an accurate perspective of GHG requirements.<\/p>\n<p>&nbsp;<\/p>\n<h2>A call to action to use green tech to enable GHG transparency and reporting<\/h2>\n<p>In summary, manufacturers have a big job ahead of them. There is mounting pressure to reduce emissions quickly, and the time to act is now. CEOs can optimise their operations by leveraging smart manufacturing and green tech, which will not only enable GHG reporting but will also support them in their ESG and sustainable journey. But where do you start?<\/p>\n<p>Embracing a sustainable framework like <a title=\"COSIRI (Consumer Sustainability Industry Readiness Index)\" href=\"https:\/\/incit.org\/en_ca\/what-we-do\/cosiri\/\" target=\"_blank\" rel=\"noopener\">COSIRI (Consumer Sustainability Industry Readiness Index)<\/a> empowers CEOs with clarity on their current standing and guides them on the strategic, tailored steps to take towards unlocking more positive ESG outcomes. It has been a complete game-changer for driving sustainable business success for our INCIT partners. Please visit our web page to learn more about COSIRI, the leading <a title=\"ESG assessment framework\" href=\"https:\/\/incit.org\/en_ca\/what-we-do\/cosiri\/cosiri-assessment\/\" target=\"_blank\" rel=\"noopener\">ESG assessment framework<\/a> globally endorsed by the World Economic Forum (WEF).<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently Asked Questions About Sustainable Leadership in Manufacturing<\/h2>\n<style>#sp-ea-37995 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-37995.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-37995.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-37995.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-37995.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-37995.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1750330397\"><div id=\"sp-ea-37995\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379950\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379950\" aria-controls=\"collapse379950\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Why Should CEOs Lead Sustainability Efforts in Manufacturing?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse379950\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379950\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">CEOs should lead sustainability efforts in manufacturing because they set the strategic direction, influence company culture, and can drive systemic change to reduce environmental impact and meet ESG goals.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379951\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379951\" aria-controls=\"collapse379951\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How Can Manufacturing CEOs Reduce Carbon Emissions in Their Operations?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379951\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379951\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Manufacturing CEOs can reduce carbon emissions by investing in renewable energy, improving energy efficiency, upgrading machinery, optimising supply chains, and setting clear emissions reduction targets.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379952\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379952\" aria-controls=\"collapse379952\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is the Role of Executive Leadership in ESG Strategy?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379952\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379952\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Executive leadership plays a critical role in ESG strategy by integrating sustainability into core business operations, aligning stakeholders around climate goals, and ensuring accountability for environmental and social performance.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379953\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379953\" aria-controls=\"collapse379953\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How Can CEOs Align Business Goals With Sustainability Targets?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379953\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379953\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">CEOs can align business goals with sustainability targets by embedding ESG metrics into corporate KPIs, linking sustainability to profitability, and prioritising green innovation across all departments.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379954\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379954\" aria-controls=\"collapse379954\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What Are the Key Challenges CEOs Face in Sustainable Transformation?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379954\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379954\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Key challenges include balancing short-term costs with long-term benefits, navigating regulatory complexity, driving cultural change, and ensuring stakeholder buy-in across the organisation.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379955\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379955\" aria-controls=\"collapse379955\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How Does Sustainable Leadership Impact Brand Reputation in Manufacturing?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379955\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379955\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Sustainable leadership improves brand reputation by demonstrating environmental responsibility, building customer trust, attracting investors, and differentiating the company in a competitive market.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379956\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379956\" aria-controls=\"collapse379956\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What KPIs Should CEOs Track for Sustainable Manufacturing Success?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379956\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379956\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">CEOs should track KPIs such as carbon emissions, energy consumption, waste reduction, water usage, ESG compliance rates, and supply chain sustainability metrics to measure progress.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379957\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379957\" aria-controls=\"collapse379957\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What Are Examples of CEO-led Sustainability Initiatives in Industry?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379957\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379957\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Examples include setting net-zero targets, launching green product lines, switching to renewable energy, implementing circular economy models, and publishing transparent ESG reports.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379958\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379958\" aria-controls=\"collapse379958\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How Can CEOs Future-proof Manufacturing Through Green Innovation?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379958\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379958\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">CEOs can future-proof manufacturing by investing in clean technologies, digital transformation, sustainable product design, and scalable solutions that reduce environmental risk and boost efficiency.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-379959\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse379959\" aria-controls=\"collapse379959\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Why is CEO Accountability Essential in Climate Action?<\/a><\/h3><div class=\"sp-collapse spcollapse\" id=\"collapse379959\" data-parent=\"#sp-ea-37995\" role=\"region\" aria-labelledby=\"ea-header-379959\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">CEO accountability is essential in climate action because leadership commitment ensures that climate goals are prioritised, resources are allocated effectively, and progress is measured transparently.<\/span><\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-37995-69f52876a4305\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"Why Should CEOs Lead Sustainability Efforts in Manufacturing?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"CEOs should lead sustainability efforts in manufacturing because they set the strategic direction, influence company culture, and can drive systemic change to reduce environmental impact and meet ESG goals.\" } },{ \"@type\": \"Question\", \"name\": \"How Can Manufacturing CEOs Reduce Carbon Emissions in Their Operations?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Manufacturing CEOs can reduce carbon emissions by investing in renewable energy, improving energy efficiency, upgrading machinery, optimising supply chains, and setting clear 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And CEOs are at the forefront of this change, needing to champion sustainability and environmental justice and also embrace innovative green technologies to cut greenhouse gas emissions (GHG). Yet, despite the pressing need for all businesses, regardless of size, [&hellip;]<\/p>","protected":false},"author":3,"featured_media":35163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[69,161,60,162],"class_list":["post-29438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-esg","tag-ghg-emissions","tag-sustainability","tag-sustainable-change"],"acf":{"topic":"sustainability"},"_links":{"self":[{"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/posts\/29438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/comments?post=29438"}],"version-history":[{"count":4,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/posts\/29438\/revisions"}],"predecessor-version":[{"id":38040,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/posts\/29438\/revisions\/38040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/media\/35163"}],"wp:attachment":[{"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/media?parent=29438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/categories?post=29438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/en_ca\/wp-json\/wp\/v2\/tags?post=29438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}