{"id":44310,"date":"2026-04-28T01:23:41","date_gmt":"2026-04-27T17:23:41","guid":{"rendered":"https:\/\/incit.org\/?p=44310"},"modified":"2026-04-28T01:46:43","modified_gmt":"2026-04-27T17:46:43","slug":"why-industrial-start-ups-lose-deals-they-should-win","status":"publish","type":"post","link":"https:\/\/incit.org\/hi\/thought-leadership\/why-industrial-start-ups-lose-deals-they-should-win\/","title":{"rendered":"\u0914\u0926\u094d\u092f\u094b\u0917\u093f\u0915 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u0909\u0928 \u0938\u094c\u0926\u094b\u0902 \u0915\u094b \u0915\u094d\u092f\u094b\u0902 \u0917\u0902\u0935\u093e \u0926\u0947\u0924\u0947 \u0939\u0948\u0902 \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0909\u0928\u094d\u0939\u0947\u0902 \u091c\u0940\u0924\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0925\u093e?"},"content":{"rendered":"<h2><b><span data-contrast=\"auto\">\u0914\u0926\u094d\u092f\u094b\u0917\u093f\u0915 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a 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\u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0913\u0902 \u092e\u0947\u0902 \u0938\u0947 \u090f\u0915 \u092c\u0928\u0940 \u0939\u0941\u0908 \u0939\u0948\u0964 \u0936\u094b\u0927 \u0938\u0947 \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u0915\u093f\u00a0<\/span><a href=\"http:\/\/focus-digital.co\/average-sales-cycle-length-by-industry\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u092b\u094b\u0915\u0938 \u0921\u093f\u091c\u093f\u091f\u0932<\/span><\/a><span data-contrast=\"auto\">\u00a0\u092a\u0924\u093e \u091a\u0932\u093e \u0915\u093f \u0921\u0947\u091f\u093e\u092c\u0947\u0938 \u092e\u0947\u0902 \u092e\u094c\u091c\u0942\u0926 \u0938\u0902\u092a\u0930\u094d\u0915 \u0938\u0947 \u0935\u093f\u0928\u093f\u0930\u094d\u092e\u093e\u0923 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u094b \u092a\u0942\u0930\u094d\u0923 \u0917\u094d\u0930\u093e\u0939\u0915 \u092e\u0947\u0902 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0932\u0917\u0928\u0947 \u0935\u093e\u0932\u093e \u0914\u0938\u0924 \u0938\u092e\u092f \u0925\u093e\u0964\u00a0<\/span><b><span data-contrast=\"auto\">130 \u0926\u093f\u0928<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0932\u0947\u0915\u093f\u0928 \u0915\u0939\u093e\u0928\u0940 \u092f\u0939\u0940\u0902 \u0916\u0924\u094d\u092e \u0928\u0939\u0940\u0902 \u0939\u094b\u0924\u0940, \u0916\u0930\u0940\u0926\u093e\u0930\u0940 \u0915\u0940 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u0907\u0938\u0938\u0947 \u0915\u0939\u0940\u0902 \u092a\u0939\u0932\u0947 \u0936\u0941\u0930\u0942 \u0939\u094b \u091c\u093e\u0924\u0940 \u0939\u0948\u0964\u00a0<\/span><a href=\"https:\/\/info.dentsu.com\/b2b-superpowers-index-2024?utm_source=dentsu&amp;utm_medium=website&amp;utm_term=insights&amp;utm_content=B2B+Superpowers&amp;utm_campaign=2024+dentsu+EMEA+UK+B2B+Superpowers\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u0921\u0947\u0902\u091f\u0938\u0941<\/span><\/a><span data-contrast=\"auto\">\u00a0\u0915\u093f\u0938\u0940 \u0938\u092e\u0938\u094d\u092f\u093e \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 &#039;\u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915 \u0936\u094b\u0927&#039; \u0915\u0930\u0928\u0947 \u0938\u0947 \u0932\u0947\u0915\u0930 \u0938\u094c\u0926\u093e \u092a\u0942\u0930\u093e \u0939\u094b\u0928\u0947 \u0924\u0915 \u0915\u093e \u0938\u092e\u092f \u0915\u093e\u092b\u0940 \u0932\u0902\u092c\u093e \u0939\u094b\u0924\u093e \u0939\u0948\u0964 \u0914\u0938\u0924\u0928 \u0907\u0938\u092e\u0947\u0902 \u0907\u0924\u0928\u093e \u0938\u092e\u092f \u0932\u0917\u0924\u093e \u0939\u0948\u0964\u00a0<\/span><b><span data-contrast=\"auto\">379 \u0926\u093f\u0928<\/span><\/b><span data-contrast=\"auto\">\u00a0\u0915\u093f\u0938\u0940 \u0938\u092e\u091d\u094c\u0924\u0947 \u0915\u094b \u0905\u0902\u0924\u093f\u092e \u0930\u0942\u092a \u0926\u0947\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f\u0964.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-44311 alignnone\" src=\"https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1.png\" alt=\"\" width=\"1133\" height=\"720\" srcset=\"https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1.png 1133w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-300x191.png 300w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-1024x651.png 1024w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-768x488.png 768w, https:\/\/assets.incit.org\/wp-content\/uploads\/2026\/04\/28012241\/Picture1-1-18x12.png 18w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">\u091c\u093f\u0928 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a\u094d\u0938 \u0915\u0947 \u092a\u093e\u0938 \u092e\u091c\u092c\u0942\u0924 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u093e\u0927\u0928 \u092f\u093e \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0935\u093f\u0924\u0930\u0923 \u0928\u0947\u091f\u0935\u0930\u094d\u0915 \u0928\u0939\u0940\u0902 \u0939\u094b\u0924\u0947, \u0909\u0928\u0915\u0947 \u0932\u093f\u090f \u092f\u0939 \u0938\u094d\u0925\u093f\u0924\u093f \u0905\u0915\u094d\u0938\u0930 \u0918\u093e\u0924\u0915 \u0938\u093e\u092c\u093f\u0924 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964 \u0905\u092f\u094b\u0917\u094d\u092f \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0947 \u092a\u0940\u091b\u0947 \u092d\u093e\u0917\u0928\u0947 \u0915\u0940 \u0932\u093e\u0917\u0924, \u0938\u0902\u0938\u094d\u0925\u093e\u092a\u0915 \u0915\u0947 \u0938\u092e\u092f, \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0914\u0930 \u092e\u0928\u094b\u092c\u0932 \u0915\u0947 \u092e\u093e\u092e\u0932\u0947 \u092e\u0947\u0902, \u0905\u0915\u094d\u0938\u0930 \u0909\u0924\u094d\u092a\u093e\u0926 \u0928\u093f\u0930\u094d\u092e\u093e\u0923 \u0915\u0940 \u0932\u093e\u0917\u0924 \u0938\u0947 \u0915\u0939\u0940\u0902 \u0905\u0927\u093f\u0915 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0939\u093e\u0901 \u0939\u0948 \u092f\u0939 \u091c\u093e\u0928\u0928\u0947 \u0938\u0947 \u0915\u094d\u092f\u093e \u092c\u0926\u0932\u0924\u093e \u0939\u0948?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Prioritise+ \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938 \u0915\u0947 \u092a\u0940\u091b\u0947 \u0915\u093e \u092e\u0942\u0932 \u0935\u093f\u091a\u093e\u0930 \u0938\u0940\u0927\u093e-\u0938\u093e\u0926\u093e \u0939\u0948:\u00a0<\/span><b><span data-contrast=\"auto\">\u091c\u092c \u0926\u094b\u0928\u094b\u0902 \u092a\u0915\u094d\u0937\u094b\u0902 \u0915\u0940 \u092e\u0941\u0932\u093e\u0915\u093e\u0924 \u0938\u0947 \u092a\u0939\u0932\u0947 \u0909\u0928\u0915\u093e \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u090f\u0915 \u0939\u0940 \u0922\u093e\u0902\u091a\u0947 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u0924\u094b \u092e\u093f\u0932\u093e\u0928 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u092c\u0947\u0939\u0924\u0930 \u0922\u0902\u0917 \u0938\u0947 \u0915\u093e\u092e \u0915\u0930\u0924\u0940 \u0939\u0948\u0964.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Prioritise+ INCIT \u0915\u0947 Prioritisation Index \u0915\u0947 \u0938\u093e\u0925 \u092e\u093f\u0932\u0915\u0930 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u094b \u090f\u0915 \u0938\u0902\u0930\u091a\u093f\u0924 \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0909\u092a\u0915\u0930\u0923 \u0939\u0948 \u091c\u093f\u0938\u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e \u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u0926\u0915\u094d\u0937\u0924\u093e, \u0921\u093f\u091c\u093f\u091f\u0932 \u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u0905\u092a\u0928\u093e\u0928\u0947, \u0906\u092a\u0942\u0930\u094d\u0924\u093f \u0936\u094d\u0930\u0943\u0902\u0916\u0932\u093e \u0932\u091a\u0940\u0932\u093e\u092a\u0928 \u0914\u0930 \u0915\u093e\u0930\u094d\u092f\u092c\u0932 \u0915\u094d\u0937\u092e\u0924\u093e \u0938\u0939\u093f\u0924 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0906\u092f\u093e\u092e\u094b\u0902 \u092e\u0947\u0902 \u0905\u092a\u0928\u0947 \u0938\u094d\u0935\u092f\u0902 \u0915\u0947 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0905\u0902\u0924\u0930\u093e\u0932\u094b\u0902 \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 Prioritise Plus \u0924\u0915 \u092a\u0939\u0941\u0901\u091a\u0928\u0947 \u0938\u0947 \u092a\u0939\u0932\u0947 \u0939\u0940 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e \u092f\u0939 \u092a\u0939\u091a\u093e\u0928 \u0932\u0947\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0909\u0928\u0915\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0915\u093f\u0928 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u0938\u092c\u0938\u0947 \u0905\u0927\u093f\u0915 \u0924\u0924\u094d\u0915\u093e\u0932 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0907\u0938\u0938\u0947 \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u092e\u094c\u0932\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u0905\u0932\u0917 \u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915 \u092c\u093f\u0902\u0926\u0941 \u092c\u0928\u0924\u093e \u0939\u0948\u0964 \u0905\u0928\u093f\u0936\u094d\u091a\u093f\u0924\u0924\u093e \u092e\u0947\u0902 \u0909\u0924\u0930\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f, \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u0906\u092a\u0942\u0930\u094d\u0924\u093f \u0936\u094d\u0930\u0943\u0902\u0916\u0932\u093e \u0915\u0947 \u0921\u093f\u091c\u093f\u091f\u0932\u0940\u0915\u0930\u0923 \u0938\u0947 \u092e\u0947\u0932 \u0916\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u0915\u094b \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0909\u0928 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u092e\u0928\u0947 \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948 \u091c\u093f\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u092a\u0939\u0932\u0947 \u0939\u0940 \u0906\u092a\u0942\u0930\u094d\u0924\u093f \u0936\u094d\u0930\u0943\u0902\u0916\u0932\u093e \u0915\u094b \u090f\u0915 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0935\u093e\u0932\u0947 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u092a\u0939\u091a\u093e\u0928\u093e \u0939\u0948\u0964 \u092a\u0939\u0932\u0940 \u092c\u093e\u0924\u091a\u0940\u0924 \u0939\u094b\u0928\u0947 \u0938\u0947 \u092a\u0939\u0932\u0947 \u0939\u0940 \u0907\u0938\u0915\u0940 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915\u0924\u093e \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0939\u094b \u091c\u093e\u0924\u0940 \u0939\u0948\u0964.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">\u0915\u092e\u0930\u0947 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0926\u094b \u092e\u0949\u0921\u0932<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Prioritise+ \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u094b \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u0925 \u091c\u0941\u0921\u093c\u0928\u0947 \u0915\u0947 \u0926\u094b \u0905\u0932\u0917-\u0905\u0932\u0917 \u0930\u093e\u0938\u094d\u0924\u0947 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u0907\u0928\u094b\u0938\u094d\u092b\u0947\u092f\u0930<\/span><\/b><span data-contrast=\"auto\">\u00a0\u092f\u0939 \u090f\u0915 \u0938\u0902\u0930\u091a\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0915\u093e\u0930\u094d\u092f \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u0938\u0942\u091a\u0940\u092c\u0926\u094d\u0927 \u0939\u094b\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0947\u0926\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0914\u0930 \u0909\u0928\u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0938\u0942\u091a\u0915\u093e\u0902\u0915 \u0915\u0947 \u0906\u092f\u093e\u092e\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u0935\u0930\u094d\u0917\u0940\u0915\u0943\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u0915\u093f\u0938\u0940 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u0938\u092e\u093e\u0927\u093e\u0928 \u0916\u094b\u091c \u0930\u0939\u0947 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e\u0913\u0902 \u0915\u094b \u0909\u0928\u0915\u0940 \u0905\u092a\u0928\u0940 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u0926\u093f\u0916\u093e\u0908 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 \u0906\u0935\u0947\u0926\u0928 \u0915\u093f\u0938\u0940 \u092d\u0940 \u0910\u0938\u0947 \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u0915\u0947 \u0932\u093f\u090f \u0916\u0941\u0932\u093e \u0939\u0948 \u091c\u093f\u0938\u0915\u0947 \u092a\u093e\u0938 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0921\u093f\u091c\u093f\u091f\u0932 \u091f\u0942\u0932\u0915\u093f\u091f \u092f\u093e \u0938\u092e\u093e\u0927\u093e\u0928 \u0939\u094b \u0914\u0930 \u092f\u0939 \u092e\u093e\u0928\u0915 INCIT \u0915\u094d\u0930\u0947\u0921\u0947\u0902\u0936\u093f\u092f\u0932\u094d\u0938 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\u092e\u0928\u0941\u0935\u0947\u091f\u00a0<\/span><\/b><span data-contrast=\"auto\">\u092f\u0939 \u0905\u0927\u093f\u0915 \u0938\u0915\u094d\u0930\u093f\u092f \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0905\u092a\u0928\u093e\u0924\u093e \u0939\u0948\u0964 \u0916\u094b\u091c\u0947 \u091c\u093e\u0928\u0947 \u0915\u0940 \u092a\u094d\u0930\u0924\u0940\u0915\u094d\u0937\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f, \u092f\u0939 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u094b \u0935\u093f\u0936\u093f\u0937\u094d\u091f, \u0938\u0915\u094d\u0930\u093f\u092f \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0935\u093e\u0932\u0947 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e\u0913\u0902 \u0915\u094b \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935 \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u093e \u0939\u0948\u0964 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u092e\u0947\u0902 ManuVate.com \u092a\u0930 \u0938\u094d\u0935\u0924\u0902\u0924\u094d\u0930 \u0930\u0942\u092a \u0938\u0947 \u0938\u0902\u091a\u093e\u0932\u093f\u0924, \u0914\u0930 Prioritise Plus \u092e\u0947\u0902 \u090f\u0915\u0940\u0915\u0930\u0923 \u0915\u0940 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u091c\u093e\u0930\u0940 \u0939\u0948, ManuVate \u0915\u094b \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u0947 \u0932\u093f\u090f \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0930\u0942\u092a \u0938\u0947 \u091c\u094b\u0916\u093f\u092e-\u092e\u0941\u0915\u094d\u0924 \u092c\u0928\u093e\u092f\u093e \u0917\u092f\u093e \u0939\u0948: \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935 \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u094b\u0908 \u0905\u0917\u094d\u0930\u093f\u092e \u0932\u093e\u0917\u0924 \u0928\u0939\u0940\u0902 \u0939\u0948, \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u0940 \u092f\u094b\u0917\u094d\u092f\u0924\u093e \u0914\u0930 \u0909\u092a\u092f\u0941\u0915\u094d\u0924\u0924\u093e \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u092f\u0947 \u0926\u094b\u0928\u094b\u0902 \u0909\u0924\u094d\u092a\u093e\u0926 \u092e\u093f\u0932\u0915\u0930 \u090f\u0915 \u0939\u0940 \u0938\u092e\u0938\u094d\u092f\u093e \u0915\u0947 \u0905\u0932\u0917-\u0905\u0932\u0917 \u092a\u0939\u0932\u0941\u0913\u0902 \u0915\u094b \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 InnoSphere \u0916\u094b\u091c \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u094b \u0938\u0902\u092d\u093e\u0932\u0924\u093e \u0939\u0948, \u091c\u092c\u0915\u093f ManuVate \u0938\u0915\u094d\u0930\u093f\u092f \u0916\u094b\u091c \u0915\u094b \u0938\u0902\u092d\u093e\u0932\u0924\u093e \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">\u092f\u0939 \u0935\u094d\u092f\u093e\u092a\u0915 \u092c\u0926\u0932\u093e\u0935 \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u0914\u0926\u094d\u092f\u094b\u0917\u093f\u0915 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0915\u094b \u0932\u0902\u092c\u0947 \u0938\u092e\u092f \u0938\u0947 \u090f\u0915 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e \u0915\u0940 \u092f\u093e\u0924\u094d\u0930\u093e \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u091a\u0930\u094d\u091a\u093e \u092e\u0947\u0902 \u0930\u0916\u093e \u0917\u092f\u093e \u0939\u0948\u0964 \u0930\u094b\u0921\u092e\u0948\u092a, \u0906\u0915\u0932\u0928, \u0915\u094d\u0937\u092e\u0924\u093e \u0930\u0942\u092a\u0930\u0947\u0916\u093e, \u0938\u092d\u0940 \u0909\u0938 \u0915\u0902\u092a\u0928\u0940 \u092a\u0930 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u092a\u094d\u0930\u0924\u0940\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902 \u091c\u093f\u0938\u0947 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0932\u0947\u0915\u093f\u0928 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0915\u092d\u0940 \u092d\u0940 \u090f\u0915 \u0935\u094d\u092f\u0915\u094d\u0924\u093f \u0915\u093e \u092a\u094d\u0930\u092f\u093e\u0938 \u0928\u0939\u0940\u0902 \u0939\u094b\u0924\u093e\u0964 \u0939\u0930 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e \u091c\u094b \u0938\u092b\u0932\u0924\u093e\u092a\u0942\u0930\u094d\u0935\u0915 \u0906\u0927\u0941\u0928\u093f\u0915\u0940\u0915\u0930\u0923 \u0915\u0930\u0924\u093e \u0939\u0948, \u0935\u0939 \u092c\u093e\u0939\u0930\u0940 \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e\u0924\u093e, \u092c\u093e\u0939\u0930\u0940 \u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u0914\u0930 \u092c\u093e\u0939\u0930\u0940 \u0938\u093e\u091d\u0947\u0926\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0930\u0915\u0947 \u0910\u0938\u093e \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u092a\u093e\u0930\u093f\u0938\u094d\u0925\u093f\u0924\u093f\u0915\u0940 \u0924\u0902\u0924\u094d\u0930 \u0914\u0926\u094d\u092f\u094b\u0917\u093f\u0915 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u0915\u093e \u0917\u094c\u0923 \u0939\u093f\u0938\u094d\u0938\u093e \u0928\u0939\u0940\u0902 \u0939\u0948\u0964\u00a0<\/span><i><span data-contrast=\"auto\">\u0939\u0948<\/span><\/i><span data-contrast=\"auto\">\u00a0\u0914\u0926\u094d\u092f\u094b\u0917\u093f\u0915 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928, \u092c\u093e\u0939\u0930 \u0938\u0947 \u0905\u0902\u0926\u0930 \u0915\u0940 \u0913\u0930\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0905\u0938\u0932 \u0938\u092e\u0938\u094d\u092f\u093e \u092f\u0939 \u0939\u0948 \u0915\u093f \u0907\u0938 \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e \u0928\u0947 \u0905\u092a\u0928\u0947 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0914\u0930 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e\u0913\u0902 \u0915\u0947 \u092c\u0940\u091a \u0915\u092d\u0940 \u092d\u0940 \u090f\u0915 \u0938\u092e\u093e\u0928 \u092d\u093e\u0937\u093e \u0915\u093e \u092a\u094d\u0930\u092f\u094b\u0917 \u0928\u0939\u0940\u0902 \u0915\u093f\u092f\u093e \u0939\u0948\u0964 \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u0926\u093e\u0924\u093e \u090f\u0915 \u0936\u092c\u094d\u0926\u093e\u0935\u0932\u0940 \u092e\u0947\u0902 \u0905\u092a\u0928\u0940 \u092c\u093e\u0924 \u0930\u0916\u0924\u0947 \u0939\u0948\u0902; \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e \u0905\u092a\u0928\u0940 \u091c\u093c\u0930\u0942\u0930\u0924\u094b\u0902 \u0915\u093e \u0906\u0915\u0932\u0928 \u0926\u0942\u0938\u0930\u0940 \u0936\u092c\u094d\u0926\u093e\u0935\u0932\u0940 \u092e\u0947\u0902 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u0938\u094c\u0926\u0947 \u0907\u0938\u0932\u093f\u090f \u0928\u0939\u0940\u0902 \u091f\u0942\u091f\u0924\u0947 \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u0926\u094b\u0928\u094b\u0902 \u092a\u0915\u094d\u0937\u094b\u0902 \u0915\u0947 \u092c\u0940\u091a \u0924\u093e\u0932\u092e\u0947\u0932 \u0928\u0939\u0940\u0902 \u092c\u0948\u0920\u0924\u093e, \u092c\u0932\u094d\u0915\u093f \u0907\u0938\u0932\u093f\u090f \u091f\u0942\u091f\u0924\u0947 \u0939\u0948\u0902 \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u0926\u094b\u0928\u094b\u0902 \u092a\u0915\u094d\u0937\u094b\u0902 \u0915\u094b \u0915\u092d\u0940 \u092d\u0940 \u090f\u0915 \u0938\u092e\u093e\u0928 \u0938\u0902\u0926\u0930\u094d\u092d \u0928\u0939\u0940\u0902 \u092e\u093f\u0932 \u092a\u093e\u0924\u093e\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0Prioritise+ \u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u090f\u0915 \u0938\u093e\u091d\u093e \u0922\u093e\u0902\u091a\u093e \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u093e \u0939\u0948\u0964 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e\u0913\u0902 \u0914\u0930 \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u094b \u0928 \u0915\u0947\u0935\u0932 \u0909\u0926\u094d\u092f\u094b\u0917 \u092f\u093e \u092d\u0942\u0917\u094b\u0932 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930, \u092c\u0932\u094d\u0915\u093f \u0909\u0938 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u092e\u0940 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092d\u0940 \u090f\u0915-\u0926\u0942\u0938\u0930\u0947 \u0915\u094b \u0916\u094b\u091c\u0928\u0947 \u0915\u093e \u0924\u0930\u0940\u0915\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u093e \u0939\u0948 \u091c\u093f\u0938\u0947 \u0926\u0942\u0930 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u0909\u0938 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u091c\u094b \u0907\u0938\u0947 \u0926\u0942\u0930 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0964.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0914\u0930 \u0909\u0938 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u0915\u0947 \u0932\u093f\u090f \u091c\u093f\u0938\u0928\u0947 \u091b\u0939 \u092e\u0939\u0940\u0928\u0947 \u0915\u0947 \u0938\u092e\u092f \u0915\u0947 \u0905\u0902\u0924\u0930 \u0915\u0947 \u0915\u093e\u0930\u0923 \u0935\u0939 \u0938\u094c\u0926\u093e \u0916\u094b \u0926\u093f\u092f\u093e, \u0909\u0938\u0915\u0947 \u092a\u093e\u0938 \u0907\u0938\u0915\u093e \u092c\u0947\u0939\u0924\u0930 \u091c\u0935\u093e\u092c \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964\u00a0<\/span><i><span data-contrast=\"auto\">\u092f\u0939 \u0928\u093f\u0930\u094d\u092e\u093e\u0924\u093e \u0915\u092c \u0914\u0930 \u0915\u094d\u092f\u094b\u0902 \u0924\u0948\u092f\u093e\u0930 \u0939\u0948?<\/span><\/i><span data-contrast=\"auto\">\u00a0\u092f\u0939 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0930\u094b\u0921\u092e\u0948\u092a \u092a\u0930 \u092e\u094c\u091c\u0942\u0926 \u0915\u093f\u0938\u0940 \u092d\u0940 \u092b\u0940\u091a\u0930 \u0938\u0947 \u0915\u0939\u0940\u0902 \u0905\u0927\u093f\u0915 \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u0939\u094b\u0924\u093e\u0964.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Why Industrial Start-Ups Lose Deals They Should\u00a0Win\u00a0 When a smart factory analytics start-up closes its seed round, the mood is usually one of hard-won optimism. The product works. The pilots have gone well, and they finally have enough runway to go to market. They begin knocking on doors at manufacturers, armed with case studies. At [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[356,357,47,304,300,341,302],"class_list":["post-44310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-b2bsales","tag-enterprisesales","tag-incit","tag-industrialtransformation","tag-industry40","tag-manufacturinginnovation","tag-smartmanufacturing"],"acf":{"topic":"trends"},"_links":{"self":[{"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/posts\/44310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/comments?post=44310"}],"version-history":[{"count":3,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/posts\/44310\/revisions"}],"predecessor-version":[{"id":44316,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/posts\/44310\/revisions\/44316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/media\/44311"}],"wp:attachment":[{"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/media?parent=44310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/categories?post=44310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/hi\/wp-json\/wp\/v2\/tags?post=44310"}],"curies":[{"name":"\u0921\u092c\u094d\u0932\u094d\u092f\u0942\u092a\u0940","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}