{"id":1754,"date":"2022-08-26T05:51:00","date_gmt":"2022-08-26T05:51:00","guid":{"rendered":"http:\/\/13.250.42.37\/?p=1754"},"modified":"2025-06-13T23:22:50","modified_gmt":"2025-06-13T15:22:50","slug":"industry-4-0-paving-the-way-to-sustainable-beauty","status":"publish","type":"post","link":"https:\/\/incit.org\/tr\/thought-leadership\/industry-4-0-paving-the-way-to-sustainable-beauty\/","title":{"rendered":"End\u00fcstri 4.0 \u2013 s\u00fcrd\u00fcr\u00fclebilir g\u00fczelli\u011fe giden yolu a\u00e7\u0131yor"},"content":{"rendered":"

G\u00fczellik ve ki\u015fisel bak\u0131m sekt\u00f6r\u00fc, son y\u0131llarda daha do\u011fal ve s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnlere do\u011fru bir ge\u00e7i\u015f ya\u015fanmas\u0131na ra\u011fmen, at\u0131k ve s\u00fcrd\u00fcr\u00fclebilirlik sorunlar\u0131yla me\u015fhurdur. End\u00fcstri 4.0 \u00fcretim s\u00fcre\u00e7lerini iyile\u015ftirip geli\u015ftirirken, at\u0131klar sonunda etkili bir \u015fekilde azalt\u0131labilir mi?<\/strong><\/em><\/p>\n\n\n\n

G\u00fczellik ve ki\u015fisel bak\u0131m (BPC) sekt\u00f6r\u00fc b\u00fcy\u00fckt\u00fcr ve son birka\u00e7 y\u0131lda \u00f6nemli bir b\u00fcy\u00fcme g\u00f6stermi\u015ftir.\u00a02022'de 34,00 milyar ABD dolar\u0131 gelir,<\/a> 2020'de 1,91 milyar ABD dolar\u0131ndan 4,7 milyar ABD dolar\u0131na y\u00fckseldi. Son y\u0131llarda BPC'de s\u00fcrd\u00fcr\u00fclebilirli\u011fe g\u00fc\u00e7l\u00fc bir odaklanma olsa da, sekt\u00f6r b\u00fcy\u00fck miktarda ambalaj ve kaynak at\u0131\u011f\u0131 \u00fcretmesiyle biliniyor.<\/p>\n\n\n\n

Pandemi sosyal ve \u00e7evresel sorunlar\u0131 \u00f6n plana \u00e7\u0131kar\u0131rken, t\u00fcketiciler b\u00fcy\u00fck \u00f6l\u00e7\u00fcde olumlu de\u011fi\u015fim sa\u011flayabilen markalar\u0131 tercih ediyor; bu da do\u011fal ve organik kozmetik pazar\u0131n\u0131n b\u00fcy\u00fcmesini sa\u011fl\u0131yor.\u00a02021'de yakla\u015f\u0131k $30 milyar ABD dolar\u0131, 2027'de ise beklenen $50,5 milyar ABD dolar\u0131<\/a>Asl\u0131nda bir\u00e7ok t\u00fcketici, bunu yapacaklar\u0131n\u0131 belirtti.\u00a035% ile 40% aras\u0131 daha fazla \u00f6de<\/a>\u00a0normalde sat\u0131n ald\u0131klar\u0131 BPC \u00fcr\u00fcnlerinin s\u00fcrd\u00fcr\u00fclebilir bir versiyonu i\u00e7in.<\/p>\n\n\n\n

S\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnlere olan talebi kar\u015f\u0131lamak i\u00e7in \u015firketler operasyonel s\u00fcre\u00e7lerini iyile\u015ftirmenin ve s\u00fcrd\u00fcr\u00fclebilir \u00fcretim y\u00f6ntemlerini tan\u0131tman\u0131n yeni yollar\u0131n\u0131 bulmal\u0131d\u0131r. Ancak birka\u00e7 soru hala ortada: BPC end\u00fcstrisi s\u00fcrd\u00fcr\u00fclebilirlik sorunlar\u0131n\u0131 daha etkili bir \u015fekilde nas\u0131l ele alabilir? End\u00fcstri 4.0 uygulamalar\u0131 yard\u0131mc\u0131 olabilir mi? Ve \u015firketler yeni teknolojik s\u00fcre\u00e7lerle fark yaratmada ba\u015far\u0131l\u0131 oldular m\u0131?<\/p>\n\n\n\n

BPC sekt\u00f6r\u00fcnde s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nman\u0131n ilerletilmesinde End\u00fcstri 4.0'\u0131n rol\u00fc<\/h2>\n\n\n\n

BPC end\u00fcstrisi y\u0131llar boyunca daha s\u00fcrd\u00fcr\u00fclebilir \u00fcretime olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterdi, ancak s\u00f6z konusu olan muazzam at\u0131k miktar\u0131n\u0131 ele almak i\u00e7in daha fazlas\u0131n\u0131n yap\u0131lmas\u0131 gerekiyor. Bu sekt\u00f6r tek ba\u015f\u0131na\u00a0120 milyardan fazla plastik ambalaj birimi<\/a>\u00a0d\u00fcnya \u00e7ap\u0131nda her y\u0131l, b\u00fcy\u00fck k\u0131sm\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclemez. A\u015f\u0131r\u0131 paketlemeye ek olarak, BPC \u00fcretim s\u00fcre\u00e7leri muazzam miktarda su kullan\u0131r, yakla\u015f\u0131k\u00a052%'si<\/a>\u00a0kirlenmek veya buharla\u015farak kaybolmak.<\/p>\n\n\n\n

Bu ama\u00e7la, BPC \u015firketleri gibi\u00a0P&G Beauty, Est\u00e9e Lauder \u015eirketleri, Shiseido,<\/a>\u00a0L'Oreal ve COSMAX art\u0131k yapay zeka (AI) ve otomasyon gibi \u00e7e\u015fitli End\u00fcstri 4.0 teknolojilerini kullanarak \u00e7evresel etkilerini azaltmak ve s\u00fcrd\u00fcr\u00fclebilirlik \u00e7abalar\u0131n\u0131 art\u0131rmak i\u00e7in kaynak kullan\u0131mlar\u0131n\u0131 takip ediyor, izliyor ve iyile\u015ftiriyor. Bu ak\u0131ll\u0131 \u00e7\u00f6z\u00fcmlerin yan\u0131 s\u0131ra, Cosmetics Europe'unkiler gibi \u00fcretim y\u00f6nergelerini takip ederek\u00a0Kozmetik End\u00fcstrisi i\u00e7in \u0130yi S\u00fcrd\u00fcr\u00fclebilirlik Uygulamas\u0131<\/em>\u00a0Rapor, kozmetik \u00fcretim s\u00fcre\u00e7lerinin iyile\u015ftirilmesine y\u00f6nelik tonu belirleyebilir.<\/p>\n\n\n\n

Bu k\u0131lavuzlar\u0131n ve ara\u00e7lar\u0131n s\u00fcrd\u00fcr\u00fclebilirlik \u00e7abalar\u0131n\u0131 do\u011fru y\u00f6ne y\u00f6nlendirdi\u011fine dair umut verici i\u015faretler olsa da, Ak\u0131ll\u0131 End\u00fcstri Haz\u0131rl\u0131k Endeksi <\/a> Bu \u00e7abalar\u0131 kolayla\u015ft\u0131rmaya yard\u0131mc\u0131 olabilir. Bir dizi standart ve \u00f6l\u00e7\u00fct olu\u015fturarak, BPC end\u00fcstrisi kaynak kullan\u0131m\u0131yla ilgili daha fazla netlik kazanacak ve daha fazla dikkat gerektiren alanlar\u0131 belirleyebilecek, bu da s\u00fcrd\u00fcr\u00fclebilir sonu\u00e7lar\u0131n pe\u015finde daha fazla verimlilik ve daha iyi kaynak y\u00f6netimine yol a\u00e7acakt\u0131r.<\/p>\n\n\n\n

Vaka \u00e7al\u0131\u015fmas\u0131: COSMAX<\/h2>\n\n\n\n

G\u00fcney Koreli kozmetik orijinal tasar\u0131m \u00fcreticisi (ODM) olarak lider konumday\u0131z\u00a0KOZMAKS<\/a>\u00a0s\u00fcre\u00e7lerini iyile\u015ftirmek ve b\u00fcy\u00fcmesini daha da ileriye ta\u015f\u0131mak istiyordu, rekabette \u00f6ne ge\u00e7mek i\u00e7in yenilik yapmak, h\u0131z ve esneklik geli\u015ftirmek amac\u0131yla End\u00fcstri 4.0 s\u00fcre\u00e7lerine g\u00fcvendi.<\/p>\n\n\n\n

B\u00fcy\u00fck veri kullan\u0131m\u0131yla COSMAX, hammaddelerin tedarik ve talep d\u00f6ng\u00fcs\u00fcn\u00fc k\u0131saltmak ve tedarik zinciri kesintilerinin \u00fcstesinden gelmek i\u00e7in \u00e7e\u015fitli yeni stratejik uygulamalar\u0131 benimseyebildi. Ayr\u0131ca COSMAX, t\u00fcketici taleplerini daha iyi anlamak i\u00e7in pazar e\u011filimlerini tahmin etmek ve anlamak amac\u0131yla modern IoT ve tedarik zinciri teknolojisini kullanabildi.<\/p>\n\n\n\n

Bunu yaparken ODM, tedarik zinciri y\u00f6netimini, \u00fcretim ve da\u011f\u0131t\u0131m s\u00fcre\u00e7lerini iyile\u015ftirerek i\u015flerini, operasyonel ve arka u\u00e7 sistemlerini daha etkili bir \u015fekilde planlay\u0131p geli\u015ftirebildi. Bunlar nihayetinde \u00e7evre dostu bir paketleme yol haritas\u0131n\u0131n geli\u015ftirilmesine ve m\u00fc\u015fterilerinin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak ve optimum bir marka deneyimi sunmak i\u00e7in da\u011f\u0131t\u0131m a\u011f\u0131n\u0131n optimize edilmesine yol a\u00e7t\u0131.<\/p>\n\n\n\n

Vaka \u00e7al\u0131\u015fmas\u0131: L'Oreal<\/h2>\n\n\n\n

K\u00fcresel BPC sekt\u00f6r\u00fcn\u00fcn devlerinden biri olan\u00a0L'Or\u00e9al<\/a>\u00a0tedarik zinciri s\u00fcrd\u00fcr\u00fclebilirlik stratejisinde b\u00fcy\u00fck ilerlemeler kaydetti. Frans\u0131z ki\u015fisel bak\u0131m \u015firketi, de\u011fi\u015fen s\u00fcrd\u00fcr\u00fclebilirlik ortam\u0131n\u0131n fark\u0131nda olarak \u00fcretim s\u00fcre\u00e7lerinin \u00e7o\u011funu y\u00fckseltmek i\u00e7in End\u00fcstri 4.0 ve dijital teknolojilerden yararland\u0131 ve daha iyiye olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 destekledi\u00a0\u00e7evresel<\/a>\u00a0Uygulamalar.<\/p>\n\n\n\n

Ta\u015f\u0131mac\u0131l\u0131k ve lojistik s\u00fcrd\u00fcr\u00fclebilirlikte b\u00fcy\u00fck rol oynar. Bu operasyonlar\u0131n \u00e7evre \u00fczerindeki etkisini azaltmak i\u00e7in L'Or\u00e9al, yerel ta\u015f\u0131mac\u0131l\u0131k \u015firketleriyle ili\u015fkiler kurmak ve "her co\u011frafi b\u00f6lgeye uygun \u00f6zel \u00e7evresel \u00e7\u00f6z\u00fcmleri birlikte yaratmak" i\u00e7in k\u00fcresel bir giri\u015fim ba\u015flatt\u0131.<\/p>\n\n\n\n

Ambalaj cephesinde L'Or\u00e9al, operat\u00f6rleri i\u00e7in t\u00fcm \u00fcretim s\u00fcrecini basitle\u015ftirmek amac\u0131yla Lassigny fabrikas\u0131nda AI, ak\u0131ll\u0131 sens\u00f6rler ve robotlar gibi bir dizi End\u00fcstri 4.0 arac\u0131n\u0131 kullan\u0131ma sundu. Di\u011fer ara\u00e7lar\u00a03D bask\u0131<\/a>\u00a0ve VR<\/a>\u00a0Ara\u015ft\u0131rma ve geli\u015ftirmede kullan\u0131lan kaynaklar\u0131 azalt\u0131rken prototiplemenin h\u0131zlanmas\u0131na yard\u0131mc\u0131 oldu.<\/p>\n\n\n\n

Nesnelerin \u0130nterneti'nin sa\u011flad\u0131\u011f\u0131 artan ba\u011flant\u0131, \u00fcr\u00fcn izlenebilirli\u011fini iyile\u015ftirerek ve daha fazla \u015feffafl\u0131k sa\u011flayarak \u015firkete de fayda sa\u011flad\u0131; b\u00f6ylece m\u00fc\u015fteriler \u00fcr\u00fcnlerinin nereden geldi\u011fine dair daha net bir resim elde etti.<\/p>\n\n\n\n

BPC sekt\u00f6r\u00fcn\u00fcn gelece\u011fi<\/h2>\n\n\n\n

At\u0131klar\u0131yla bilinen bir sekt\u00f6rde s\u00fcrd\u00fcr\u00fclebilirli\u011fi geli\u015ftirmek zorlu bir i\u015ftir. BPC sekt\u00f6r\u00fcn\u00fcn ya\u015fad\u0131\u011f\u0131 s\u00fcrekli b\u00fcy\u00fcmeyle birlikte, bir\u00e7ok \u015firket anla\u015f\u0131labilir bir \u015fekilde uyum sa\u011flamaya ve daha iyi s\u00fcrd\u00fcr\u00fclebilirlik sonu\u00e7lar\u0131 elde etmek i\u00e7in \u00fcretim s\u00fcre\u00e7lerini iyile\u015ftirmeye odaklanmaya \u00e7al\u0131\u015fm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

End\u00fcstri 4.0'\u0131n y\u00f6nlendirdi\u011fi modern teknolojilerin kullan\u0131m\u0131, BPC end\u00fcstrisinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc h\u0131zland\u0131rmaya ve s\u00fcrd\u00fcr\u00fclebilirlik yolculu\u011funu h\u0131zland\u0131rmaya yard\u0131mc\u0131 olabilir. Bu, yapay zeka, otomasyon ve 3D bask\u0131 gibi geli\u015fmi\u015f teknolojilerin kullan\u0131m\u0131yla birka\u00e7 b\u00fcy\u00fck end\u00fcstri oyuncusunda halihaz\u0131rda g\u00f6r\u00fclebilir.<\/p>\n\n\n\n

Bu teknolojilerin etkinli\u011fini art\u0131rmak ve \u00fcretim s\u00fcrecini geli\u015ftirmek i\u00e7in Ak\u0131ll\u0131 End\u00fcstri Haz\u0131rl\u0131k Endeksi, bu \u015firketlerin End\u00fcstri 4.0 d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc kolayla\u015ft\u0131rmak i\u00e7in kullan\u0131labilir. Bu dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7er\u00e7eveleri ve ara\u00e7lar\u0131 paketini benimseyerek, b\u00fcy\u00fck i\u015fletmeler s\u00fcre\u00e7lerini daha da art\u0131rabilirken k\u00fc\u00e7\u00fck \u015firketler de geli\u015fimleri a\u00e7\u0131s\u0131ndan e\u015fit \u015fartlarda rekabet edebilir.<\/p>\n\n\n\n

Ba\u015far\u0131 i\u00e7in etkili bir d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu tasarlay\u0131n<\/h2>\n\n\n\n

End\u00fcstri 4.0'\u0131n benimsenmesinin \u00f6nc\u00fcs\u00fc olan Uluslararas\u0131 End\u00fcstriyel D\u00f6n\u00fc\u015f\u00fcm Merkezi (INCIT), g\u00fczellik ve kozmetik gibi sekt\u00f6rlerdeki b\u00fcy\u00fck end\u00fcstrilere ve \u00fcreticilere, End\u00fcstri 4.0 \u00e7abalar\u0131n\u0131 art\u0131rmaya haz\u0131rlan\u0131rken destek sa\u011flamak i\u00e7in hem ara\u00e7lara hem de eri\u015fime sahiptir.<\/p>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm yolculu\u011funuzu ba\u015far\u0131yla nas\u0131l tasarlayabilece\u011finiz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/p>","protected":false},"excerpt":{"rendered":"

The beauty and personal care industry is infamously plagued by waste and sustainability issues, even though there has been a shift towards more natural and sustainable products in recent years. With Industry 4.0 improving and enhancing manufacturing processes, could waste be effectively reduced at last? The beauty and personal care (BPC) industry is large and […]<\/p>\n","protected":false},"author":3,"featured_media":4744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":{"topic":"digitalisation"},"_links":{"self":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/1754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/comments?post=1754"}],"version-history":[{"count":2,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/1754\/revisions"}],"predecessor-version":[{"id":37895,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/1754\/revisions\/37895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/media\/4744"}],"wp:attachment":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/media?parent=1754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/categories?post=1754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/tags?post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}