{"id":32711,"date":"2025-02-26T13:12:42","date_gmt":"2025-02-26T05:12:42","guid":{"rendered":"https:\/\/incit.org\/?p=32711"},"modified":"2025-04-14T14:10:33","modified_gmt":"2025-04-14T06:10:33","slug":"incit-launches-self-assessment-tool-to-accelerate-growth-digitalisation-and-boost-productivity-for-msmes","status":"publish","type":"post","link":"https:\/\/incit.org\/tr\/newsroom\/incit-launches-self-assessment-tool-to-accelerate-growth-digitalisation-and-boost-productivity-for-msmes\/","title":{"rendered":"INCIT, KOB\u0130'ler i\u00e7in b\u00fcy\u00fcmeyi, dijitalle\u015fmeyi h\u0131zland\u0131rmak ve \u00fcretkenli\u011fi art\u0131rmak amac\u0131yla kendi kendini de\u011ferlendirme arac\u0131n\u0131 ba\u015flatt\u0131"},"content":{"rendered":"

D\u00fcnya \u00e7ap\u0131nda \u2013 27 \u015eubat 2025 \u2013 Singapur<\/strong> \u2013 INCIT, mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler (KOB\u0130'ler) ve KOB\u0130 i\u015fletme sahiplerinin en zorlu operasyonel zorluklar\u0131n\u0131n \u00fcstesinden gelmelerini, \u00fcretkenli\u011fi art\u0131rma, b\u00fcy\u00fcmelerini ve dijitalle\u015fme ilerlemelerini h\u0131zland\u0131rma ve nihayetinde i\u015flerini gelece\u011fe haz\u0131rlama gibi \u00f6nemli avantajlar elde etmelerini sa\u011flayacak son teknoloji \u00fcr\u00fcn\u00fc bir \u00f6z de\u011ferlendirme arac\u0131 olan Operasyon M\u00fckemmelli\u011fi Haz\u0131rl\u0131k Endeksi'nin (OPERI) lansman\u0131n\u0131 duyurmaktan gurur duymaktad\u0131r.<\/p>\n

\u00c7o\u011fu i\u015fletme ve k\u00fc\u00e7\u00fck i\u015fletme be\u015f y\u0131l i\u00e7inde kapan\u0131yor; ancak OPERI'nin derinlemesine analizleri sayesinde \u00fcretim liderleri kritik operasyonel i\u00e7g\u00f6r\u00fclerle donat\u0131l\u0131yor ve bu da onlar\u0131n zay\u0131f noktalar\u0131 tespit etmelerini, b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 yakalamalar\u0131n\u0131 ve uzun vadeli i\u015f ba\u015far\u0131s\u0131n\u0131 sa\u011flamalar\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

McKinsey and Co.'ya g\u00f6re, KOB\u0130'ler "d\u00fcnya \u00e7ap\u0131ndaki ekonomilerin can damar\u0131" olarak kabul edilir ve t\u00fcm i\u015fletmelerin '\u0131ndan fazlas\u0131n\u0131 olu\u015fturur. Yine de, veriler KOB\u0130'lerin yaln\u0131zca yakla\u015f\u0131k Y\u00fczde 50'si \u00fcretken<\/a> Ancak bu a\u00e7\u0131\u011f\u0131 kapatmak, i\u015fletme sahipleri ve ekonomi i\u00e7in \u00f6nemli bir de\u011fer yaratabilir.<\/p>\n

Mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme sahipleri ve i\u015fletmelerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en \u00f6nemli 5 zorluk<\/h2>\n

\u0130\u015fletme sahipli\u011fini \u00e7evreleyen oynakl\u0131\u011f\u0131 tan\u0131mak kritik \u00f6neme sahiptir ve anahtar, \u00f6zellikle verimlilik ve etkinlik alanlar\u0131nda, en ba\u015f\u0131ndan itibaren operasyonel m\u00fckemmelli\u011fe \u00f6ncelik vermektir. Ne kadar uzun s\u00fcredir kurulmu\u015f olurlarsa olsunlar, 20 y\u0131l veya daha uzun s\u00fcre ayakta kalm\u0131\u015f olanlar bile, KOB\u0130'ler \u00f6nemli zorluklarla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Verilerimize g\u00f6re, bu \u015firketlerin yakla\u015f\u0131k '\u00fc son on y\u0131lda k\u00e2r b\u00fcy\u00fcmeleri a\u00e7\u0131s\u0131ndan k\u00fc\u00e7\u00fcl\u00fcyor veya durgunla\u015f\u0131yor ve bu da bir\u00e7ok i\u015fletmenin \u00fcstesinden gelmesi gereken \u015feyin vahim bir resmini \u00e7iziyor.<\/p>\n

Verilerimize g\u00f6re, bu be\u015f temel zorluk \u00f6zellikle ba\u015far\u0131n\u0131n \u00f6n\u00fcndeki engeller olarak \u00f6ne \u00e7\u0131k\u0131yor ve OPERI tam da bu noktada fark yaratarak, operasyonel m\u00fckemmelli\u011fe ula\u015fmalar\u0131na yard\u0131mc\u0131 olmak ve geli\u015fmek i\u00e7in devreye giriyor.<\/p>\n

1. Karars\u0131z finansal performans<\/h3>\n

Verimsiz i\u015f ak\u0131\u015flar\u0131, k\u00f6t\u00fc operasyonel s\u00fcre\u00e7 tasar\u0131mlar\u0131 ve s\u0131n\u0131rl\u0131 dijital okuryazarl\u0131k nedeniyle s\u0131n\u0131rl\u0131 karlar.<\/p>\n

2. Y\u00fcksek malzeme maliyeti<\/h3>\n

Emtia maliyetleri artmaya devam edecek ve KOB\u0130'ler, tedarik\u00e7i havuzunun dar olmas\u0131 ve pazarl\u0131k g\u00fcc\u00fcn\u00fcn s\u0131n\u0131rl\u0131 olmas\u0131 nedeniyle y\u00fcksek malzeme maliyetleriyle kar\u015f\u0131 kar\u015f\u0131ya kalacak.<\/p>\n

3. Tedarik zinciri kesintileri<\/h3>\n

KOB\u0130'ler tedarik zincirinin en sonunda yer almaktad\u0131r ve k\u00fcresel kesintileri y\u00f6netme konusunda daha az donan\u0131ml\u0131d\u0131r, bu da envanter ve teslimat yakla\u015f\u0131mlar\u0131n\u0131n iyile\u015ftirilmesini gerektirmektedir.<\/p>\n

4. \u0130nsan kaynaklar\u0131 zorluklar\u0131<\/h3>\n

D\u00fcnya \u00e7ap\u0131nda i\u015f g\u00fcc\u00fc k\u0131tl\u0131\u011f\u0131<\/a>KOB\u0130'ler b\u00fcy\u00fcme f\u0131rsatlar\u0131 ve i\u015f g\u00fcc\u00fc geli\u015ftirme nedeniyle yetenekleri \u00e7ekme ve elde tutma konusunda zorluk ya\u015f\u0131yor.<\/p>\n

5. Teknolojik adaptasyon<\/h3>\n

Dijital okuryazarl\u0131\u011f\u0131n eksikli\u011fi, KOB\u0130'ler i\u00e7in \u00f6nemli bir zorluk olup, dijital ara\u00e7lar\u0131 benimseme, de\u011ferli i\u00e7g\u00f6r\u00fcler \u00e7\u0131karma ve otomasyon \u00e7\u00f6z\u00fcmleri uygulama becerilerini etkilemektedir.<\/p>\n

OPERI say\u0131larla \u2013 Operasyonel M\u00fckemmelli\u011fin KOB\u0130 ba\u015far\u0131s\u0131n\u0131n anahtar\u0131 olmas\u0131n\u0131n nedeni<\/h2>\n

INCIT'in verilerine g\u00f6re, KOB\u0130 liderleri ve i\u015fletme sahipleri, OPERI'nin faydalar\u0131n\u0131 yakalayarak yaln\u0131zca \u00fcretkenli\u011fi de\u011fil, ayn\u0131 zamanda \u015fu di\u011fer temel alanlar\u0131 da art\u0131rabilirler: i\u015fletme karlar\u0131 (yakla\u015f\u0131k iyile\u015fme), malzeme maliyeti (yakla\u015f\u0131k azalma), zaman\u0131nda ve tam teslimat (yakla\u015f\u0131k iyile\u015fme), yetenek tutma (ciroda azalma) ve i\u015fg\u00fcc\u00fc \u00fcretkenli\u011fi (ki\u015fi ba\u015f\u0131na \u00fcretilen birimlerde iyile\u015fme).<\/p>\n

\"\"<\/p>\n

OPERI, liderleri i\u015fletmelerinin operasyonel m\u00fckemmellik ve i\u015f ba\u015far\u0131s\u0131na do\u011fru yolculu\u011funda s\u00fcr\u00fcc\u00fc koltu\u011funa oturtan kapsaml\u0131, "her y\u00f6n\u00fcyle" bir \u00f6z de\u011ferlendirme arac\u0131d\u0131r. CEO'lara ve i\u015f sahiplerine, sekt\u00f6rdeki akranlar\u0131yla performans k\u0131yaslamas\u0131 yapma, rekabet avantajlar\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in de\u011ferli i\u00e7g\u00f6r\u00fcler ve bilgi edinme olana\u011f\u0131 sa\u011flar.<\/p>\n

KOB\u0130'lerin operasyonel zorluklar\u0131na \u00e7\u00f6z\u00fcm ve artan g\u00f6r\u00fcn\u00fcrl\u00fck<\/h2>\n

Liderlerin ve i\u015fletme sahiplerinin operasyonel m\u00fckemmelli\u011fe acilen \u00f6ncelik vermeleri ve s\u00fcrekli iyile\u015ftirme k\u00fclt\u00fcr\u00fc olu\u015fturmak ve operasyonel iyile\u015ftirmeleri y\u00f6nlendirmek i\u00e7in hemen harekete ge\u00e7meleri gerekti\u011fi a\u00e7\u0131kt\u0131r; bunlar KOB\u0130'ler i\u00e7in uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin kilidini a\u00e7man\u0131n anahtarlar\u0131d\u0131r.<\/p>\n

OPERI'nin sa\u011flad\u0131\u011f\u0131 operasyonel zaaflar konusunda netlik sayesinde, CEO'lar, KOB\u0130 liderleri ve i\u015fletme sahipleri bu zorluklar\u0131 belirleyebilir, ele alabilir ve \u00fcstesinden gelebilir, bilgilerini dijital okuryazarl\u0131\u011f\u0131 a\u00e7\u0131\u011fa \u00e7\u0131karmak ve yenilik\u00e7i teknolojiyi verimli bir \u015fekilde entegre etmek i\u00e7in bir kald\u0131ra\u00e7 haline getirebilirler. Veri odakl\u0131 karar alma ile i\u015f g\u00f6r\u00fcn\u00fcmlerini iyile\u015ftirebilir ve g\u00fcvenle yeni pazarlara a\u00e7\u0131lmak i\u00e7in b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 ke\u015ffedebilirler.<\/p>\n

OPERI, \u00fcretim yapan KOB\u0130'lerin zorluklar\u0131n \u00fcstesinden gelmelerini, verimsizlikleri ele almalar\u0131n\u0131, son teknolojiyi benimsemelerini ve s\u00fcrd\u00fcr\u00fclebilir uygulamalar\u0131 benimseyerek yaln\u0131zca b\u00fcy\u00fcmeyi sa\u011flamakla kalmay\u0131p zorlu bir pazarda rekabet\u00e7i kalmalar\u0131n\u0131 sa\u011flar. Harekete ge\u00e7me zaman\u0131 \u015fimdi. INCIT ile ileti\u015fime ge\u00e7in contact@INCIT.org<\/a> \u0130\u015fletmeniz i\u00e7in daha g\u00fc\u00e7l\u00fc, daha s\u00fcrd\u00fcr\u00fclebilir bir gelecek sa\u011flamak amac\u0131yla OPERI d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcz\u00fc bug\u00fcnden ba\u015flat\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"

Worldwide \u2013 27 February 2025 \u2013 Singapore \u2013 INCIT is proud to announce the launch of its Operations Excellence Readiness Index (OPERI), a cutting-edge self-assessment tool that will empower micro, small, and medium enterprises (MSMEs) and MSME business owners to tackle their toughest operational challenges, unlocking key benefits like boosting productivity, fast-tracking their growth and […]<\/p>\n","protected":false},"author":3,"featured_media":35082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[188,191,182,183],"class_list":["post-32711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-msme","tag-operational-challenges","tag-operational-excellence","tag-operi"],"acf":{"featured_post":true},"_links":{"self":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/32711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/comments?post=32711"}],"version-history":[{"count":2,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/32711\/revisions"}],"predecessor-version":[{"id":35084,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/32711\/revisions\/35084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/media\/35082"}],"wp:attachment":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/media?parent=32711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/categories?post=32711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/tags?post=32711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}