Gartner, bu y\u0131l tedarik\u00e7iler ve al\u0131c\u0131lar aras\u0131ndaki B2B sat\u0131\u015f etkile\u015fimlerinin 'inin dijital kanallar arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fece\u011fini \u00f6ng\u00f6r\u00fcyor ve End\u00fcstri 4.0 ak\u0131ll\u0131 teknolojilerinin de\u011ferlendirilmesi ve sat\u0131n al\u0131nmas\u0131n\u0131n evrimle\u015fti\u011fini vurguluyor. Bu yeni norm olmas\u0131na ra\u011fmen, her \u015fey yolunda gitmiyor.<\/p>\n
Sat\u0131n alma g\u00fcc\u00fcne sahip ekiplerin neredeyse d\u00f6rtte \u00fc\u00e7\u00fc () \u015fu sorunlar\u0131 ya\u015f\u0131yor: \u201csa\u011fl\u0131ks\u0131z \u00e7at\u0131\u015fma\u201d<\/a> Gartner taraf\u0131ndan bildirildi\u011fi \u00fczere, payda\u015flar aras\u0131nda yaln\u0131zca daha iyi bir i\u015fbirli\u011fine de\u011fil, ayn\u0131 zamanda payda\u015flar aras\u0131nda daha iyi uyum, ileti\u015fim ve karar alma \u00e7er\u00e7evelerine olan ihtiyac\u0131n alt\u0131n\u0131 \u00e7iziyor. \u00dcretimde, ak\u0131ll\u0131 \u00fcretim \u00e7\u00f6z\u00fcmleri i\u00e7in al\u0131c\u0131 yolculu\u011fu her \u015feyden \u00e7ok basit ama do\u011fru \u00e7\u00f6z\u00fcm\u00fc(\u00e7\u00f6z\u00fcmleri) entegre ettiklerinden emin olmak i\u00e7in bu i\u015f alan\u0131nda nas\u0131l ilerlemeliler? A\u015fa\u011f\u0131da, inovasyon benimseme a\u00e7\u0131s\u0131ndan en acil zorluklar\u0131 ve bunlar\u0131n nas\u0131l ele al\u0131naca\u011f\u0131n\u0131 inceliyoruz.<\/p>\n \u00dcretim sekt\u00f6r\u00fc, End\u00fcstri 4.0'a ge\u00e7i\u015fi sa\u011flamak ve End\u00fcstri 5.0'a haz\u0131rlanmak i\u00e7in ak\u0131ll\u0131 \u00e7\u00f6z\u00fcmler benimseme yar\u0131\u015f\u0131na devam ederken, bu pazar yerleri, en iyi performans g\u00f6steren \u00fcreticilerin bile kar\u015f\u0131la\u015ft\u0131\u011f\u0131 temel zorluklar\u0131 ele alma y\u00f6n\u00fcnde \u00e7al\u0131\u015fma a\u00e7\u0131s\u0131ndan ger\u00e7ek bir de\u011fer ta\u015f\u0131yor.<\/p>\n Prioritise+ Pazar Yerine Girin \u2013 bunun gibi tek elden al\u0131\u015fveri\u015f imkan\u0131 sunan bir \u00fcretim pazar\u0131n\u0131n cazibesi, ba\u015far\u0131n\u0131n \u00f6n\u00fcndeki engelleri ele almak i\u00e7in \u00e7e\u015fitli ara\u00e7lar\u0131, yakla\u015f\u0131mlar\u0131 ve \u00e7\u00f6z\u00fcmleri tek bir yerde bir araya getirmesidir. dijital d\u00f6n\u00fc\u015f\u00fcm<\/a>Yapay zeka ve otomasyonu benimseyerek gelece\u011fe haz\u0131r, talep \u00fczerine \u00fcretime ge\u00e7meyi, tedarik zinciri kesintilerini y\u00f6netmeyi, yetenek y\u00f6netimi ve eksikliklerini gidermeyi ve nihayetinde s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve d\u00f6ng\u00fcsel ekonomiyi te\u015fvik etmeyi hedefliyor. INCIT taraf\u0131ndan tasarlanan pazar yeri deneyimi, her \u00fcretim i\u015fletmesine \u00f6zel olarak uyarlanarak, kullan\u0131c\u0131lar\u0131n yaln\u0131zca kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131ndan de\u011fil, ayn\u0131 zamanda arama sonu\u00e7lar\u0131nda alakas\u0131z \u00fcr\u00fcnlerin \u00e7\u0131kmas\u0131 ve onlar\u0131 bunaltmas\u0131 gibi \u00e7ok yayg\u0131n bir sorundan da ka\u00e7\u0131nmalar\u0131n\u0131 sa\u011fl\u0131yor; bu da de\u011ferli zaman kayb\u0131na yol a\u00e7abilir.<\/p>\n Deloitte'a g\u00f6re, \u00e7o\u011funluk (Y\u00fczde 78<\/a>) \u00fcreticilerinin yaln\u0131zca teknoloji yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rmakla kalmay\u0131p, b\u00fct\u00e7elerinin 'sinden fazlas\u0131n\u0131 ak\u0131ll\u0131 \u00fcretim giri\u015fimlerine ay\u0131rmaya haz\u0131rlan\u0131yor. Yat\u0131r\u0131mlar\u0131n artt\u0131\u011f\u0131 ancak yenilik\u00e7i \u00e7\u00f6z\u00fcmlerin tercihinin de artt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor ve bu da bunalma ve teknoloji yorgunlu\u011funa yol a\u00e7abiliyor.<\/p>\n CIO Magazine'in haberine g\u00f6re, Deloitte'un ba\u015fkan\u0131 ve ulusal ABD CIO program lideri Lou DiLorenzo Jr., yeni teknolojiyi takip etmenin herhangi bir CIO i\u00e7in i\u015fin b\u00fcy\u00fck bir par\u00e7as\u0131 oldu\u011funu ancak "de\u011fi\u015fim h\u0131z\u0131n\u0131n artt\u0131\u011f\u0131n\u0131" iddia ediyor. Her g\u00fcn yeniliklerin ortaya \u00e7\u0131kt\u0131\u011f\u0131 \u00fcretim sekt\u00f6r\u00fcnde, bu, end\u00fcstrinin \u00f6n saflar\u0131nda yer alan bu i\u015fletmelerin her zamankinden daha fazla deneyimledi\u011fi \u015feyi yans\u0131t\u0131yor.<\/p>\n \u00dcretim sekt\u00f6r\u00fcnde, Prioritise+ Marketplace, al\u0131c\u0131lar\u0131 ilgili tedarik\u00e7ilerle bir araya getirerek ve her belirli i\u015fletme i\u00e7in yaln\u0131zca uygun \u00e7\u00f6z\u00fcmleri y\u00f6nlendirerek d\u00f6n\u00fc\u015f\u00fcm i\u00e7in bir kataliz\u00f6r g\u00f6revi g\u00f6rebilir. Bu pazar yerleri ayr\u0131ca topluluk olu\u015fturabilir ve \u00fcreticilerin yaln\u0131zca do\u011fru \u00e7\u00f6z\u00fcmleri aramak i\u00e7in de\u011fil, ayn\u0131 zamanda tekliflerini ve politikalar\u0131n\u0131 \u015fekillendirmek i\u00e7in yararl\u0131 geri bildirimler almak i\u00e7in g\u00fcvenilir bir ortamda yer almalar\u0131na olanak tan\u0131r.<\/p>\n INCIT'in Prioritise+ Marketplace gibi bir platformla birle\u015ftirilen kapsaml\u0131 bir i\u015f de\u011ferlendirmesi, liderlerin ve i\u015f sahiplerinin yaln\u0131zca kritik i\u00e7g\u00f6r\u00fcler sa\u011flamakla kalmay\u0131p ayn\u0131 zamanda do\u011fru uyum te\u015fhis ara\u00e7lar\u0131n\u0131 ve son \u00e7\u00f6z\u00fcmleri ortaya \u00e7\u0131kararak \u00f6ne ge\u00e7melerine yard\u0131mc\u0131 olabilir. A\u015fa\u011f\u0131da, bir pazaryerine dahil olman\u0131n temel avantajlar\u0131n\u0131 inceliyoruz:<\/p>\n Desteklenen do\u011fru dijital \u00e7\u00f6z\u00fcmler ve ara\u00e7 tak\u0131mlar\u0131 s\u00fcrekli iyile\u015ftirme yakla\u015f\u0131m\u0131<\/a> \u00f6nemli kazan\u0131mlar sa\u011flar. Bir zamanlar gizli olan \u015fey, performans \u00f6l\u00e7\u00fcm\u00fc, takibi ve analizini destekleyen, verimlilik ve iyile\u015ftirmeler etraf\u0131nda merkezlenen f\u0131rsat alanlar\u0131n\u0131 vurgulayan bu dijital \u00e7\u00f6z\u00fcmler arac\u0131l\u0131\u011f\u0131yla eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fclerle ortaya \u00e7\u0131kar\u0131labilir.<\/p>\n \u00dcretim sekt\u00f6r\u00fcn\u00fcn s\u00fcrekli bilgi ve g\u00fcr\u00fclt\u00fc f\u0131rt\u0131nas\u0131nda, INCIT ve Prioritise+ Marketplace gibi \u00e7\u00f6z\u00fcmler, kullan\u0131c\u0131lar\u0131n normal pazaryerinin yaratt\u0131\u011f\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131 olmadan ihtiya\u00e7lar\u0131na uyan \u00e7\u00f6z\u00fcmleri bulmalar\u0131n\u0131 sa\u011flayan yeni incelenmi\u015f ve de\u011ferlendirilmi\u015f \u015firketleri ayd\u0131nlatan bir el feneri g\u00f6revi g\u00f6rebilir. Bu dinamik ekosistem sayesinde, eyleme y\u00f6nelik i\u00e7g\u00f6r\u00fcler<\/a> Do\u011fru ara\u00e7larla.<\/p>\n Dijital pazar yerleri yeni \u00e7\u00f6z\u00fcmlere a\u00e7\u0131lan kap\u0131n\u0131z oldu\u011funda, bu \u00e7\u00f6z\u00fcmlerin se\u00e7eneklerinin say\u0131s\u0131 ve k\u00fcresel eri\u015fimi geni\u015fleyecek, aralar\u0131ndan se\u00e7im yapabilece\u011finiz \u00e7e\u015fitli bir yelpaze sunacak ve i\u015fletmeniz i\u00e7in en iyi \u00e7\u00f6z\u00fcm\u00fc se\u00e7menize olanak tan\u0131yacakt\u0131r. Operasyonel iyile\u015ftirmede \u00f6l\u00e7\u00fclebilir sonu\u00e7lar\u0131n somutla\u015fmas\u0131n\u0131 sa\u011flayabilen bu do\u011fru uyumlu sa\u011flay\u0131c\u0131lar.<\/p>\n \u00dcretim i\u015fletmeleri, fiyatlar\u0131 inceleyip kar\u015f\u0131la\u015ft\u0131rarak, tercihlerinin yaln\u0131zca piyasadaki en iyi yat\u0131r\u0131mla uyumlu olmas\u0131n\u0131 de\u011fil, ayn\u0131 zamanda b\u00fct\u00e7elerine de uygun olmas\u0131n\u0131 sa\u011flayabilirler. Bu, CFO'lar ve y\u00f6netim kurulu \u00fcyelerinin b\u00fct\u00e7elerini s\u0131k\u0131la\u015ft\u0131rmas\u0131, tasarruf etmeye, yat\u0131r\u0131m yapmaya ve kurulu\u015flar\u0131n\u0131 ileriye ta\u015f\u0131yacak b\u00fct\u00e7e tahsislerini art\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir.<\/p>\n Dijital bir pazar yeri, ekiplerin ve payda\u015flar\u0131n kolay eri\u015fimi i\u00e7in t\u00fcm mesajlar\u0131n tek bir panoda tutulmas\u0131n\u0131 sa\u011flayarak ileti\u015fimleri kolayla\u015ft\u0131rabilecek merkezi bir ileti\u015fim sunar.<\/p>\n Hedeflere ula\u015f\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in bo\u015fluklar tespit edilir ve giderilir. Prioritise+ Marketplace sayesinde, \u00fcretim kurulu\u015flar\u0131 bo\u015fluklar\u0131 kapatmaya yard\u0131mc\u0131 olabilecek ve bunun sonucunda dijital d\u00f6n\u00fc\u015f\u00fcm ve operasyonel iyile\u015ftirmelerde \u00f6nemli kazan\u0131mlar elde edebilecek do\u011fru tedarik\u00e7ileri bulabilir.<\/p>\n Belirsizlik ve kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 h\u00fck\u00fcm s\u00fcrd\u00fc\u011f\u00fcnde, \u00fcreticiler bundan zarar g\u00f6r\u00fcr. Prioritise+ Marketplace ile, \u00e7\u00f6z\u00fcmler ve \u00e7er\u00e7eveler aras\u0131nda sinerji sa\u011flamak i\u00e7in INCIT'nin \u00f6nceliklendirme endeksi de\u011ferlendirme \u00e7er\u00e7eveleriyle uyumlu, b\u00fct\u00fcnle\u015fik bir yakla\u015f\u0131m benimseyebilirsiniz.<\/p>\n Yar\u0131n\u0131n ak\u0131ll\u0131 \u00fcreticisine d\u00f6n\u00fc\u015fmek i\u00e7in, \u00fcreticiler en kritik zorluklar\u0131n\u0131 belirlemeli ve ele almal\u0131d\u0131r. Prioritise+ Marketplace'e girin - potansiyel ortaklar\u0131 her \u00fcretim i\u015fletmesinin gereksinimlerine g\u00f6re uyarlayarak ilgili sa\u011flay\u0131c\u0131lar\u0131 s\u0131ralayan dinamik bir e\u015fle\u015ftirme platformu. Bu, bu belirlenen bo\u015fluklar\u0131 ele almak i\u00e7in daha derin dijital ara\u00e7 setlerine ve\/veya \u00e7\u00f6z\u00fcmlere k\u00fcresel eri\u015fim sunan tek durakl\u0131 bir ma\u011fazad\u0131r.<\/p>\n Bir \u00fcretim i\u015fletmesi, Ak\u0131ll\u0131 End\u00fcstri Haz\u0131rl\u0131k Endeksi (SIRI) veya T\u00fcketici S\u00fcrd\u00fcr\u00fclebilirli\u011fi End\u00fcstri Haz\u0131rl\u0131k Endeksi (COSIRI) gibi INCIT'in \u00f6nceliklendirme endeksi de\u011ferlendirmelerinden birini tamamlad\u0131ktan sonra, \u00fcreticiler bo\u015fluklar\u0131 gidermek ve hedeflere ula\u015fmak i\u00e7in Prioritise+ Marketplace'i kullanabilir. Bunu, d\u00f6n\u00fc\u015f\u00fcm yol haritalar\u0131na g\u00f6re i\u015fletmenin belirli kritik alanlar\u0131n\u0131 hedefleyen dijital ara\u00e7 tak\u0131mlar\u0131n\u0131 ve\/veya ideal \u00e7\u00f6z\u00fcmleri bulmalar\u0131na yard\u0131mc\u0131 olarak yapar. Prioritise+ Marketplace, stratejik odaklanmay\u0131 sa\u011flamak i\u00e7in INCIT'in \u00f6nceliklendirme endeksi de\u011ferlendirme \u00e7er\u00e7eveleriyle uyumlu teklifler sunar.<\/p>\n Yan\u0131n\u0131zda bu benzersiz platformla, \u00fcretim i\u015fletmeleri \u00fcreticileri do\u011fru sa\u011flay\u0131c\u0131larla sorunsuz bir \u015fekilde birle\u015ftirerek end\u00fcstriyel d\u00f6n\u00fc\u015f\u00fcmlerini kolayla\u015ft\u0131rabilir. Uygun \u00e7\u00f6z\u00fcmlerle, Prioritise+ Marketplace ba\u015far\u0131l\u0131 inovasyon ve ak\u0131ll\u0131 \u00fcretim uygulamas\u0131na giden net bir yolu ayd\u0131nlatmaya yard\u0131mc\u0131 olur. Prioritise+ Marketplace hakk\u0131nda daha fazla bilgi edinmek i\u00e7in,bize Ula\u015f\u0131n<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" This year, Gartner predicts 80 per cent of B2B sales interactions between suppliers and buyers will occur through digital channels, highlighting that evaluating and purchasing Industry 4.0 smart technologies is evolving. Despite this being the new norm, it isn\u2019t all smooth sailing. Almost three-quarters (74 per cent) of teams wielding purchasing power are experiencing \u201cunhealthy […]<\/p>\n","protected":false},"author":3,"featured_media":38121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[278,35,195],"class_list":["post-38120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-digital-manufacturing","tag-manufacturing","tag-prioritise-marketplace"],"acf":{"topic":"digitalisation"},"_links":{"self":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/38120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/comments?post=38120"}],"version-history":[{"count":4,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/38120\/revisions"}],"predecessor-version":[{"id":38129,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/posts\/38120\/revisions\/38129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/media\/38121"}],"wp:attachment":[{"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/media?parent=38120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/categories?post=38120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/tr\/wp-json\/wp\/v2\/tags?post=38120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Dijital \u00fcretim pazarlar\u0131n\u0131n \u00e7\u00f6zebilece\u011fi zorluklar<\/h2>\n
\u00dcretim pazarlar\u0131 \u00fcr\u00fcn ve yeni teknoloji yo\u011funlu\u011funu azaltabilir mi?<\/h2>\n
Prioritise+ Pazar Yeri'nin tan\u0131m\u0131 ve faydalar\u0131<\/h2>\n
Prioritise+ Marketplace'in en \u00f6nemli 5 avantaj\u0131<\/h2>\n
1. Ki\u015fiye \u00f6zel \u00e7\u00f6z\u00fcmler ve inovasyon se\u00e7enekleri<\/h3>\n
2. Teknoloji g\u00fcr\u00fclt\u00fcs\u00fcn\u00fc azalt\u0131n<\/h3>\n
3. Tedarik\u00e7ilere eri\u015fimin artmas\u0131<\/h3>\n
4. Maliyet kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h3>\n
5. Ak\u0131c\u0131 ileti\u015fim<\/h3>\n
6. Bo\u015fluklar\u0131 kapat\u0131n, hedeflere ula\u015f\u0131n<\/h3>\n
7. Birle\u015fik bir yakla\u015f\u0131m benimseyin<\/h3>\n
End\u00fcstriyel evriminizi bug\u00fcn Prioritise+ Marketplace ile ilerletin<\/h2>\n