Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t khu\u00f4n kh\u1ed5 M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb (ESG) m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 b\u1ec1n v\u1eefng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng. N\u00f3 r\u1ea5t tinh t\u1ebf v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 si\u00eang n\u0103ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t. L\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 nhi\u1ec7m v\u1ee5 t\u00edch h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc ESG v\u00e0o c\u1ea5u tr\u00fac ho\u1ea1t \u0111\u1ed9ng v\u00e0 chu\u1ed7i cung \u1ee9ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u1ea5p b\u00e1ch do \u00e1p l\u1ef1c x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng gia t\u0103ng \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n d\u1ea5u ch\u00e2n m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi lao \u0111\u1ed9ng.<\/p>\n
Tr\u00ean to\u00e0n c\u1ea7u, ng\u00e0nh s\u1ea3n xu\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1edfi Gartner<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c kh\u00ed th\u1ea3i to\u00e0n c\u1ea7u, kho\u1ea3ng 50 ph\u1ea7n tr\u0103m k\u1ebft h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c v\u1eadn t\u1ea3i. Tuy nhi\u00ean, s\u1ea3n xu\u1ea5t c\u00f3 nhi\u1ec1u c\u1ea1m b\u1eaby kh\u00e1c nhau ngo\u00e0i kh\u00ed th\u1ea3i ph\u1ea3i \u0111\u1ed1i m\u1eb7t, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 chu\u1ed7i cung \u1ee9ng v\u00e0 vi ph\u1ea1m nh\u00e2n quy\u1ec1n (xem v\u1ee5 ki\u1ec7n b\u1ecb c\u00e1o bu\u1ed9c ch\u1ed1ng l\u1ea1ith\u1eddi trang nhanh<\/a>ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3\u00c1nh s\u00e1ng<\/a>).<\/p>\n Th\u1ecb tr\u01b0\u1eddng may m\u1eb7c, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1eddi trang nhanh, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0H&M<\/a>, Zara, v.v., d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng v\u1ecdt l\u00ean CAGR h\u01a1n3 ph\u1ea7n tr\u0103m<\/a>trong giai \u0111o\u1ea1n 2022-2027. S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 ch\u1ee7 y\u1ebfu l\u00e0 do chi ph\u00ed sinh ho\u1ea1t t\u0103ng v\u00e0 l\u1ea1m ph\u00e1t, nh\u01b0ng vi\u1ec7c t\u0103ng s\u1ea3n l\u01b0\u1ee3ng trong l\u0129nh v\u1ef1c n\u00e0y th\u1ef1c s\u1ef1 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 m\u00f4i tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i th\u1eddi trang. \u0110\u00e3 c\u00f35,2 tri\u1ec7u t\u1ea5n<\/a>ch\u1ea5t th\u1ea3i d\u1ec7t may t\u1ea1i Li\u00ean minh ch\u00e2u \u00c2u h\u00e0ng n\u0103m. Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang ch\u1ec9 l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac s\u1ea3n xu\u1ea5t, nh\u01b0ng n\u00f3 ph\u1ea3n \u00e1nh nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 ESG m\u00e0 to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t: qu\u1ea3n l\u00fd theo quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd h\u01a1n v\u00e0 th\u00e1i \u0111\u1ed9 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n \u0110\u1ec3 tr\u00e1nh r\u1ee7i ro ho\u1eb7c vi ph\u1ea1m li\u00ean quan \u0111\u1ebfn ESG, tr\u01b0\u1edbc ti\u00ean c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i hi\u1ec3u vai tr\u00f2 c\u1ee7a s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 sau \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p \u0111\u1ec3 duy tr\u00ec c\u00e1c cam k\u1ebft ESG.<\/p>\n \u0110\u1ec3 b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c h\u00e0nh vi vi ph\u1ea1m ESG, \u0111\u1ea1o \u0111\u1ee9c c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 trong b\u1ea5t k\u1ef3 khu\u00f4n kh\u1ed5 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u1ee5c ti\u00eau kinh doanh n\u00e0o \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro v\u00e0 b\u1ea5t k\u1ef3 h\u00e0nh vi vi ph\u1ea1m quy \u0111\u1ecbnh t\u1ed1n k\u00e9m n\u00e0o. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn nhi\u1ec1u nguy\u00ean t\u1eafc v\u00e0 \u01b0u ti\u00ean, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng lao \u0111\u1ed9ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00f4ng b\u1eb1ng (t\u1ee9c l\u00e0 cung c\u1ea5p \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c an to\u00e0n, ti\u1ec1n l\u01b0\u01a1ng c\u00f4ng b\u1eb1ng, quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng), t\u00ednh b\u1ec1n v\u1eefng v\u1ec1 m\u00f4i tr\u01b0\u1eddng (t\u1ee9c l\u00e0 c\u1eaft gi\u1ea3m ch\u1ea5t th\u1ea3i, gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon, s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng) v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00e2n thi\u1ec7n v\u1edbi ESG.<\/p>\n Theo Hoa K\u1ef3 C\u01a1 quan b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng<\/a> (EPA), \u201cs\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng l\u00e0 vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t th\u00f4ng qua c\u00e1c quy tr\u00ecnh kinh t\u1ebf l\u00e0nh m\u1ea1nh gi\u00fap gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng trong khi v\u1eabn b\u1ea3o t\u1ed3n n\u0103ng l\u01b0\u1ee3ng v\u00e0 t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean\u201d. H\u01a1n n\u1eefa, EPA cho r\u1eb1ng khi s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, c\u00e1c l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea3i thi\u1ec7n an to\u00e0n cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ea3n ph\u1ea9m, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 3P.<\/p>\n L\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra n\u00f3, John Elkington<\/a>, g\u1ee3i \u00fd, ba ti\u00eau ch\u00ed c\u01a1 b\u1ea3n l\u00e0 th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c th\u00eam v\u00e0o DNA c\u1ee7a khu\u00f4n kh\u1ed5 c\u00f4ng ty. Tri\u1ebft l\u00fd c\u1ee7a '3P<\/a>' c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng v\u00e0o s\u1ea3n xu\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau ESG \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u00ec v\u1ec1 b\u1ea3n ch\u1ea5t, ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nguy\u00ean t\u1eafc ESG. 3P bao g\u1ed3m:<\/p>\n 1) S\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng<\/strong> \u2013 li\u00ean quan \u0111\u1ebfn thu nh\u1eadp, l\u1ee3i nhu\u1eadn v\u00e0 d\u00f2ng ti\u1ec1n nh\u01b0ng cu\u1ed1i c\u00f9ng, c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c li\u1ec7u m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ef1c hi\u1ec7n t\u00e0i ch\u00ednh<\/a> T\u1ed1t.<\/p>\n 2) Con ng\u01b0\u1eddi<\/strong> \u2013 li\u00ean quan \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ti\u1ec1n l\u01b0\u01a1ng c\u00f4ng b\u1eb1ng, \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c l\u00e0nh m\u1ea1nh v\u00e0 \u0111\u1ed1i x\u1eed c\u00f4ng b\u1eb1ng v\u1edbi nh\u00e2n vi\u00ean.<\/p>\n 3) H\u00e0nh tinh<\/strong> \u2013 li\u00ean quan \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 cam k\u1ebft th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng.<\/p>\n B\u1eb0NG T\u1ea1p ch\u00ed Forbes<\/a> g\u1ee3i \u00fd r\u1eb1ng, \u201ct\u00ednh b\u1ec1n v\u1eefng trong s\u1ea3n xu\u1ea5t kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u00e1p \u1ee9ng m\u1ed9t lo\u1ea1t c\u00e1c m\u1ee5c ti\u00eau to\u00e0n c\u1ea7u ho\u1eb7c ki\u1ec3m tra danh s\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t\u201d m\u00e0 c\u00f2n bao g\u1ed3m cam k\u1ebft \u201c\u0111\u01b0a tinh th\u1ea7n c\u1ee7a '3 P'\u201d v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n B\u1ea5t k\u1ec3 giai \u0111o\u1ea1n n\u00e0o c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t trong h\u00e0nh tr\u00ecnh ESG c\u1ee7a ri\u00eang m\u00ecnh, vi\u1ec7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c \u01b0u ti\u00ean b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh \u0111\u00e1ng k\u1ec3. Moody's Analytics trong "T\u00e1c \u0111\u1ed9ng kinh doanh c\u1ee7a hi\u1ec7u su\u1ea5t ESG" \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c s\u1ef1 ki\u1ec7n b\u1ec1n v\u1eefng v\u1eeba ph\u1ea3i ho\u1eb7c nghi\u00eam tr\u1ecdng c\u00f3 th\u1ec3 g\u00e2y ra t\u1ed5n th\u1ea5t cao t\u1edbi 7.5% th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n gi\u1ea3m<\/a> trong m\u1ed9t kho\u1ea3ng th\u1eddi gian n\u0103m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t v\u00ec m\u1ed9t lo\u1ea1t c\u00e1c h\u00e0nh vi vi ph\u1ea1m ESG bao g\u1ed3m c\u00e1c h\u00e0nh vi vi ph\u1ea1m li\u00ean quan \u0111\u1ebfn quy\u1ec1n con ng\u01b0\u1eddi, t\u1ea9y xanh<\/a>v\u00e0 c\u00e1c h\u00e0nh vi vi ph\u1ea1m theo quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn d\u1ea5u ch\u00e2n carbon. M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty M\u1ef9 b\u1ecb k\u1ebft t\u1ed9i g\u00e2y \u00f4 nhi\u1ec5m qu\u00e1 m\u1ee9c l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed9ng c\u01a1 xe t\u1ea3i M\u1ef9 Cummins Inc, c\u00f4ng ty n\u00e0y s\u1ebd b\u1ecb ph\u1ea1t m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn USD $1,675 t\u1ef7<\/a> t\u1ed1t. \u1ede Hoa K\u1ef3, c\u00e1c tr\u01b0\u1eddng h\u1ee3p ph\u1ea1t ESG \u0111ang gia t\u0103ng theo c\u1ef1u l\u00e3nh \u0111\u1ea1o \u1ee6y ban Ch\u1ee9ng kho\u00e1n v\u00e0 Giao d\u1ecbch (SEC), Kurt Gottschall, hi\u1ec7n l\u00e0 \u0111\u1ed1i t\u00e1c t\u1ea1i c\u00f4ng ty lu\u1eadt Haynes Boone. \u00d4ng n\u00f3i r\u1eb1ng \u201ch\u00ecnh ph\u1ea1t s\u1ebd cao h\u01a1n<\/a>\u201d ch\u1ee7 y\u1ebfu l\u00e0 do \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi c\u1ee7a ban l\u00e3nh \u0111\u1ea1o SEC.<\/p>\n Ngo\u00e0i h\u00ecnh ph\u1ea1t, c\u00f2n c\u00f3 t\u00f2a \u00e1n d\u01b0 lu\u1eadn, c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i g\u1ea7n nh\u01b0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng n\u1ebfu m\u1ea5t l\u00f2ng tin gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Do nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng n\u00e0y, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i \u01b0u ti\u00ean c\u00e1c \u01b0u ti\u00ean ESG cho ph\u00fac l\u1ee3i chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n N\u1ebfu ESG kh\u00f4ng \u0111\u01b0\u1ee3c duy tr\u00ec nh\u01b0 m\u1ed9t tr\u1ee5 c\u1ed9t s\u1ea3n xu\u1ea5t ch\u00ednh, nh\u1eefng th\u00e1ch th\u1ee9c s\u1ebd n\u1ea3y sinh, nh\u01b0ng nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong s\u1ea3n xu\u1ea5t l\u00e0 g\u00ec? Vi\u1ec7c m\u1ea5t l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 gi\u00e1m s\u00e1t c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, s\u1ef1 c\u00f4ng khai kh\u00f4ng t\u1ed1t v\u00e0 s\u1ef1 s\u1ee5t gi\u1ea3m trong \u0111\u1ea7u t\u01b0 \u0111\u1ec1u c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb khu\u00f4n kh\u1ed5 ESG k\u00e9m, v\u00e0 r\u1ee7i ro v\u1ec1 danh ti\u1ebfng gia t\u0103ng qua g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c c\u1ef1c k\u1ef3 c\u00f3 v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 h\u1ee7y ho\u1ea1i danh ti\u1ebfng c\u1ee7a c\u00f4ng ty m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 kh\u00f4ng th\u1ec3 c\u1ee9u v\u00e3n.<\/p>\n \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u00e1o c\u00e1o Gi\u00e1m s\u00e1t danh ti\u1ebfng to\u00e0n c\u1ea7u n\u0103m 2023 g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t hi\u1ec7n ra ba m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ESG<\/a> v\u1ec1 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i:<\/p>\n 1) Bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng (33 ph\u1ea7n tr\u0103m).<\/strong><\/p>\n 2) Gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh (28 ph\u1ea7n tr\u0103m).<\/strong><\/p>\n 3) Vi\u1ec7c c\u1ea3i thi\u1ec7n t\u00ednh an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng (26 ph\u1ea7n tr\u0103m).<\/strong><\/p>\n Tuy nhi\u00ean, \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7uIPSOS<\/a>\u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t trong m\u1ed9t b\u00e1o c\u00e1o r\u1eb1ng "ng\u01b0\u1eddi mua s\u1eafm c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u1ea7u ti\u00ean b\u1edfi nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t cho b\u1ea3n th\u00e2n h\u1ecd, sau \u0111\u00f3 l\u00e0 th\u1ebf gi\u1edbi tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 h\u00e0nh tinh n\u00f3i chung". T\u00ednh b\u1ec1n v\u1eefng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng khi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u1eddi trang nhanh n\u1ed5i b\u1eadt, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ecdn l\u1ef1a ch\u1ecdn h\u1ee3p t\u00fai ti\u1ec1n h\u01a1n v\u00ec n\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u tr\u01b0\u1edbc m\u1eaft c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, t\u00ednh b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 \u00edt quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n V\u00ec nhi\u1ec1u l\u00fd do, r\u00f5 r\u00e0ng l\u00e0 nhu c\u1ea7u mua nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 ch\u1ee7 y\u1ebfu l\u00e0 theo h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n.<\/p>\n Theo nh\u01b0 T\u1ea1p ch\u00ed kinh doanh Harvard<\/a> (HBR), c\u00f3 ba y\u1ebfu t\u1ed1 d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng khi t\u00ednh b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c coi l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c khi mua h\u00e0ng:<\/p>\n 1) B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, cu\u1ed1i c\u00f9ng \u0111i\u1ec1u n\u00e0y s\u1ebd chuy\u1ec3n th\u00e0nh h\u00e0nh vi mua h\u00e0ng, ti\u1ebfp theo l\u00e0 k\u1ebft qu\u1ea3 kinh doanh.<\/strong><\/p>\n 2) T\u00ednh b\u1ec1n v\u1eefng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o d\u1ef1ng l\u00f2ng tin, \u0111i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn th\u1ebf h\u1ec7 tr\u1ebb.<\/strong><\/p>\n 3) B\u1ed9 ph\u1eadn d\u00e2n s\u1ed1 n\u00e0y n\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a n\u1ec1n kinh t\u1ebf nh\u01b0 \u1edf Hoa K\u1ef3, b\u1edfi v\u00ec nh\u01b0 HBR kh\u1eb3ng \u0111\u1ecbnh, h\u1ecd s\u1ebd s\u1edbm n\u1eafm gi\u1eef \u201cph\u1ea7n l\u1edbn s\u1ee9c mua\u201d trong n\u01b0\u1edbc.<\/strong><\/p>\n Ngo\u00e0i nhu c\u1ea7u ESG c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y c\u00e1c m\u1ee5c ti\u00eau b\u1ec1n v\u1eefng v\u00ec s\u1ee9c kh\u1ecfe doanh nghi\u1ec7p, kh\u00f4ng ch\u1ec9 v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n \u0111\u1ec3 tr\u00e1nh b\u1ecb ph\u1ea1t v\u00e0 m\u1ea5t uy t\u00edn.<\/p>\n Theo Faye Skelton, Tr\u01b0\u1edfng ph\u00f2ng Ch\u00ednh s\u00e1ch, Make UK v\u00e0 Huw Howells, T\u1ed5ng gi\u00e1m \u0111\u1ed1c S\u1ea3n xu\u1ea5t v\u00e0 C\u00f4ng nghi\u1ec7p, Lloyds, m\u1ed9t b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a t\u1ed5 ch\u1ee9c b\u00e0 \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng \u0111\u00e3 c\u00f3 s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 48 ph\u1ea7n tr\u0103m<\/a> c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t hi\u1ec7n c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI), \u201cl\u00e0 r\u1ea5t l\u1edbn\u201d nh\u01b0ng b\u00e0 kh\u1eb3ng \u0111\u1ecbnh ng\u00e0nh n\u00e0y v\u1eabn c\u00f2n nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m.<\/p>\n \u201cVi\u1ec7c t\u0103ng 48% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 m\u1ee5c ti\u00eau ho\u1eb7c KPI l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea tuy\u1ec7t v\u1eddi v\u00e0 l\u00e0 tin th\u1ef1c s\u1ef1 t\u1ed1t. Tuy nhi\u00ean, n\u00f3 n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh b\u1edfi th\u1ef1c t\u1ebf l\u00e0 ch\u1ec9 c\u00f3 kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 c\u00f4ng ty c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c.\u201d<\/p>\n \u201cNgo\u00e0i ra, ba ph\u1ea7n t\u01b0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111ang x\u00e2y d\u1ef1ng c\u00e1c y\u00eau c\u1ea7u ESG v\u00e0o chi\u1ebfn l\u01b0\u1ee3c mua s\u1eafm c\u1ee7a h\u1ecd; m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00e2y l\u00e0 tin tuy\u1ec7t v\u1eddi, nh\u01b0ng b\u1ed1n trong m\u01b0\u1eddi nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00f4ng bi\u1ebft c\u00e1c nh\u00e0 cung c\u1ea5p c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n n\u00e0y. V\u00ec v\u1eady, m\u1ed9t m\u1eb7t th\u00ec \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t, nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m\u201d, b\u00e0 n\u00f3i.<\/p>\n C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i th\u00f4ng minh v\u00e0 nhanh nh\u1eb9n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ESG v\u00e0 ho\u1ea1t \u0111\u1ed9ng trong t\u01b0\u01a1ng lai, nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, h\u1ecd ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh v\u00e0 n\u1eafm b\u1eaft c\u00e1c nguy\u00ean l\u00fd c\u1ee7a s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c. M\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 Ph\u00e2n t\u00edch XIRI<\/a>, c\u00f3 th\u1ec3 trao quy\u1ec1n v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u1eb1ng ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n XIRI-Analytics l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p n\u0103ng \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng li\u1ec1n m\u1ea1ch v\u1edbi Ch\u1ec9 s\u1ed1 s\u1eb5n s\u00e0ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u00f4ng minh<\/a> (SIRI) v\u00e0 Ch\u1ec9 s\u1ed1 s\u1eb5n s\u00e0ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> (COSIRI) h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, t\u1eeb \u0111\u00f3 n\u00e2ng cao quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i li\u00ean quan \u0111\u1ebfn h\u01b0\u1edbng d\u1eabn ESG v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n V\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o nh\u01b0 th\u1ebf n\u00e0y v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ea5p b\u00e1ch nh\u1ea5t t\u1eadp trung v\u00e0o t\u00ednh b\u1ec1n v\u1eefng, m\u1edf ra kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":" Establishing a robust and impactful Environmental, Social, and Governance (ESG) framework that is aligned with business and sustainable goals is no easy feat. It is nuanced and requires diligence by all manufacturers. As an industry, manufacturers are tasked with integrating ESG principles into the fabric of their operations and digital supply chain with urgency due […]<\/p>\n","protected":false},"author":3,"featured_media":35210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[96,35,44],"class_list":["post-25995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-esg-goals","tag-manufacturing","tag-spotlight"],"acf":{"topic":"sustainability"},"_links":{"self":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/25995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/comments?post=25995"}],"version-history":[{"count":1,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/25995\/revisions"}],"predecessor-version":[{"id":35211,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/25995\/revisions\/35211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/media\/35210"}],"wp:attachment":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/media?parent=25995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/categories?post=25995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/tags?post=25995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}S\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ec1n v\u1eefng l\u00e0 g\u00ec?<\/h2>\n
3P v\u00e0 \u00fd ngh\u0129a c\u1ee7a ch\u00fang trong s\u1ea3n xu\u1ea5t<\/h2>\n
H\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3n tr\u1ecb ESG k\u00e9m l\u00e0 g\u00ec?<\/h2>\n
S\u1ef1 ti\u1ebfn h\u00f3a c\u1ee7a nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n
T\u1ea1i sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i thay \u0111\u1ed5i nhu c\u1ea7u v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng?<\/h2>\n
B\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i r\u1ee7i ro v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 danh ti\u1ebfng<\/h2>\n
T\u01b0\u01a1ng lai c\u1ee7a s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c<\/h2>\n