{"id":32719,"date":"2025-02-27T12:45:54","date_gmt":"2025-02-27T04:45:54","guid":{"rendered":"https:\/\/incit.org\/?p=32719"},"modified":"2025-04-14T20:20:17","modified_gmt":"2025-04-14T12:20:17","slug":"digital-literacy-for-businesses-why-its-missing-and-how-to-attain-it","status":"publish","type":"post","link":"https:\/\/incit.org\/vi\/thought-leadership\/digital-literacy-for-businesses-why-its-missing-and-how-to-attain-it\/","title":{"rendered":"Ki\u1ebfn th\u1ee9c s\u1ed1 cho doanh nghi\u1ec7p: T\u1ea1i sao c\u00f2n thi\u1ebfu v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c"},"content":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay, hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n khi h\u1ecd ti\u1ebfp t\u1ee5c tr\u1ea3i nghi\u1ec7m b\u1ed1i c\u1ea3nh kinh doanh \u01b0u \u00e1i c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, th\u01b0\u1eddng khi\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i ch\u1ecbu b\u1ea5t l\u1ee3i \u0111\u00e1ng k\u1ec3. C\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba (MSME) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong n\u1ec1n kinh t\u1ebf s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u, \u0111\u00f3ng g\u00f3p v\u00e0o th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m v\u00e0 t\u1ea1o ra doanh thu \u0111\u00e1ng k\u1ec3. Tuy nhi\u00ean, h\u1ecd th\u01b0\u1eddng c\u00f3 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn h\u01a1n v\u00e0 th\u01b0\u1eddng c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng d\u01b0\u1edbi n\u0103m n\u0103m.<\/p>\n<p>Vi\u1ec7c \u0111\u00f3ng c\u1eeda li\u00ean t\u1ee5c c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u th\u00e1ch th\u1ee9c m\u00e0 MSME ph\u1ea3i \u0111\u1ed1i m\u1eb7t, bao g\u1ed3m kho\u1ea3ng c\u00e1ch l\u1edbn v\u1ec1 n\u0103ng su\u1ea5t, thi\u1ebfu h\u1ee5t \u0111\u00e1ng k\u1ec3 v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1, d\u1eabn \u0111\u1ebfn quy tr\u00ecnh l\u00e0m vi\u1ec7c kh\u00f4ng t\u1ed1i \u01b0u v\u00e0 thi\u1ebft k\u1ebf quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, kho\u1ea3ng c\u00e1ch k\u1ef9 thu\u1eadt s\u1ed1 gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Gartner, 85 ph\u1ea7n tr\u0103m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 s\u1ef1 gia t\u0103ng c\u00e1c doanh nghi\u1ec7p \u0111\u00f2i h\u1ecfi ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng trong 3 n\u0103m t\u1edbi \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 kho\u1ea3ng c\u00e1ch ki\u1ebfn th\u1ee9c n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong AI v\u00e0 c\u00e1c xu h\u01b0\u1edbng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi n\u1ed5i.<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Mastercard, <a href=\"https:\/\/www.mastercard.com\/global\/en\/business\/overview\/sme_report\/small-and-medium-enterprises-are-big-business.html?campaign_id=7016e000002acJA&amp;channel=soc\" target=\"_blank\" rel=\"noopener\">ba ph\u1ea7n t\u01b0<\/a> c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd nh\u01b0ng vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 m\u01b0\u1ee3t m\u00e0 v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng m\u1ed9t ph\u1ea7n t\u01b0 trong s\u1ed1 nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p n\u00e0y b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y kho\u1ea3ng s\u00e1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, kh\u00f4ng ch\u1ec9 l\u00e0m h\u1ecd ki\u1ec7t s\u1ee9c v\u1ec1 th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng m\u00e0 c\u00f2n c\u1ea3 ti\u1ec1n b\u1ea1c.<\/p>\n<h2>T\u00ecnh h\u00ecnh tr\u00ecnh \u0111\u1ed9 hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba<\/h2>\n<p>M\u1eb7c d\u00f9 \u0111\u00e3 n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh, gi\u1ed1ng nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n, c\u00e1c MSME v\u1eabn th\u1ea5y v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n khi ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7n \u0111\u1ea1i ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 n\u0103ng su\u1ea5t c\u1ee7a m\u00ecnh. Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Adobe \u0111\u00e3 h\u1ecfi h\u01a1n 1000 doanh nghi\u1ec7p nh\u1ecf tr\u00ean kh\u1eafp Hoa K\u1ef3, V\u01b0\u01a1ng qu\u1ed1c Anh, \u00dac, \u1ea4n \u0110\u1ed9 v\u00e0 Nh\u1eadt B\u1ea3n v\u1ec1 &quot;T\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt s\u1ed1&quot;, ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c doanh nghi\u1ec7p n\u00e0y \u0111ang t\u1ee5t h\u1eadu \u0111\u00e1ng k\u1ec3 v\u1ec1 tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 h\u1ea7u h\u1ebft c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch kh\u1ea9n c\u1ea5p.<\/p>\n<p>M\u1eb7c d\u00f9 <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2023\/04\/26\/examining-future-digital-work-for-small-businesses\" target=\"_blank\" rel=\"noopener\">85 ph\u1ea7n tr\u0103m<\/a> c\u1ee7a MSME nh\u1eadn ra r\u1eb1ng c\u00f4ng ngh\u1ec7 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay, h\u01a1n m\u1ed9t n\u1eeda n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n s\u1ed1 h\u00f3a, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn d\u1ef1a v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean gi\u1ea5y. Nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ch\u1ec9 ra r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ngh\u1ec7 k\u00e9m n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ea5t hai \u0111\u1ebfn b\u1ed1n gi\u1edd m\u1ed7i ng\u00e0y v\u1ec1 n\u0103ng su\u1ea5t. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ef1c k\u1ef3 t\u1ed1n k\u00e9m m\u00e0 c\u00f2n khi\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng khi c\u00e1c kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111ang g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u1ebfn m\u1ed1c n\u0103m n\u0103m v\u00e0 xa h\u01a1n n\u1eefa, c\u00e1c MSME ph\u1ea3i nhanh ch\u00f3ng \u01b0u ti\u00ean c\u1ea3i thi\u1ec7n tr\u00ecnh \u0111\u1ed9 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ed1 v\u00e0 t\u1eadp trung v\u00e0o s\u1ef1 xu\u1ea5t s\u1eafc trong ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua c\u00e1c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o.<\/p>\n<h2>Gi\u1ea3i th\u00edch v\u1ec1 ki\u1ebfn th\u1ee9c s\u1ed1 v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh m\u00e0 c\u00e1c MSME ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/councils\/theyec\/2020\/11\/09\/how-entrepreneurs-can-spark-innovation-and-digital-literacy\/\" target=\"_blank\" rel=\"noopener\">T\u1ea1p ch\u00ed Forbes<\/a> \u0111\u1ecbnh ngh\u0129a ki\u1ebfn th\u1ee9c s\u1ed1 l\u00e0 \u201cs\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang \u0111\u1eafn c\u00f4ng ngh\u1ec7 s\u1ed1\u201d v\u00e0 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng n\u00f3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p \u0111\u1ec3 c\u00f3 m\u00e0 l\u00e0 m\u1ed9t m\u1ec7nh l\u1ec7nh kinh doanh quan tr\u1ecdng. Tuy nhi\u00ean, n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, chuy\u1ec3n t\u1eeb ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean c\u1ea7n bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng tr\u00ecnh x\u1eed l\u00fd v\u0103n b\u1ea3n sang s\u1eed d\u1ee5ng c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c ti\u00ean ti\u1ebfn bao g\u1ed3m tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.<\/p>\n<p>Ch\u1ee7 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o m\u1edbi, \u0111\u00e2y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, d\u1eabn \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 cao h\u01a1n. Theo m\u1ed9t <a href=\"https:\/\/technologymagazine.com\/articles\/mckinsey-every-business-leader-must-become-a-tech-leader\" target=\"_blank\" rel=\"noopener\">C\u00f4ng ty McKinsey v\u00e0 Co.<\/a> Tr\u01b0\u1edfng nh\u00f3m k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u Rodney Zemmel, \u201cM\u1ecdi nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n l\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7\u201d. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c MSME, nh\u1eefng doanh nghi\u1ec7p c\u00f3 nh\u00f3m nh\u1ecf v\u00e0 c\u1ea7n s\u1ef1 nhanh nh\u1eb9n, kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 nhanh ch\u00f3ng v\u00e0 kh\u1ea3 n\u0103ng xoay tr\u1ee5c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1eddi \u0111\u1ea1i \u0111\u1ea7y th\u00e1ch th\u1ee9c m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng.<\/p>\n<p>C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p MSME ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c ng\u00e0y c\u00e0ng gia t\u0103ng, t\u1eeb s\u1ef1 b\u1ea5t \u1ed5n v\u1ec1 t\u00e0i ch\u00ednh, chi ph\u00ed v\u1eadt li\u1ec7u cao, gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng, thi\u1ebfu h\u1ee5t l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng v\u00e0 kho\u1ea3ng c\u00e1ch k\u1ef9 n\u0103ng, nh\u01b0ng vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi c\u00f4ng ngh\u1ec7 v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, mang t\u00ednh r\u1ee7i ro \u0111\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Tin t\u1ed1t l\u00e0 \u2013 nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p \u01b0u ti\u00ean hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 tri\u1ec7t \u0111\u1ec3 \u0111\u1ebfn qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kinh doanh k\u1ef9 thu\u1eadt s\u1ed1. Theo b\u00e0i b\u00e1o nghi\u00ean c\u1ee9u, <em>Hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i kinh doanh: quan \u0111i\u1ec3m h\u1ecdc t\u1eadp nh\u1eadn th\u1ee9c x\u00e3 h\u1ed9i trong c\u00e1c doanh nghi\u1ec7p kinh doanh nh\u1ecf:<\/em> \u201cKi\u1ebfn th\u1ee9c s\u1ed1 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 sinh th\u00e1i.\u201d<\/p>\n<h2>Ba l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n<p>Ki\u1ebfn th\u1ee9c s\u1ed1 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c c\u1ee7a MSME hi\u1ec7n \u0111\u1ea1i, nh\u01b0ng nh\u1eefng thay \u0111\u1ed5i \u0111ang di\u1ec5n ra trong b\u1ed1i c\u1ea3nh kinh doanh do AI, \u0111\u1ed5i m\u1edbi, nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i v\u00e0 y\u00eau c\u1ea7u kinh doanh th\u00fac \u0111\u1ea9y. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 m\u1ee5c ti\u00eau kinh doanh, c\u00f4ng ngh\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 tr\u01b0\u1eddng t\u1ed3n c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p th\u00f4ng minh ph\u1ea3i \u01b0u ti\u00ean vi\u1ec7c th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c th\u00fac \u0111\u1ea9y ba l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i sau:<\/p>\n<h3>1 \u2013 N\u0102NG SU\u1ea4T: t\u0103ng n\u0103ng su\u1ea5t th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng minh<\/h3>\n<p>C\u00e1c MSME ph\u1ea3i hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u0103ng su\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ph\u01b0\u01a1ng ph\u00e1p v\u1eadn h\u00e0nh v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ed1i h\u1ee3p c\u00f4ng ngh\u1ec7 trong l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng.<\/p>\n<h3>2 \u2013 S\u1ed0 H\u00d3A: th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng s\u1ed1 h\u00f3a<\/h3>\n<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng kh\u00ed m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang g\u1eb7p kh\u00f3 kh\u0103n c\u1ea7n, gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c th\u00f4ng minh h\u01a1n th\u00f4ng qua c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi t\u01b0\u01a1ng lai.<\/p>\n<h3>3 \u2013 T\u0102NG TR\u01af\u1edeNG: m\u1edf kh\u00f3a t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng b\u1eb1ng \u0111\u1ed5i m\u1edbi<\/h3>\n<p>Ch\u1ee7 s\u1edf h\u1eefu ph\u1ea3i \u0111\u00e1nh gi\u00e1 n\u1ec1n t\u1ea3ng kinh doanh c\u1ee7a m\u00ecnh v\u00e0 s\u1eed d\u1ee5ng \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed5i m\u1edbi, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd k\u00edch ho\u1ea1t t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, gi\u00fap h\u1ecd c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 h\u01a1n n\u1eefa.<\/p>\n<h2>Thu h\u1eb9p kho\u1ea3ng c\u00e1ch: gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf cho MSME<\/h2>\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, INCIT \u0111\u00e3 thi\u1ebft k\u1ebf Ch\u1ec9 s\u1ed1 s\u1eb5n s\u00e0ng ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t s\u1eafc (OPERI) mang t\u00ednh c\u00e1ch m\u1ea1ng, bao g\u1ed3m m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u1ef1 \u0111\u00e1nh gi\u00e1 \u201cto\u00e0n di\u1ec7n\u201d m\u00e0 c\u00e1c MSME c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t, \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p>OPERI cung c\u1ea5p ba t\u00ednh n\u0103ng thi\u1ebft y\u1ebfu \u0111\u1ec3 gi\u00fap nh\u1eadn ra c\u00e1c l\u0129nh v\u1ef1c c\u1ea3i ti\u1ebfn: t\u1ef1 \u0111\u00e1nh gi\u00e1 c\u00f3 h\u01b0\u1edbng d\u1eabn, h\u1ec7 th\u1ed1ng bi\u1ec3u t\u01b0\u1ee3ng ng\u00f4i sao \u0111\u1ec3 so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh v\u00e0 b\u00e1o c\u00e1o chi ti\u1ebft v\u1edbi ph\u00e2n t\u00edch chuy\u00ean s\u00e2u \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n ch\u00fa \u00fd. Th\u00f4ng qua t\u1ef1 \u0111\u00e1nh gi\u00e1 c\u00f3 h\u01b0\u1edbng d\u1eabn c\u1ee7a OPERI, ch\u1ee7 s\u1edf h\u1eefu MSME s\u1ea3n xu\u1ea5t s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft ngay l\u1eadp t\u1ee9c v\u00e0 ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/p>\n<p>Hi\u1ec7n nay, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh t\u1eeb c\u01a1 s\u1edf th\u00e0nh doanh nghi\u1ec7p ti\u00ean phong trong ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t s\u1eafc v\u00e0 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u0103ng su\u1ea5t, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau kinh doanh ch\u00ednh nh\u01b0 \u00e1p d\u1ee5ng \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c, t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n<h2>T\u01b0\u01a1ng lai c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba<\/h2>\n<p>C\u00e1c MSME c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t l\u1edbn \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi \u0111i\u1ec3m h\u1ed7n lo\u1ea1n n\u00e0y, khi nh\u1eefng th\u00e1ch th\u1ee9c xu\u1ea5t hi\u1ec7n t\u1eeb m\u1ecdi ph\u00eda, bao g\u1ed3m s\u1ef1 thay \u0111\u1ed5i v\u1ec1 \u0111\u1ecba ch\u00ednh tr\u1ecb, s\u1ef1 khan hi\u1ebfm h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh, v.v. Nh\u01b0ng khi \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c, ki\u1ebfn th\u1ee9c s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap ch\u1ee7 doanh nghi\u1ec7p v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, cho ph\u00e9p h\u1ecd t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec quan tr\u1ecdng, \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng v\u00e0 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac, d\u1eabn \u0111\u1ebfn c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t v\u00e0 m\u1edf r\u1ed9ng t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p>OPERI c\u00f3 th\u1ec3 gi\u00fap g\u00ec? OPERI h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p MSME \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 n\u1ec1n t\u1ea3ng kinh doanh v\u1eefng ch\u1eafc b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y ki\u1ebfn th\u1ee9c s\u1ed1 li\u00ean t\u1ee5c v\u00e0 d\u1eabn \u0111\u1ebfn con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 s\u1ed1 h\u00f3a th\u00e0nh c\u00f4ng. V\u1edbi OPERI, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p MSME \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c s\u1ed1 h\u00f3a ph\u1ed5 bi\u1ebfn hi\u1ec7n nay \u0111\u1ec3 m\u1edf kh\u00f3a th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng, l\u00e2u d\u00e0i. H\u00e3y tham gia c\u00f9ng ch\u00fang t\u00f4i \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng h\u01b0\u1edbng t\u1edbi s\u1ef1 xu\u1ea5t s\u1eafc v\u1ec1 s\u1ed1 h\u00f3a. N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 m\u1edf kh\u00f3a to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh ngay h\u00f4m nay, <a href=\"https:\/\/incit.org\/en\/contact-us\/\">li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the fast-moving digitalisation era of today, digital literacy is increasingly critical for entrepreneurs as they continue to experience a business landscape that favours large corporates, often leaving small businesses at a significant disadvantage. Micro, small, and medium enterprises (MSMEs) play a vital role in the global manufacturing economy, contributing to the job market and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[192,53,183,193],"class_list":["post-32719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-digital-literacy","tag-digitalisation","tag-operi","tag-productivity"],"acf":{"topic":"digitalisation"},"_links":{"self":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/32719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/comments?post=32719"}],"version-history":[{"count":1,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/32719\/revisions"}],"predecessor-version":[{"id":35122,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/32719\/revisions\/35122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/media\/35121"}],"wp:attachment":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/media?parent=32719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/categories?post=32719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/tags?post=32719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}