{"id":44310,"date":"2026-04-28T01:23:41","date_gmt":"2026-04-27T17:23:41","guid":{"rendered":"https:\/\/incit.org\/?p=44310"},"modified":"2026-04-28T01:46:43","modified_gmt":"2026-04-27T17:46:43","slug":"why-industrial-start-ups-lose-deals-they-should-win","status":"publish","type":"post","link":"https:\/\/incit.org\/vi\/thought-leadership\/why-industrial-start-ups-lose-deals-they-should-win\/","title":{"rendered":"V\u00ec sao c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p l\u1ea1i \u0111\u00e1nh m\u1ea5t nh\u1eefng h\u1ee3p \u0111\u1ed3ng \u0111\u00e1ng l\u1ebd ra h\u1ecd ph\u1ea3i th\u1eafng"},"content":{"rendered":"

V\u00ec sao c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p l\u1ea1i \u0111\u00e1nh m\u1ea5t nh\u1eefng h\u1ee3p \u0111\u1ed3ng \u0111\u00e1ng l\u1ebd ra h\u1ecd ph\u1ea3i th\u1eafng<\/span><\/b>\u00a0<\/span><\/h2>\n

Khi m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1ec1 ph\u00e2n t\u00edch nh\u00e0 m\u00e1y th\u00f4ng minh ho\u00e0n t\u1ea5t v\u00f2ng g\u1ecdi v\u1ed1n ban \u0111\u1ea7u, t\u00e2m tr\u1ea1ng th\u01b0\u1eddng l\u00e0 s\u1ef1 l\u1ea1c quan \u0111\u1ea7y n\u1ed7 l\u1ef1c. S\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. C\u00e1c d\u1ef1 \u00e1n th\u1eed nghi\u1ec7m \u0111\u00e3 th\u00e0nh c\u00f4ng, v\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u00e3 c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. H\u1ecd b\u1eaft \u0111\u1ea7u g\u00f5 c\u1eeda c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, trang b\u1ecb cho m\u00ecnh c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh. Ban \u0111\u1ea7u, c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 di\u1ec5n ra su\u00f4n s\u1ebb, c\u00e1c cu\u1ed9c li\u00ean h\u1ec7 ti\u1ebfp theo c\u0169ng v\u1eady, nh\u01b0ng sau \u0111\u00f3, tu\u1ea7n tr\u00f4i qua th\u00e0nh th\u00e1ng. Khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, h\u1ecd n\u00f3i r\u1eb1ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u h\u1ecd mong \u0111\u1ee3i. H\u00f3a ra h\u1ecd v\u1eeba ho\u00e0n th\u00e0nh m\u1ed9t d\u1ef1 \u00e1n tri\u1ec3n khai h\u1ec7 th\u1ed1ng ERP l\u1edbn (c\u1ea3i ti\u1ebfn AI) v\u00e0 v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 s\u1ef1 th\u1ea5t v\u1ecdng \u00e2m th\u1ea7m, dai d\u1eb3ng \u0111\u1eb7c tr\u01b0ng cho giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng B2B trong ng\u00e0nh c\u00f4ng nghi\u1ec7p. S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ed1t. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ed1t. Nh\u01b0ng th\u1eddi \u0111i\u1ec3m c\u00f3 th\u1ec3 sai l\u1ec7ch ch\u1ec9 m\u1ed9t qu\u00fd, v\u00e0 th\u01b0\u01a1ng v\u1ee5 tan bi\u1ebfn m\u00e0 c\u1ea3 hai b\u00ean \u0111\u1ec1u kh\u00f4ng hi\u1ec3u r\u00f5 l\u00fd do.\u00a0<\/span>\u00a0<\/span><\/p>\n

C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p l\u00e3ng ph\u00ed h\u00e0ng th\u00e1ng tr\u1eddi theo \u0111u\u1ed5i nh\u1eefng c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 kh\u00f4ng bao gi\u1edd m\u1edf ra, trong khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u1ecf l\u1ee1 nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, ch\u1ec9 \u0111\u01a1n gi\u1ea3n v\u00ec cu\u1ed9c th\u1ea3o lu\u1eadn di\u1ec5n ra v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00f4ng ph\u00f9 h\u1ee3p trong l\u1ecbch tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/span>\u00a0<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 c\u1ea5u tr\u00fac \u0111\u1eb1ng sau m\u1ed9t c\u01a1n \u0111au quen thu\u1ed9c<\/span><\/b>\u00a0<\/span><\/h2>\n

S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean. N\u00f3 ph\u1ea3n \u00e1nh m\u1ed9t kho\u1ea3ng tr\u1ed1ng c\u1ea5u tr\u00fac trong c\u00e1ch th\u1ee9c chuy\u1ec3n \u0111\u1ed5i c\u00f4ng nghi\u1ec7p \u0111\u00e3 di\u1ec5n ra trong l\u1ecbch s\u1eed. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u1eddng tr\u1ea3i qua qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i theo nh\u1eefng \u0111\u1ee3t kh\u00f4ng tuy\u1ebfn t\u00ednh, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chu k\u1ef3 v\u1ed1n, thay \u0111\u1ed5i l\u00e3nh \u0111\u1ea1o, \u00e1p l\u1ef1c c\u1ea1nh tranh ho\u1eb7c nh\u1eefng thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh. M\u1ed9t c\u00f4ng ty \u201cch\u01b0a s\u1eb5n s\u00e0ng\u201d trong qu\u00fd 1 c\u00f3 th\u1ec3 tr\u1edf n\u00ean c\u1ea5p b\u00e1ch h\u01a1n trong qu\u00fd 3. Nh\u01b0ng c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p kh\u00f4ng c\u00f3 t\u00edn hi\u1ec7u \u0111\u00e1ng tin c\u1eady n\u00e0o cho bi\u1ebft khi n\u00e0o s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 x\u1ea3y ra.<\/span>\u00a0<\/span><\/p>\n

Trong khi \u0111\u00f3, kh\u00e2u mua s\u1eafm trong s\u1ea3n xu\u1ea5t v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i nh\u1ea5t trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u t\u1eeb\u00a0<\/span>Focus Digital<\/span><\/a>\u00a0Nghi\u00ean c\u1ee9u cho th\u1ea5y th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t t\u1eeb m\u1ed9t li\u00ean h\u1ec7 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0\u00a0<\/span>130 ng\u00e0y<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Nh\u01b0ng \u0111\u00f3 ch\u01b0a ph\u1ea3i l\u00e0 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n, qu\u00e1 tr\u00ecnh mua h\u00e0ng b\u1eaft \u0111\u1ea7u s\u1edbm h\u01a1n nhi\u1ec1u. Theo...\u00a0<\/span>Dentsu<\/span><\/a>\u00a0Th\u1eddi gian t\u1eeb khi ti\u1ebfn h\u00e0nh 'nghi\u00ean c\u1ee9u ban \u0111\u1ea7u' v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft cho \u0111\u1ebfn khi ho\u00e0n t\u1ea5t giao d\u1ecbch th\u01b0\u1eddng d\u00e0i h\u01a1n nhi\u1ec1u. Trung b\u00ecnh c\u1ea7n kho\u1ea3ng th\u1eddi gian...\u00a0<\/span>379 ng\u00e0y<\/span><\/b>\u00a0\u0111\u1ec3 th\u1ecfa thu\u1eadn \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng c\u00f3 ngu\u1ed3n v\u1ed1n d\u1ed3i d\u00e0o ho\u1eb7c m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i v\u1eefng ch\u1eafc, t\u00ecnh tr\u1ea1ng n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. Chi ph\u00ed theo \u0111u\u1ed5i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, x\u00e9t v\u1ec1 th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp, ngu\u1ed3n v\u1ed1n v\u00e0 tinh th\u1ea7n l\u00e0m vi\u1ec7c, th\u01b0\u1eddng v\u01b0\u1ee3t qu\u00e1 chi ph\u00ed x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m.<\/span>\u00a0<\/span><\/p>\n

\u0110i\u1ec1u g\u00ec s\u1ebd thay \u0111\u1ed5i khi b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang \u1edf \u0111\u00e2u?<\/span><\/b>\u00a0<\/span><\/h2>\n

\u00dd t\u01b0\u1edfng c\u1ed1t l\u00f5i \u0111\u1eb1ng sau Prioritise+ Marketplace r\u1ea5t \u0111\u01a1n gi\u1ea3n:\u00a0<\/span>Vi\u1ec7c gh\u00e9p c\u1eb7p s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n khi c\u1ea3 hai b\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00f9ng m\u1ed9t khu\u00f4n kh\u1ed5 tr\u01b0\u1edbc khi g\u1eb7p m\u1eb7t.<\/span><\/b>\u00a0<\/span><\/p>\n

Prioritise+ ho\u1ea1t \u0111\u1ed9ng song song v\u1edbi Ch\u1ec9 s\u1ed1 \u01afu ti\u00ean c\u1ee7a INCIT, m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c kho\u1ea3ng tr\u1ed1ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00ednh h\u1ecd tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh bao g\u1ed3m hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng v\u00e0 n\u0103ng l\u1ef1c l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn v\u1edbi Prioritise Plus sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea7n n\u00e0o trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd c\u1ea7n thay \u0111\u1ed5i c\u1ea5p thi\u1ebft nh\u1ea5t.<\/span>\u00a0<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t cho c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p. Thay v\u00ec ch\u00e0o h\u00e0ng trong b\u1ed1i c\u1ea3nh kh\u00f4ng ch\u1eafc ch\u1eafn, m\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng, ch\u1eb3ng h\u1ea1n, s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u1ee5 th\u1ec3 cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 x\u00e1c \u0111\u1ecbnh chu\u1ed7i cung \u1ee9ng l\u00e0 m\u1ed9t kho\u1ea3ng tr\u1ed1ng c\u1ea7n \u01b0u ti\u00ean. M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u01b0\u1edbc khi cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ea7u ti\u00ean di\u1ec5n ra.\u00a0<\/span>\u00a0<\/span><\/p>\n

Hai m\u00f4 h\u00ecnh \u0111\u1ec3 v\u00e0o ph\u00f2ng<\/span><\/b>\u00a0<\/span><\/h2>\n

Prioritise+ cung c\u1ea5p cho c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p hai l\u1ed9 tr\u00ecnh ri\u00eang bi\u1ec7t \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t.<\/span>\u00a0<\/span><\/p>\n

InnoSphere<\/span><\/b>\u00a0N\u1ec1n t\u1ea3ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 c\u1ea5u tr\u00fac. C\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u0103ng k\u00fd \u0111\u1ec3 \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a Ch\u1ec9 s\u1ed1 \u01afu ti\u00ean. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p trong m\u1ed9t l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 s\u1ebd th\u1ea5y c\u00e1c nh\u00e0 cung c\u1ea5p ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u1ef1a tr\u00ean c\u00e1c \u01b0u ti\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd. \u1ee8ng d\u1ee5ng n\u00e0y m\u1edf cho b\u1ea5t k\u1ef3 nh\u00e0 cung c\u1ea5p n\u00e0o c\u00f3 b\u1ed9 c\u00f4ng c\u1ee5 ho\u1eb7c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin x\u00e1c th\u1ef1c INCIT ti\u00eau chu\u1ea9n.<\/span>\u00a0<\/span><\/p>\n

ManuVate\u00a0<\/span><\/b>N\u1ec1n t\u1ea3ng n\u00e0y \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng h\u01a1n. Thay v\u00ec ch\u1edd \u0111\u1ee3i \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, n\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 cung c\u1ea5p g\u1eedi c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ebfn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 nhu c\u1ea7u chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 v\u00e0 ch\u1ee7 \u0111\u1ed9ng. Hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp t\u1ea1i ManuVate.com, v\u00e0 \u0111ang trong qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0o Prioritise Plus, ManuVate \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00f4ng c\u00f3 r\u1ee7i ro v\u1ec1 t\u00e0i ch\u00ednh cho c\u00e1c nh\u00e0 cung c\u1ea5p: kh\u00f4ng c\u00f3 chi ph\u00ed tr\u1ea3 tr\u01b0\u1edbc \u0111\u1ec3 g\u1eedi \u0111\u1ec1 xu\u1ea5t, v\u00e0 s\u1ef1 c\u1ea1nh tranh di\u1ec5n ra d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a ch\u00ednh gi\u1ea3i ph\u00e1p \u0111\u00f3.\u00a0<\/span>\u00a0<\/span><\/p>\n

C\u1ea3 hai s\u1ea3n ph\u1ea9m c\u00f9ng gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c nhau trong c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1. InnoSphere t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm, trong khi ManuVate t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng theo \u0111u\u1ed5i.<\/span>\u00a0<\/span><\/p>\n

S\u1ef1 thay \u0111\u1ed5i r\u1ed9ng l\u1edbn h\u01a1n m\u00e0 \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n<\/span><\/b>\u00a0<\/span><\/h2>\n

Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00f4ng nghi\u1ec7p t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn nh\u01b0 m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t. C\u00e1c l\u1ed9 tr\u00ecnh, c\u00e1c \u0111\u00e1nh gi\u00e1, c\u00e1c khung n\u0103ng l\u1ef1c, t\u1ea5t c\u1ea3 d\u01b0\u1eddng nh\u01b0 \u0111\u1ec1u t\u1eadp trung v\u00e0o c\u00f4ng ty c\u1ea7n thay \u0111\u1ed5i.<\/span>\u00a0<\/span><\/p>\n

Nh\u01b0ng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng bao gi\u1edd l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u01a1n \u0111\u1ed9c. M\u1ed7i nh\u00e0 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i h\u00f3a th\u00e0nh c\u00f4ng \u0111\u1ec1u l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p chuy\u00ean m\u00f4n b\u00ean ngo\u00e0i, c\u00f4ng ngh\u1ec7 b\u00ean ngo\u00e0i v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i. H\u1ec7 sinh th\u00e1i nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 th\u1ee9 y\u1ebfu \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00f4ng nghi\u1ec7p.\u00a0<\/span>l\u00e0<\/span><\/i>\u00a0S\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u00f4ng nghi\u1ec7p, t\u1eeb b\u00ean ngo\u00e0i v\u00e0o trong.<\/span>\u00a0<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i h\u01a1n l\u00e0 h\u1ec7 sinh th\u00e1i n\u00e0y ch\u01b0a bao gi\u1edd c\u00f3 chung m\u1ed9t ng\u00f4n ng\u1eef v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e0 n\u00f3 ph\u1ee5c v\u1ee5. C\u00e1c nh\u00e0 cung c\u1ea5p s\u1eed d\u1ee5ng m\u1ed9t ng\u00f4n ng\u1eef ri\u00eang; c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u1ea1i \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u c\u1ee7a h\u1ecd b\u1eb1ng m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c. C\u00e1c th\u1ecfa thu\u1eadn \u0111\u1ed5 v\u1ee1 kh\u00f4ng ph\u1ea3i v\u00ec kh\u00f4ng ph\u00f9 h\u1ee3p, m\u00e0 v\u00ec hai b\u00ean ch\u01b0a bao gi\u1edd t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t khung tham chi\u1ebfu chung.<\/span>\u00a0<\/span><\/p>\n

\u00a0Prioritise+ \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t khu\u00f4n kh\u1ed5 chung. N\u00f3 gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u00ecm th\u1ea5y nhau kh\u00f4ng ch\u1ec9 theo ng\u00e0nh ngh\u1ec1 hay v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, m\u00e0 c\u00f2n theo kho\u1ea3ng tr\u1ed1ng c\u1ee5 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y v\u00e0 kh\u1ea3 n\u0103ng c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng \u0111\u00f3.<\/span>\u00a0<\/span><\/p>\n

V\u00e0 \u0111\u1ed1i v\u1edbi c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u00e3 m\u1ea5t h\u1ee3p \u0111\u1ed3ng \u0111\u00f3 v\u00ec s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1ec1 th\u1eddi gian k\u00e9o d\u00e0i s\u00e1u th\u00e1ng, vi\u1ec7c c\u00f3 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t h\u01a1n cho\u00a0<\/span>Khi n\u00e0o v\u00e0 t\u1ea1i sao nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0y s\u1eb5n s\u00e0ng<\/span><\/i>\u00a0N\u00f3 s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng n\u00e0o trong l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Why Industrial Start-Ups Lose Deals They Should\u00a0Win\u00a0 When a smart factory analytics start-up closes its seed round, the mood is usually one of hard-won optimism. The product works. The pilots have gone well, and they finally have enough runway to go to market. They begin knocking on doors at manufacturers, armed with case studies. At […]<\/p>\n","protected":false},"author":3,"featured_media":44311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[356,357,47,304,300,341,302],"class_list":["post-44310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-b2bsales","tag-enterprisesales","tag-incit","tag-industrialtransformation","tag-industry40","tag-manufacturinginnovation","tag-smartmanufacturing"],"acf":{"topic":"trends"},"_links":{"self":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/44310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/comments?post=44310"}],"version-history":[{"count":3,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/44310\/revisions"}],"predecessor-version":[{"id":44316,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/posts\/44310\/revisions\/44316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/media\/44311"}],"wp:attachment":[{"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/media?parent=44310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/categories?post=44310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incit.org\/vi\/wp-json\/wp\/v2\/tags?post=44310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}