Our Regional
Ambassadors 

As CEO of LMAC Group in the APAC region, Adam drives strategic initiatives to enhance operational efficiency, cultivate a culture of continuous improvement, and accelerate digital transformation in manufacturing organisations. With a background in technology and organisation consulting in the UK, Australia, and New Zealand, combined with ten years in operations in the dairy industry, Adam has broad experience in delivering technology and organisational transformations across operations and corporate functions. Adam is an experienced SIRI assessor and part of the LMAC team who established SIRI in New Zealand, including in shaping and delivering the national-level deployment of SIRI as part of a Government-led industry 4.0 awareness adoption programme.

Ayman Aljohani is the Founder and CEO of IIoT Solutions, a Saudi-based company dedicated to supporting small and medium manufacturers in their digital transformation journeys. With over a decade of experience in automation, SCADA systems, and industrial networking, Ayman has become a leading figure in the advancement of Industry 4.0 technologies in the region. He previously worked with global firms like Honeywell and Schlumberger, gaining hands-on experience in system integration and large-scale industrial projects. Through IIoT Solutions, Ayman has led more than 400 SIRI assessments across the GCC and helped manufacturers implement tailored digital strategies. He also co-founded Tamken 4.0, a national platform aimed at empowering SMEs with data-driven business cases and government-backed funding solutions. Ayman holds a degree in mechanical engineering from King Fahd University of Petroleum and Minerals (KFUPM) and is committed to building a competitive, tech-enabled industrial sector in Saudi Arabia.

Ayoub Magherbi is a Senior Industry 4.0 Consultant and the first certified SIRI instructor in Africa (certified 02 December 2022). He holds a Master’s degree in Electromechanical Engineering and SIRI and COSIRI certifications, bringing over eight years of expertise in driving digital transformation across manufacturing. Ayoub has spearheaded numerous high-impact projects, including the rollout of Manufacturing Execution Systems (MES) for live production tracking and advanced Quality Audit solutions. He also implemented Energy Management Systems (EMS) for real-time energy monitoring. A recognized thought leader, Ayoub has trained and mentored more than 200 engineers and operations managers in smart-factory best practices in tunisia and ivory-coast. As SIRI Ambassador, he is committed to building a pan-African network of industry stakeholders, standardizing methodologies, and accelerating the adoption of sustainable, data-driven manufacturing. His vision is to empower enterprises across Africa with the skills and technology needed for operational excellence and environmental stewardship.

Dr. Chua Wen-Shyan is Head of Malaysian Smart Factory 4.0 at the Selangor Human Resource Development Centre (SHRDC). He specialises in Control and Automation Systems, Fault Detection and Identification (FDI), and Predictive Maintenance Strategies, all integral to Industry 4.0. In his role, he leads high-impact technology and talent development programmes, nurturing a workforce ready to support the growth of Industry 4.0. Dr. Chua is also a Certified Consumer Sustainability Readiness Index (COSIRI) Assessor and Smart Industry Readiness Index (SIRI) Assessor, helping companies achieve sustainable smart factories. His team’s initiatives guide industries and communities through sustainable digital transformation with a people-focused approach, covering projects in Digital Factory, Digital Twin, Generative Artificial Intelligence (Gen AI), and Digital Process Optimisation.

Dr. Nikos is a Production and Management Engineer and has a PhD in Robotic Vision Systems. Since 2014 he has been working on the adoption of Industry4.0 and how these technologies can be applied in the factories seamlessly and effectively, participating in more than 70 EU funded projects. He has collaborated with more than 150 top organisations and manufacturers succeeding more than €80 Million of funding for innovative Industry4.0 solutions. His vision is to make innovation easy for individuals and organisations by providing access to infrastructure, funding, data, network, experts, and live demonstrations so that they meet their true potentials. In 2016 Nikos co-founded CORE Innovation aiming at providing this opportunity to people and in 2020 co-founded CORE Innovation Center having succeeded more than €20M of funding. Now, he is working to build the Greek Smart Factory, a trusted platform to test and demo new technologies by joining with Academia, Tech providers, and industry. Nikos is also a Certified SIRI assessor supporting the industry focus and identify their starting point of their transformation journey. 

A transformative industry leader with over three decades of experience spanning manufacturing, automation, and digital industries. Enrico served as President & CEO of Siemens Philippines and Country Head of Digital Industries, leading national efforts to advance Industry 4.0 adoption, workforce readiness, and sustainability. From the factory floor to the boardroom, his journey reflects a deep understanding of
people, process, and technology — now channeled toward national advocacy for digital transformation and innovation ecosystems. Enrico’s next chapter focuses on helping industries, governments, and academic institutions collaborate toward inclusive, future-ready growth in the Philippines.

Gustavo Marteletti is a seasoned Industry 4.0 transformation architect with over 23 years of experience in tech-enabled operations. As a McKinsey Expert Associate Partner and manufacturing expert, he has led initiatives across more than 140 sites globally, including 8 years at McKinsey and 15 years in industry leadership roles. He holds an MBA and a degree in Electronic Engineering.

Gustavo is recognised as a key Operations expert in Latin America and serves as a go-to authority for the World Economic Forum’s Industry 4.0 assessments, including the Lighthouse and Smart Industry Readiness Index (SIRI) programmes. He works closely with both large global corporations and SMEs, supporting them from diagnostics and strategic planning through to implementation. His expertise spans supply chain optimisation, advanced manufacturing enhancement, and the integration of cutting-edge technologies. His deep understanding of the regional landscape enables him to drive meaningful digital advancement and measurable impact across the manufacturing ecosystem.

John Robinson is a globally respected Industry 4.0 thought leader. His unique insights and disruptive thinking are the result of a thirty-year career that has included senior roles at Kearney, SAP, EY, Atos and Schneider Electric as well as over decade in manufacturing. He has worked with many of the world’s largest manufacturing brands across all industry sectors and his skill set includes strategy, IT, OT, Operational Excellence and Industry 4.0.

Kah-Ming Chai is a Registered Management Consultant and certified SIRI & COSIRI assessor with over 22 years of experience in digital transformation and automation technologies. He specializes in advising industrial organizations across ASEAN, Asia Pacific, and the Middle East on digital strategy implementation and operational excellence. As a certified assessor by INCIT, Kah-Ming has completed more than 30 SIRI assessments across diverse industrial sectors including petrochemicals, automotive, food & beverages, building materials, and power utilities. His assessment work has identified value creation potential estimated at USD 300 million across client organizations. Kah-Ming's consulting portfolio includes leading a USD 3 million digital operation management program for 2,500 users in a major petrochemical complex and conducting IoT analytics feasibility studies for over 80 sites across Asia Pacific. His strategic insights have delivered significant cost savings, including USD 2.5 million saved through identifying critical scope gaps in IT-OT integration projects.

With over 15 years of expertise in smart manufacturing, Arthur Li specializes in planning and upgrading Industry 4.0 smart factories and driving digital transformation through talent development and capability building for manufacturing enterprises. As a leading industrial planning expert, Arthur Li has led the design of three greenfield 'Fourth Industrial Revolution Lighthouse Factories' certified by the World Economic Forum and provided strategic consulting to over 20 lighthouse factories globally. In digital transformation capability building, Arthur Li has spearheaded the development of training programs that have empowered over 10,000 professionals across the industry.

Mouni Mohamed Taher is a Moroccan industrial engineer and an advocate for Industry 4.0 transformation across Africa and beyond. With a background as a Lean Six Sigma Black Belt, he has held key leadership roles in Performance and Industry 4.0 initiatives across sectors such as aerospace, automotive, and pharmaceuticals. As the founder of Beyond 4.0, Mouni focuses on deploying IIOT for real time monitoring, particularly among SMEs. He is also a Certified SIRI Assessor, leveraging the Smart Industry Readiness Index framework to evaluate and guide companies on their digital maturity journeys. Mouni is a founding expert of the Alliance for Industry 4.0 and Smart Manufacturing in Africa (AISMA), an initiative supported by UNIDO. AISMA aims to foster collaboration among technology providers, startups, universities, and policymakers to build a robust innovation ecosystem across the continent. He also hosts "The Industry X.0 Chronicles," a podcast that explores real-world challenges and successes in digital transformation.

Mukhammadyusuf Makhmudov is an experienced business analyst and operations management consultant with a proven track record in driving change, digital transformation, and operational excellence across sectors such as manufacturing, finance, and international development. He is a certified Smart Industry Readiness Index (SIRI) assessor, known for his hands-on approach to process optimisation and strategic initiative leadership. He has consulted for a wide range of organisations, including those in the automotive, oil and gas, textiles, and light manufacturing sectors, as well as insurance and international development institutions like EBRD, CIPE, and IBECA. A Certified Management Consultant (CMC) candidate and certified SCRUM Master, he blends agile methodologies with data-driven decision-making to deliver measurable outcomes. Mukhammadyusuf holds a Bachelor's degree in Finance, Investment & Risk from Bangor University and is currently pursuing a Master’s degree through a programme at Arizona State University. His background spans both corporate and startup environments, adding to his versatility and impact.

Samrat Mazumdar is a seasoned professional with over 35 years of experience in digital transformation and industry assessment. Based in India, he is certified in both SIRI and Industry 4.0 methodologies and has worked extensively with businesses across India and internationally. His deep industry knowledge has contributed to high-profile initiatives like the CII Digital Transformation DX Awards and SIRI assessments in India and Saudi Arabia, spanning a wide range of manufacturing sectors. Currently with Pasona India Pvt Ltd, Samrat focuses on empowering small and medium-sized enterprises (SMEs) through practical guidance in business management, digital transformation, Industry 4.0, and IoT implementation. He is especially passionate about using the Smart Industry Readiness Index (SIRI) to support companies on their digital journey, and sees INCIT as a key enabler for sustainable transformation.