Flip the script: turning manufacturing social risks into wins

Social risks resemble unpredictable plot twists in a reality TV show—hard to keep up with and almost impossible to foresee. Social risk events can jeopardise a company’s social reputation and relationships. It is the corporate equivalent of accidentally sending an embarrassing email to a company’s entire client list; social risks are anything that tarnish the company’s social standing in the media, community, and with consumers. In today’s digital age, social media amplifies any incident, spreading the impact far and wide. In 2017, United Airlines encountered a public relations nightmare when a video emerged of a man being forcibly removed from an overbooked flight, leading to intense media scrutiny and a […]