INCIT attends Rockwell Automation’s ribbon cutting for the new Industry 4.0-focused Centre

Two men smiling in a conference room, standing in front of a banner with the text "expanding human possibility," with a backdrop of a highway at sunset.

INCIT attends Rockwell Automation’s ribbon cutting for the new Industry 4.0-focused Centre

Tuesday, 26 March 2024, Singapore – INCIT recently attended Rockwell Automation’s opening of its new Customer Experience Centre (CEC) in Singapore. The CEC will uphold the organisation’s commitment to corporate social responsibility and feature smart manufacturing solutions tailored for Southeast Asia.

The new Centre displays Rockwell’s latest manufacturing technologies in AI, robotics, and virtual reality, aiming to advance digital transformation across manufacturing, mining, and heavy industry sectors in the region.

Since 2020, INCIT has partnered closely with Rockwell Automation, achieving a notable milestone as Rockwell became the first organisation to boast Certified SIRI Assessors in Singapore. Following INCIT’s launch of its sustainability framework COSIRI last year, Rockwell collaborated with INCIT to integrate COSIRI into their services.

Now, Rockwell’s sales consultants are fully equipped with the proficiency and expertise to carry out digital and sustainability maturity assessments. Leveraging INCIT’s SIRI and COSIRI frameworks, they offer comprehensive assessments for both partners and clients alike.

As a global leader in industrial automation and manufacturing transformation, Rockwell shares a mutual commitment with INCIT to advancing the growth of manufacturing worldwide. The opening of the Centre is timely given the massive growth expected within Southeast Asia’s manufacturing sector.

By 2030, Boston Consulting Group (BCG) suggests manufacturing projects in this region will contribute up to $600 billion annually, making the integration of sophisticated manufacturing technologies, including automation and IoT, essential in embracing the emerging smart manufacturing movement.



The International Centre for Industrial Transformation (INCIT) is an independent, non-government institute founded with the goal to spearhead global manufacturing transformation. Headquartered in Singapore, INCIT champions the Industry 4.0 journeys of manufacturers, developing and deploying globally referenced frameworks, tools, concepts and programmes for all manufacturing stakeholders to advocate for the global rise of smart and sustainable manufacturing.

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